Definition
Attribution can be considered as a field of cognitive therapy that attempts to illustrate how people explain causes of behavior, both of others and those of their own. Recency effect refers to a situation whereby a person is influenced by what they have last heard or seen because the recent event is retained as a complete knowledge while primacy effect can be regarded as a condition in which the early information blocks our perception of subsequent information. A schema is a term that is used to explain definite patterns of thoughts or behavior which …show more content…
Situational attribution refers to the behaviour of a person in a place which is influenced by the environment while dispositional attribution is the where the behavioral causes lie within the acting person.
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A problem associated with schemas and prototypes is that they can contribute to prejudice and stereotypes (Michener, Delamater, & Myers, 2004). Implicit personality theories can be considered as a manner in which a recently designed impression is connected to what is previously known about an individual, product or a company. Implicit personality theories relate to halo effect because an impression is developed in the mind after a product or a company has been observed. Confirmatory bias is a cognitive phenomenon which describes why people seek information on what they already know and they are ready to refute any divergent opinion (Michener, Delamater, & Myers, 2004). Schemas were initiated by F.Bartlett who investigated the role that prior knowledge played in the memory and interpretation of stories. Additive average model of impression sums together the different impression, the average model of impression calculates the average of positive imprison and negative impression and the weighted average of impression model focus on different features in the situations (Michener, Delamater, & Myers,