Preview

Singapore Baby Food Market- Development Trends & Proposals

Satisfactory Essays
Open Document
Open Document
1080 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Singapore Baby Food Market- Development Trends & Proposals
Synopsis
Baby Food Singapore examines the trends in the Baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Description
The primary determinant of the baby food market has been the birth rate. Between 2006 and 2011, the number of births fluctuated at around 38,000-40,000, but 2012 saw a sharp increase to 42,663 births. As a result, and against the background of a relatively buoyant economy, sales rose strongly in 2012 to a total of S$ 184.8 million, equivalent to consumption of 4,753 tonnes. Between 2006 and 2012, sales rose by 60% at current prices and by 29.3% at constant 2006 prices. Per capita intake rose by 2.3% to 111.4 kg, a very high level for the region
The swing towards premium and super-premium products in the milks sector, by far the largest part of the market, is an indication of the sophistication of the market in Singapore. Other indications include the continuing shift in shopping habits in favour of modern supermarkets, the increasing variety in flavours and the growing availability of products with added ingredients, as well as organic baby food. Request a Sample copy @ http://www.reportsnreports.com/contacts/requestsample.aspx?name=287103 .
Table Of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2011 and 2012
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018, and Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth and Population Trends, Total Population, 2002-2012
Birth and Population Trends, Resident

You May Also Find These Documents Helpful

  • Good Essays

    According to Martinez and Kaufman’s “Twenty Years of Competition Reshape the U.S. Food Marketing System,” the food market is becoming increasingly competitive. Over the last 20 years there have been tremendous changes in the way food is bought in the retail market. Consumers are looking for value and differentiation and the retailers are working hard to follow.…

    • 559 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Mkt Week 2

    • 1208 Words
    • 5 Pages

    Market growth is a rise or escalation in the demand for a specific product over a period of time. Market growth can be decreased if the company does not produce a demanding product or service at the reasonable price for the consumer (Business Dictionary, 2012). KFF knows that their specialty food market signifies a modest part of produce sales in Canada. Though, as the public looks to healthier lifestyles and improved eating habits, stores like Kudler will be highly recommended in the Canadian markets. The evidences demonstrate proven growth in the United States market that could translate to similar success in Canada. “Total sales of specialty foods in 2010 were $70.32 billion, with $55.92 billion of sales at retail; Specialty foods represent 13.1 percent of all retail food sales; 76 percent of specialty food manufacturers report sales…

    • 1208 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Future Trends in Globalization Schema: Consumers are becoming more outspoken and demanding in their food choices. According to the Puratos Group, there are 10 future-proof consumer trends for the food industry. Themes include overall quality perception; openness and…

    • 435 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Blue Ridge Spain

    • 1587 Words
    • 7 Pages

    * Market demand-package foods industry and non-tapas menu items popular with working professionals in urban areas only…

    • 1587 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    • Lion Dairy & Drinks has two main channels: ‒ Grocery (Woolworths, Coles, Other independent supermarkets) which accounts for 56% of net sales; and ‒ Convenience & Food Services (CFS) accounting for 44% of net sales • Private Label brands are significant in grocery (53.7% of fresh/UHT milk) and growing. This places pressure on branded players due to the price differential • • CFS is a highly complex channel consisting of over 100,000 stores, each with differing needs…

    • 818 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Globalization101 Unit 7

    • 912 Words
    • 4 Pages

    In recent years, the world has seen a vast increase in the international food trade. Consumer…

    • 912 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Hausser Food Case

    • 924 Words
    • 4 Pages

    Hausser Food Products Company is well known for its production of infant food. It controled approximately 60 percent of the market and continued to increases sales every year until the baby bust in 1980. This was the first time that Hausser started to see a decrease in sales. The marketing department has focused its efforts to increase sales. Currently, they have divided the country into seven geographical regions, each with a sales manager who reports back to the district level. The first step to achieving higher sales starts with the new management techniques at the corporate level.…

