Six Major Psychological Principles That Can Influence People To Change Their Minds Or Comply With A Request?

1) What are the six major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer. The six major psychological principles that can influence people to change their minds or comply with a request are reciprocity, scarcity, authority, consistency, liking, and consensus. Reciprocity deals with people being more likely to give if they first receive. For example, if you want people to fill out a survey then you should offer an incentive. Scarcity is when products seem more attractive when they are scarce. Authority has to do with people believing an authoritative source more than one that is less authoritative. So if you wanted to learn about the candidates in the upcoming election, you would be more likely to believe what is said in the Philadelphia Inquirer than in a tabloid magazine like US Weekly. Consistency refers to people
Under conditions of low involvement, we take a peripheral route. The central route is focused on the consumer’s cognitive response to a message and the peripheral route focuses on other cues to decide how to react to the message. An example of the central route would be the commercial against texting and driving which shows a young man who suffers from brain damage due to a car accident caused by him texting and driving. The information in this persuasive message is relevant to me so I pay close attention to it, focus on the argument, and generate cognitive responses to it. An example of the peripheral route would be hearing a commercial on the radio for Six Flags while driving. The commercial has sounds of screaming people having fun on rides and lists the new attractions at the park. My attention is on driving the car properly and not on the commercial so I have low involvement with the message of the