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Situation Analysis
Situation Analysis of Sapid Sweets

|Who are you? |Sapid Sweets, producer of exquisite chocolate and confectionery |
| |products, sold around the world |
|What is your purpose? |Business was started to bring delicious sweetness into the world. |
| |Fancy chocolate is for happy occasions, and for when you need some |
| |quick energy that tastes good. |
|What exactly do you offer the consumer? |Tasty treats of very high quality |
|What is your current image and reputation? |High quality, high price. |
|What do your customers think of you and your products? |Comparable to overpriced European products. |
| |Company is family-run. |
| |Products are produced in Canada |
|Who are your competitors? |High-end lines of large chocolate companies |
| |Imported chocolates |
|Where are they located? |Canada |
| |USA |
|
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