    • 924 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The first step towards their objective was to use primary market research which consisted in doing a rolling survey of mums, who they identify as their core customers. The survey was carried out by the supermarkets very own “Mumdex”, a panel of over 4000 mums of different ages and backgrounds. With the quantative research showing how most mums are going through a financial squeeze.…

    • 398 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Brasil Foods Case Study

    • 3467 Words
    • 14 Pages

    To estimate its overall strengths, weaknesses, opportunities and threats in both markets, domestic and global.…

    • 3467 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    As can be seen in Chart I, the company has maintained a fairly stable sales composition. However, it can be seen that international markets, particularly the Asia/ Pacific region, fuel the company’s sales growth. Developed markets like the U.S and U.K, though remain particularly important do not provide HNZ as well as other players in the packaged food sector the growth that emerging markets are currently providing. The U.S. Food Service segment has been experiencing consistent sales declines as restaurant traffic continues to weaken.…

    • 2873 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Mcdonalds Case Analysis

    • 743 Words
    • 3 Pages

    These changes in customer tastes can be seen in the design of restaurants, pricing and marketing. We see companies in the industry advertising healthy options for customers. McDonalds recently started offering oatmeal, and introduced the McCafe a location that offers gourmet beverages, foods, and serves on dining ware like china and stainless steel flatware. Many fast food companies have added healthy choices for customers like new salads, and additional breakfast choices. Wendy’s added some new salads, chicken sandwiches that have helped them to increase same store sales gains. Burger king has made pricing…

    • 743 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Generartion Y Food Trends

    • 1121 Words
    • 5 Pages

    The healthy food trend in the food service industry is not a new trend but a trend that is increasing by significant numbers thanks to the new up incoming generation Y. This can be divided into different sub categories that can all be interrelated to one another. These are Sustainable Food service trend, organic food service trend; which can also coincide with Transparency trend, and the small plate food trend; or the correct portion for an individual (Lempert). With a realization a staggering two-thirds of adults and one-third of children in the United States are overweight or obese caused the health food trend to rise mostly lead by the Millennials, but also the baby boomer generation has realized that eating healthy is the way to as quoted in Forbes…

    • 1121 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Breadtalk Case Analysis

    • 638 Words
    • 3 Pages

    The company has had to battle with the various challenges that it has faced, such as the withdrawal of the bun form the stores that were commemorating the first prime minister of the city state, since the consumers had felt that the goods were insensitive. The company had engaged in the unfair practices and had been selling the soya bean milk in the bottles that were mislabeled, and this has led to the loyal customers feeling that the company has betrayed them. It has taken a substantial period for the company to create a business brand, but the soya milk saga has tarnished the image it had worked tirelessly to establish. In bid to rejuvenate the bond that has been existing with their customers, the company organized for the issuance of 50,000 pork floss buns for free in a period of three week beginning August 28, 2015. The company has continued to experience support from the locals, making it able to flourish amidst the scandals. This is among the well renowned companies in Singapore, and the continued dedication to ensure that it remains unique in service delivery, will continue to earn it a lion’s share in the food…

    • 638 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    This is the proposed Marketing Project for Wall's Cornetto Ice Cream. It will be a year long plan from 1 January 2012 to 31 December 2012.…

    • 6476 Words
    • 26 Pages
    Satisfactory Essays
  • Powerful Essays

    Juhayna Consumer Behavior

    • 3039 Words
    • 13 Pages

    In this paper we are illustrating the consumer’s behavior towards Juhayna Full Cream Milk. The paper includes the SWOT analysis of the product, the segmentation the company uses, the values in Egypt that affect the purchase of the product, the reference group influence on the Full Cream Milk, how customers perceive the product, and all other aspects whether situational or social and related to the product directly or indirectly that affects the consumer when buying the product.…

    • 3039 Words
    • 13 Pages
    Powerful Essays