Situation Analysis - Ranbuild
Situation analysis
Overview of the organisation
Ranbuild is a prominent steel building company in Australia and has expanded, making inroads into diverse overseas destinations for more than 60 years. Ranbuild has grown quickly and led the steel shed building business in Australia; starting the business in Newcastle in 1949 (Ranbuild, n.d.).
Kerry Packer later bought the company and took it public in the early 1970’s. Starting as R&N steel buildings, the company has expanded business with guard rail and rock bolts production experiences. Lysate Building Solutions Pty Ltd, which is an affiliated company of BlueScope Steel, is a respected building company in Australia. They decided to take over Ranbuild in 2004 (Ranbuild, n.d.).
Today, Ranbuild has grown to be one of the market leaders in Australia shed building business and is producing sturdy and respected sheds for households, farms, and companies for various purposes, backed by authentic sources from BlueScope Steel. Also, keeping its constant growth, securing its quality of services, as well as dependability to clients as part of BlueScope Steel (BlueScope Steel, n.d.). Ranbuild desires to grow further with extensive brand awareness in the Queensland to cover inadequate result disclosed by market research.
List of assumptions
• The primary assumption is that Ranbuild has experienced failure in Queensland due to insufficient marketing tactics and not to some undefined issue. There could be an attachment to a competitor in QLD or perhaps an already perceived bias towards Ranbuild.
• Another assumption is Ranbuild will achieve success given enough market exposure, due to the fact that the company has succeeded across the Australia
• Size of market –similar or less than NSW and Victoria.
• Clients’ preferences are the same across states.
Potential competitors
Three main big competitors that can be a primary threat straight to Ranbuild’s business are in Queensland.
3D Sheds-n-Patios
Operating for
Overview of the organisation
Ranbuild is a prominent steel building company in Australia and has expanded, making inroads into diverse overseas destinations for more than 60 years. Ranbuild has grown quickly and led the steel shed building business in Australia; starting the business in Newcastle in 1949 (Ranbuild, n.d.).
Kerry Packer later bought the company and took it public in the early 1970’s. Starting as R&N steel buildings, the company has expanded business with guard rail and rock bolts production experiences. Lysate Building Solutions Pty Ltd, which is an affiliated company of BlueScope Steel, is a respected building company in Australia. They decided to take over Ranbuild in 2004 (Ranbuild, n.d.).
Today, Ranbuild has grown to be one of the market leaders in Australia shed building business and is producing sturdy and respected sheds for households, farms, and companies for various purposes, backed by authentic sources from BlueScope Steel. Also, keeping its constant growth, securing its quality of services, as well as dependability to clients as part of BlueScope Steel (BlueScope Steel, n.d.). Ranbuild desires to grow further with extensive brand awareness in the Queensland to cover inadequate result disclosed by market research.
List of assumptions
• The primary assumption is that Ranbuild has experienced failure in Queensland due to insufficient marketing tactics and not to some undefined issue. There could be an attachment to a competitor in QLD or perhaps an already perceived bias towards Ranbuild.
• Another assumption is Ranbuild will achieve success given enough market exposure, due to the fact that the company has succeeded across the Australia
• Size of market –similar or less than NSW and Victoria.
• Clients’ preferences are the same across states.
Potential competitors
Three main big competitors that can be a primary threat straight to Ranbuild’s business are in Queensland.
3D Sheds-n-Patios
Operating for
References: 1. Ranbuild. (n.d.). Ranbuild - About Us - Corporate profile. Welcome to Ranbuild. Retrieved October 10, 2012, from http://www.ranbuild.com.au/about-us/corporate-profile.php 2. BlueScope Steel 3. 3D Sheds-n-Patios. (n.d.).About Us.3D Sheds-n-Patios - Strong Attractive Versatile Economical. Retrieved August 22, 2012, from http://www.3dsheds.com.au/about-us.html 4. THE Shed Company 9. Ranbuild Man is on Twitter!.(2012). Welcome to Ranbuild. Retrieved October 18, 2012, from http://www.ranbuild.com.au/news/news-articles/n1990_ranbuild-man-is-on-twitter.php 10. Free roof insulation promotion 11. Holm, O. (2006). Integrated marketing communication: From tactics to strategy. Corporate Communications, 11(1), 23-33. 12. Nandan, S. (2005). An exploration of the brand identity-brand image linkage: A communications perspective. Journal of Brand Management, 12(4), 264-278. 13. Albers, N. D., & Marla, R. S. (1999). An international analysis of emotional and rational appeals in services vs goods advertising. The Journal of Consumer Marketing, 16(1), 42-57. 14. Branthwaite, A. (2002). Investigating the power of imagery in marketing communication: Evidence-based techniques. Qualitative Market Research, 5(3), 164-171. 17. Stacey (2012). Retrieved from Blackboard, Media Planning and Strategy: Traditional Media Channels 18