Sip Report on B2B Customer Preference on Pizza
Papa John’s
MINU
Papa John’s
6/19/2010
THE PAPA JOHN’S STORY
MARKETING RESEARCH
Final Project
SUBMITTED TO:
Prof. kshetragna
SUBMITTED BY:
Meenu Todi
SUBMITTED ON:
19th June 2010
LETTER OF TRANSMITTAL
I enjoyed doing this project as it gave me a great experience and more exposure to the MARKETING WORLD. I came across different people having different kinds of experiences and enjoyed listening to them and getting the questionnaires filled by them. At the same time there were some constraints too, that I had to face. This mainly included the time constraint and the non- cooperation of people. Still I found it very interesting and am thankful to my respected College Mentor Sir Kshtragna and my office Mentor Ms Smita Nivedita Das who gave me the opportunity and moral support to conduct this research.
INDEX MARKETING RESEARCH 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 7 Introduction 8 Accolades 9 Organizational Structure of PAPA JOHN’S 10 Franchise Terms 11 Situational Analysis: 12 Reason for such rapid growth of Fast Food industry in India: 12 Industry Analysis: 13 SWOT Analysis: 14 Product life cycle: 16 MARKET SHARE: 17 Marketing Strategies 17 Porter’s Five Forces: 20 PROBLEM DEFINITION 21 Sample and Research design: 22 INFORMATION NEEDS 22 Tools and Methods of Data Collection: 23 Data Processing and Analysis: 23 ANALYSIS & INTERPRETATION 23 Factor Analysis 26 Major Findings: 33 RECCOMENDATIONS/ OBSERVATIONS 36 Price: 38 Suggestions based on the scrutiny of the store: 39 Conclusion 40 PAPA JOHN 'S QUESTIONNAIRE 41 Bibliography 44
EXECUTIVE SUMMARY
The research report includes research about Papa John’s to analyze the most important element for its profitability. In this research I conducted a customer analysis in which we asked the customers their preferences for going to any fast food restaurant. We also asked them about what attracts them to a pizza store. And also their
MINU
Papa John’s
6/19/2010
THE PAPA JOHN’S STORY
MARKETING RESEARCH
Final Project
SUBMITTED TO:
Prof. kshetragna
SUBMITTED BY:
Meenu Todi
SUBMITTED ON:
19th June 2010
LETTER OF TRANSMITTAL
I enjoyed doing this project as it gave me a great experience and more exposure to the MARKETING WORLD. I came across different people having different kinds of experiences and enjoyed listening to them and getting the questionnaires filled by them. At the same time there were some constraints too, that I had to face. This mainly included the time constraint and the non- cooperation of people. Still I found it very interesting and am thankful to my respected College Mentor Sir Kshtragna and my office Mentor Ms Smita Nivedita Das who gave me the opportunity and moral support to conduct this research.
INDEX MARKETING RESEARCH 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 7 Introduction 8 Accolades 9 Organizational Structure of PAPA JOHN’S 10 Franchise Terms 11 Situational Analysis: 12 Reason for such rapid growth of Fast Food industry in India: 12 Industry Analysis: 13 SWOT Analysis: 14 Product life cycle: 16 MARKET SHARE: 17 Marketing Strategies 17 Porter’s Five Forces: 20 PROBLEM DEFINITION 21 Sample and Research design: 22 INFORMATION NEEDS 22 Tools and Methods of Data Collection: 23 Data Processing and Analysis: 23 ANALYSIS & INTERPRETATION 23 Factor Analysis 26 Major Findings: 33 RECCOMENDATIONS/ OBSERVATIONS 36 Price: 38 Suggestions based on the scrutiny of the store: 39 Conclusion 40 PAPA JOHN 'S QUESTIONNAIRE 41 Bibliography 44
EXECUTIVE SUMMARY
The research report includes research about Papa John’s to analyze the most important element for its profitability. In this research I conducted a customer analysis in which we asked the customers their preferences for going to any fast food restaurant. We also asked them about what attracts them to a pizza store. And also their
Bibliography: Websites Papa John Indian Website: papajohnsnindia.com Mouthshut.com Books Marketing Management : Philip Kotlar Thank You