Singapore Food Industry
G902
Professional Profiling Module
Building a niche in the competitive food industry: An Analysis of the impact of the economic recession on Singapore food industry
Student Name: Farah Shila Bte Mohd Zaini
Student ID: 83751
School: School Of Hospitality
Diploma: Diploma in Integrated Event Management
Matriculation Year: 2009
Date: 22 September 2009
Contents
• Executive Summary
• Overview of the growth of Singapore food industries & SFI
• Issues and Challenges: An analysis of the impact of Economic Recession on Singapore food industries.
• Overcoming the Economic Recession
• SWOT Analysis
• Recommendations
• Resource
Executive Summary
It has always been known that Singapore is a small independent country that has little or practically no natural resources at all. Due to this particular fact, Singapore had been focusing more on industrialization since the 1960s. However, this idea has made with much opposition by the people of Singapore at the point of time. Most had doubt and questioned the government if it was the right track to follow. Nevertheless, history has proven it to be otherwise and that it was the right way to advance for most industries which also include the food industry. The food industry has always been very competitive and is continuously changing to meet and adapt to consumer demands and technological developments. As the world population increases, companies always face challenges to find new and innovative ways to manufacture and package food in order to stay on edge with competitors.
In this report, I will include an analysis of the impact of the economic recession on Singapore food industry and how to recover from it. I will also be focusing on Singapore Food Industries Limited (SFI) as a case study. In addition this report will be touching on the challenges that Singapore food industry is facing and how they overcome it. To top it off, I will touch on how to
Professional Profiling Module
Building a niche in the competitive food industry: An Analysis of the impact of the economic recession on Singapore food industry
Student Name: Farah Shila Bte Mohd Zaini
Student ID: 83751
School: School Of Hospitality
Diploma: Diploma in Integrated Event Management
Matriculation Year: 2009
Date: 22 September 2009
Contents
• Executive Summary
• Overview of the growth of Singapore food industries & SFI
• Issues and Challenges: An analysis of the impact of Economic Recession on Singapore food industries.
• Overcoming the Economic Recession
• SWOT Analysis
• Recommendations
• Resource
Executive Summary
It has always been known that Singapore is a small independent country that has little or practically no natural resources at all. Due to this particular fact, Singapore had been focusing more on industrialization since the 1960s. However, this idea has made with much opposition by the people of Singapore at the point of time. Most had doubt and questioned the government if it was the right track to follow. Nevertheless, history has proven it to be otherwise and that it was the right way to advance for most industries which also include the food industry. The food industry has always been very competitive and is continuously changing to meet and adapt to consumer demands and technological developments. As the world population increases, companies always face challenges to find new and innovative ways to manufacture and package food in order to stay on edge with competitors.
In this report, I will include an analysis of the impact of the economic recession on Singapore food industry and how to recover from it. I will also be focusing on Singapore Food Industries Limited (SFI) as a case study. In addition this report will be touching on the challenges that Singapore food industry is facing and how they overcome it. To top it off, I will touch on how to
References: 2. Opening adresss by Mr Sunny. Retrieved September 29, 2009 from http://www.smafederation.org.sg/Portals/0/Publications/Documents/PressReleases/Mr%20Sunny%20Koh%20Speech%20_20Jul09_.pdf 3 4. Letter to Shareholders. Retrieved September 30, 2009 from http://www.sfi.com.sg/pdf/Annual%20Reports/2004/letrsshareholders.pdf 5