Singapore
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012
SINGAPORE
TOURISM BOARD
ANNUAL REPORT 2011/2012
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012
Vision and Mission
3
Chairman’s Message
4
Chief Executive’s Message
5
Board of Directors
7
Management Team
11
Corporate Governance
12
Singapore Tourism: Competing at a New Level
17
Tourism Sector Performance: Another Outstanding Year in Singapore Tourism
18
Greater Value Creation
22
Understanding Our Visitors Better
39
Closer Industry Collaboration
53
Awards and Accolades
62
2
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012
VISION
To be a leading economic development agency in tourism, known for partnership, innovation and excellence
MISSION
We champion tourism and build it into a key economic driver for Singapore
VALUES
Integrity Do the Right Thing!
We are fair, honest and trustworthy, inspiring trust and confidence.
Team Succeed Together
United in purpose, we accomplish more together.
Courage 3D – Dare, Dream, Do!
We dare to dream, experiment and boldly execute our ideas.
Care Appreciate One Another
We respect, nurture and have compassion for one another. We care for ourselves and our community.
Passion Love it!
We are energetic and driven, believing in our purpose and loving what we do.
Fun It’s Our Attitude
We seize each day with enthusiasm. We are optimistic about our future.
3
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012
The volatility in the global economy during the past year was exacerbated by a number of untoward events, including the tsunami that devastated a large part of the Tohoku region in Japan, the severe floods in Thailand that shut down industrial plants and created supply chain disruptions, the on-going crisis in the Euro-zone, and the slowing down of emerging economies. Through it all, international travel and tourism was remarkably resilient and continued to
SINGAPORE
TOURISM BOARD
ANNUAL REPORT 2011/2012
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012
Vision and Mission
3
Chairman’s Message
4
Chief Executive’s Message
5
Board of Directors
7
Management Team
11
Corporate Governance
12
Singapore Tourism: Competing at a New Level
17
Tourism Sector Performance: Another Outstanding Year in Singapore Tourism
18
Greater Value Creation
22
Understanding Our Visitors Better
39
Closer Industry Collaboration
53
Awards and Accolades
62
2
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012
VISION
To be a leading economic development agency in tourism, known for partnership, innovation and excellence
MISSION
We champion tourism and build it into a key economic driver for Singapore
VALUES
Integrity Do the Right Thing!
We are fair, honest and trustworthy, inspiring trust and confidence.
Team Succeed Together
United in purpose, we accomplish more together.
Courage 3D – Dare, Dream, Do!
We dare to dream, experiment and boldly execute our ideas.
Care Appreciate One Another
We respect, nurture and have compassion for one another. We care for ourselves and our community.
Passion Love it!
We are energetic and driven, believing in our purpose and loving what we do.
Fun It’s Our Attitude
We seize each day with enthusiasm. We are optimistic about our future.
3
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012
The volatility in the global economy during the past year was exacerbated by a number of untoward events, including the tsunami that devastated a large part of the Tohoku region in Japan, the severe floods in Thailand that shut down industrial plants and created supply chain disruptions, the on-going crisis in the Euro-zone, and the slowing down of emerging economies. Through it all, international travel and tourism was remarkably resilient and continued to