Sisley: Fashion Junk Summary
How far we 've come: How Drugs are even in Advertisements
As governments fight against the production and consumption of drugs, some companies are using them as advertisements to sell their product and make it look as if it was normal. In fact, almost fifteen percent of the population in United States with the age of fourteen and older is consuming drugs (Borden). There are dangers of using drugs in advertisements directed toward the youth culture, such as the one illustrated by an SISLEY print advertisement.
In the article "Sisley: Fashion Junkie" Balendu asserts that some advertisements are promoting the consumption of drugs indirectly. The purpose of the author in the article is to avoid using drugs in advertisements directed towards …show more content…
Below there are two girls one of them lying on a couch and the other kneeling looking relaxed, around a black shiny table. The girl in the left that is kneeling has blond hair and a black hair line in the middle and black shades under her eyes. She is wearing a black transparent dress. She has black-painted nails and is holding a white straw in her nose as if sniffing the white dress that is resting on the table. The other girl is wearing a small purple dress and has brown hair. She is looking into the camera with blank eyes and with an expression of being on some kind of intoxicant. This girl also has black nails and is holding a white straw that is placed on the white dress. Near the front you can see a type of card and on the top it contains a white powder. Also in white bold letters is the brand name SISLEY and below it the catch phrase "fashion …show more content…
In fact, High rates in the youth culture are most likely to consume heroine. According with the National Institute on Drug abuse (NIDA) in 2009, 605,000 Americans age 12 and older had abused heroine at least once in the year prior to being surveyed. This controversial advertisement it 's what is called a "shocking advertisement." According to United colours "shocking content in an advertisement significantly increases attention, benefits memory, and positively influences behavior, also they are most likely to be remember." Therefore, this advertisement is increasing its attention and also having people remembering it, perhaps this is what SISLEY wanted in the first place.
In conclusion the dangers of using drugs in advertisements directed towards youth culture are the long-term damages that it causes to society, families and the individual. Especially when advertising to a population that includes teenagers who are more likely to be influence by the mass media and advertisements such as SISLEY’s. Companies should be more careful with their messages and cause controversy but in a positive
As governments fight against the production and consumption of drugs, some companies are using them as advertisements to sell their product and make it look as if it was normal. In fact, almost fifteen percent of the population in United States with the age of fourteen and older is consuming drugs (Borden). There are dangers of using drugs in advertisements directed toward the youth culture, such as the one illustrated by an SISLEY print advertisement.
In the article "Sisley: Fashion Junkie" Balendu asserts that some advertisements are promoting the consumption of drugs indirectly. The purpose of the author in the article is to avoid using drugs in advertisements directed towards …show more content…
Below there are two girls one of them lying on a couch and the other kneeling looking relaxed, around a black shiny table. The girl in the left that is kneeling has blond hair and a black hair line in the middle and black shades under her eyes. She is wearing a black transparent dress. She has black-painted nails and is holding a white straw in her nose as if sniffing the white dress that is resting on the table. The other girl is wearing a small purple dress and has brown hair. She is looking into the camera with blank eyes and with an expression of being on some kind of intoxicant. This girl also has black nails and is holding a white straw that is placed on the white dress. Near the front you can see a type of card and on the top it contains a white powder. Also in white bold letters is the brand name SISLEY and below it the catch phrase "fashion …show more content…
In fact, High rates in the youth culture are most likely to consume heroine. According with the National Institute on Drug abuse (NIDA) in 2009, 605,000 Americans age 12 and older had abused heroine at least once in the year prior to being surveyed. This controversial advertisement it 's what is called a "shocking advertisement." According to United colours "shocking content in an advertisement significantly increases attention, benefits memory, and positively influences behavior, also they are most likely to be remember." Therefore, this advertisement is increasing its attention and also having people remembering it, perhaps this is what SISLEY wanted in the first place.
In conclusion the dangers of using drugs in advertisements directed towards youth culture are the long-term damages that it causes to society, families and the individual. Especially when advertising to a population that includes teenagers who are more likely to be influence by the mass media and advertisements such as SISLEY’s. Companies should be more careful with their messages and cause controversy but in a positive