Situational Analysis
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Lecturer: Siva Muthaly
Date due: 25th August 2012
Course: MKTG1276 Marketing
Student: Wayne Salerno (9910454H) Lecturer: Siva Muthaly
Date due: 25th August 2012
Course: MKTG1276 Marketing
Student: Wayne Salerno (9910454H)
Situational Analysis
Situational Analysis
Contents 1 Strategic Business Unit Focus - Managed Services (M-Serv) 2 2 External Environment 3 2.1 Markets 3 2.2 Competitive Environment 3 2.3 Economic Environment 3 2.4 Demographic Environment 3 2.5 Social and Culture Environment 3 2.6 Political and Legal Environment 4 2.7 Technological Environment 4 3 Internal Environment 4 3.1 Product 4 3.2 Price 5 3.3 Place 5 3.4 Promotion 6 3.5 People 6 3.6 Process 6 3.7 Physical Evidence 6 4 SWOT 7 5 Reference 10
1 Strategic Business Unit Focus - Managed Services (M-Serv)
Generation-e provides Managed Services with strict Service Levels providing complete transparency that reduces capital and recurrent costs, while at the same time providing superior managed services. Certain technologies can quickly monopolise your time and resources as technologies require specific skill sets and expertise that is not always easy to come by. Figure 1 illustrates the BCG matrix for the professional services that Generation-e provides.
Figure 1 - BCG Matrix
2 External Environment
Markets
Managed Services is delivered to Business, Non-profit and Government markets.
Government market most highly valued and profitable. E.g. Health (MSPMentor, 2012).
Competitive Environment
100’s of Providers providing Managed Services to Business, Non-profit and Government markets
Managed Service is primarily measured on reliability, responsiveness, competence, communication and credibility (Computer Weekly, 2012).
Three different types of outsourcing models available in the market place. The three types are Governance Based Model, Pricing Based Model and Project Based Model (Enzine, 2012).
Lecturer: Siva Muthaly
Date due: 25th August 2012
Course: MKTG1276 Marketing
Student: Wayne Salerno (9910454H) Lecturer: Siva Muthaly
Date due: 25th August 2012
Course: MKTG1276 Marketing
Student: Wayne Salerno (9910454H)
Situational Analysis
Situational Analysis
Contents 1 Strategic Business Unit Focus - Managed Services (M-Serv) 2 2 External Environment 3 2.1 Markets 3 2.2 Competitive Environment 3 2.3 Economic Environment 3 2.4 Demographic Environment 3 2.5 Social and Culture Environment 3 2.6 Political and Legal Environment 4 2.7 Technological Environment 4 3 Internal Environment 4 3.1 Product 4 3.2 Price 5 3.3 Place 5 3.4 Promotion 6 3.5 People 6 3.6 Process 6 3.7 Physical Evidence 6 4 SWOT 7 5 Reference 10
1 Strategic Business Unit Focus - Managed Services (M-Serv)
Generation-e provides Managed Services with strict Service Levels providing complete transparency that reduces capital and recurrent costs, while at the same time providing superior managed services. Certain technologies can quickly monopolise your time and resources as technologies require specific skill sets and expertise that is not always easy to come by. Figure 1 illustrates the BCG matrix for the professional services that Generation-e provides.
Figure 1 - BCG Matrix
2 External Environment
Markets
Managed Services is delivered to Business, Non-profit and Government markets.
Government market most highly valued and profitable. E.g. Health (MSPMentor, 2012).
Competitive Environment
100’s of Providers providing Managed Services to Business, Non-profit and Government markets
Managed Service is primarily measured on reliability, responsiveness, competence, communication and credibility (Computer Weekly, 2012).
Three different types of outsourcing models available in the market place. The three types are Governance Based Model, Pricing Based Model and Project Based Model (Enzine, 2012).