Six Characteristics Of Discourse Community

A key component in the field of marketing is the ability to create, communicate, and deliver value to customers through strong oral, written, and visual communication. According to professor of linguistics and co-director of the Michigan Corpus of Academic Spoken English at the University of Michigan, John Swales, “The Concept of Discourse Community,” a discourse community is defined by six characteristics:

1. A discourse community “has broadly agreed to set of common goals public goals.” This is evident in my discourse community because as marketers our common goal to is to communicate our ideas through oral, written, and visual communication as well as build strong and profitable customer relationships.

2. A discourse community “has mechanisms