Strengths
Singapore Airlines flies to 61 destinations in 35 countries on
The NPV of the blended winglet per aircraft is $218,567 using the discount rate of 10% and fuel…
A SWOT analysis is a study which can be undertaken in order to identify an organisation’s, product’s, or service’s internal Strengths and Weaknesses, and also its external Opportunities and Threats. A SWOT analysis focuses on the micro environment of one of the above entities, i.e. “factors which the organisation has some control over”. – Business Management Course Text, AIT Ireland (2013-20134).…
Singapore Airlines was created in 1972 following a separation from Malaysian Airlines. In the wake of reorganization, Singapore Airlines undertook aggressive growth, investing and trading to maximize profitability and expand market share. Through this change, a new company philosophy emerged, “Success or failure is largely dictated by the quality of service it provides” (Wyckoff, 1989). By reinventing the company infrastructure and…
Airline quality rating study found SkyWest near the bottom of 16 airlines for customer service…
a. With this program American Airlines make a profit because there are so many miles that are given but will not even be used. For the miles that are not used that is money in their pockets right there. Also, since American Airlines is known for one of the best loyalty programs that insures that they will have loyal customers.…
Southwest Airlines was started in 1967, but at that time, it was under the name Air Southwest. Rollin King and Herb Kelleher, co-founders of Southwest Airlines, decided to form the airline because they wanted to provide a low cost, no frills type of air travel service.…
Southwest Airlines is an air travel company that was started in 1971 by two men, Rollin King and Herb Kelleher (Russell 2005). Their goal was to combine airline travel with low cost and a sense of fun, today that goal has grown into one of the world’s richest and most profitable airlines today. But as with any business it is necessary to formulate strategies that can help the company stay on track of achieving their goal and staying true to their vision. These strategies are put together with the help of various types of analyses that give an organization an overall view of what they are facing. Two very important and popular analyses that I am familiar with are the SWOT analysis and the PEST analysis. A SWOT analysis is an analysis that helps managers identify the strengths, weaknesses, opportunities, and threats that they are facing in their environment. On the other hand there are PEST analyses that help a company get a look at their political, economic, social, and technological environments and how they will affect them and the decisions that they make. I have performed both of these analyses on Southwest Airlines to create a picture of the factors that are facing them and can help them formulate a strategy to promote growth within the company.…
Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways. The airline's first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane.…
Ryanair is the World's favorite airline with 41 bases and 1100+ low fare routes across 26 countries, connecting 153 destinations. Ryanair operates a fleet of 232 new Boeing 737-800 aircraft with firm orders for a further 82 new aircraft (before taking account of planned disposals), which will be delivered over the next 2.5 years. Ryanair currently has a team of more than 7,000 people and expects to carry approximately 73 million passengers in fiscal year 2010/11.…
Singapore Airlines was in a different position than most other airlines at the time. There were no domestic routes to serve it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base. Unlike most state-owned entities, Singapore Airlines was subject to heavy competition from the onset and this tough start created a driving spirit to compete and also a dedication to branding, especially in the boardroom. These factors have prevailed within the organization since then, and…
Title Source Author 1 Author 2 Author 3 Publication/Conference Edition Document Type CPI Primary Subject CPI Secondary Subject Geographic Terms Malaysia Airline System Berhad SWOT Analysis Malaysia Airline System Berhad SWOT Analysis; Jan2008, p1, 8p Datamonitor NA NA NA NA Report Economics Transport; MAS ; ; Malaysia;…
• Malaysian Airlines (regional competitor), which is geographically closed to Singapore, were imitating SIA’s strategy (threats)…
Singapore Airlines (SIA) began in 1947 as Malayan Airlines in a joint venture between the Malaysia and Singapore governments. However, due to political disagreements between Singapore and Malaysia in 1965, the two governments agreed to set up separated airlines, resulting in the formation of two bodies namely, Singapore Airlines and Malaysian Airlines System. Thus, Singapore Airlines was established in 1972 after the Republic of Singapore’s Independence from the Malaysia Federation.…
Malindo Air is an airline based in Malaysia. It is a joint venture between National Aerospace and Defence Industries (NADI) (51%) of Malaysia and Lion Air of Indonesia (49%). The name "Malindo" came from the names of respective countries: Malaysia and Indonesia. Malindo Air planned to start operation on 1 May 2013 from the new KLIA2 terminal initially. However, Malindo Air has brought forward the launch date to mid-March 2013 with domestic destinations. The airline only operates Economy and Business class.…
Singapore Airlines is one of the top airline companies in Asia and one of the more respected brand names in the world. The company has been flying the friendly skies, giving its passengers safe passage to anywhere in the world since 1947. As stated in its website, the company is geared towards “providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees." The airline company currently have a hundred and forty-three destinations in at least forty-one countries in the world. Singapore Airlines boast of having to first introduce in-flight telecommunication services and first to put in operation the Airbus 380 which is currently the world’s largest commercial aircraft. With these achievements alone, there is no doubt that Singapore Airlines is one of the more prominent and…