Preview

Skincare in Uae – Market Forecast & Consumer Demographics

Powerful Essays
Open Document
Open Document
592 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Skincare in Uae – Market Forecast & Consumer Demographics
Skincare in UAE – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the skincare industry in UAE.

Introduction
Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for UAE skincare products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009.

Scope
- The skincare market consists of the sale of body care, depilatories, facial care, hand care, suncare and make-up remover.
- Market overview & forecast – overall UAE skincare market value and volume data split by category
- Market shares –company share, brand share and distribution share for the skincare market in UAE
- Skincare consumption and usage demographics –analysis of Consumer Demographics in the UAE skincare market

Highlights
- Consumers in the 15-24 age group used 26.6% of the total skincare products sold in UAE in 2008.
- Urban consumers used 88.2% of the total skincare products sold in UAE in 2008.
- Consumers in the 15-24 age group used 29.2% of the total body care products sold in UAE in 2008.

Reasons to purchase
- Develop business strategies by understanding the quantitative trends within the skincare market in UAE
- Design effective marketing and sales strategies by identifying consumption and usage demographics for UAE skincare products
- Identify key players within the market to plan lucrative M&A, partnerships and agreements

*The facial care category was valued at AED339.1m ($92.3m) in 2009, representing a CAGR of 10.8% since 2004.
*By the end of 2014, the facial care category will be worth AED497.2m ($135.4m), with an expected CAGR of 8% between 2009 and 2014.
*The facial care market volume totaled 7.4 million units in 2009,

You May Also Find These Documents Helpful

  • Powerful Essays

    The skin care industry has a projected Compound Annual Growth Rate of .1% per year for 2007-2012, while the men’s care sector of the cosmetic industry has a projected CAGR of 1.8% for 2007-2012.…

    • 1985 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Jurlique Marketing

    • 2371 Words
    • 11 Pages

    This report first describes the overall cosmetic industry, the market share of Jurlique’s skin care products and the growth trend. Then the macro and micro-environmental analysis are conducted before the detailed description of the products category. Following the target segmentation, some recommendations will be made.…

    • 2371 Words
    • 11 Pages
    Best Essays
  • Better Essays

    swot analysis

    • 949 Words
    • 4 Pages

    The beauty market is a growing market despite the high concentration of companies. Indeed, according to Kline1 “sales of the hand and body lotions category have grown at a CAGR of 1.4% from $1.9 million in 2006 to $2.1 million in 2012”. Additionally to that body lotion is a very used product, as a Mintel research had shown 81% of beauty product consumers use body lotion and 89% use 89%.2 Moreover the men beauty product market is still booming and there are some market shares left. Indeed, according to a Mintel marketing study 7% of American males use anti-ageing products and 59% of American men think that 59% care product can boost their self-confidence.3…

    • 949 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Park Avenue Skin Care

    • 2574 Words
    • 11 Pages

    Bissi, S. (2011) The Canadian Cosmetics and Skin Care Market, GLOBALTRADE.net, retrieved on October 27, 2012, from http://www.globaltrade.net/f/market-research/text/Canada/Hygiene-Cosmetics-Health-Medical-Equipment-The-Canadian-Cosmetics-and-Skin-Care-Market.html…

    • 2574 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Slavery Reparation Essay

    • 514 Words
    • 3 Pages

    At some point in history slavery has plagued every nation on the planet. Countless governments have allowed the complete control of African Americans for the benefit of other people, usually Caucasians, under the pretention of social, commercial, and technical movement. Even with time passed, African Americans are still resentful for long the long unconstitutional enslavement and mistreatment of their ancestors. There is no excuse for the many years of abuse that the black community received, nor can time heal the wounds left, and even though slavery has ended long ago, the black community is still mistreated with unequal opportunities, racist treatment, social barriers and economic inequalities. Is there a monetary value…

    • 514 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to US$290.90 billion (Euromonitor, 2008). This figure is still continually reaches a higher amount than previous year. It is the industry that not seriously influenced by the financial crisis staring at the late 2007. As a cosmetic company in Australia, we have full of interests aiming to the global market after the recovery of recent financial crisis. We have 4 developed countries the select from as our next market targets, Japan, France, Germany and Italy. These four countries are all known as both the large consumers and manufacturers.…

    • 2794 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    International Marketing Plan

    • 7528 Words
    • 31 Pages

    “Skincare products including anti-ageing, acne and sun care products will continue to dominate cosmeceutical product demand, accounting for nearly 60% of the total in 2007. Annual growth of 7.8 percent is projected.”…

    • 7528 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    Whether you are young or old, skin care is an important part of caring for your body. It’s no wonder that skin care companies spend much time coming up with formulations designed to reach diverse markets. There are specific products for various age groups, skin types, life styles and budgets. To effectively market a skin care line, marketers must cover some key areas. Our primarily focus on this analysis would be on skin care products for women in their 50’s.…

    • 527 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Plan

    • 4070 Words
    • 14 Pages

    Executive SummaryThe purpose of this report is to provide a marketing plan for Natio’s facial masks to enter skincare market in Beijing, China. First, China has the fastest cosmetic and skincare industry in the world. Natio is one of the fastest growing beauty brands in Australia. SWOT analysis indicated that although Natio has some entry barriers to enter Chinese market such as testing facial masks on animal, Chinese industry’s trend overview and market growth provide an opportunity for natio to make profit in the future. Second, females and males aged 25 to 35 are chosen for our target market. This target group has high disposable income and their lifestyle and behaviour suggests that they require premium and high quality products. Naito will suitable for them because of its natural ingredients offers more radiant skin and are not harmful to their skin. According to conceptual map, Natio will position itself as a niche to gain competitive advantage. Third, marketing objectives will be changed over time. For short term, 30 percent brand awareness will be achieved. 5 to 8 percent profit margins and 5 percent market share will be achieved in medium and long run, respectively. Fourth, market strategies will be developed, including product & brand, service, price, distribution and promotional strategies. Joint venture will be used as entry mode to gain access to local knowledge effectively. Natio has to commit to deliver product quality and services to customers. Pricing strategy suggests to lower price of Natio’s facial masks in China. In this way, it enables Natio to attract more customers. Furthermore, implementation, control and monitoring plans are developed for Natio to implement the marketing strategies and adapt to the changing efficiently. Overall, this marketing plan will allow Natio’s facial masks to enter Chinese market successfully. It is essential that Natio must retain its position and commit to implement strategies to achieve its…

    • 4070 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    The Orphan Train Summary

    • 1061 Words
    • 5 Pages

    After the orphans and Frances had arrived Missouri, some couples began to sign up to take the orphans with them. Though some orphans were not being chosen in the first round, Frances did not let the couples take them up easily. They must tell Frances why they would like to take care of them, the situation of the family, or other necessary information. If Frances thought that the environment was not suitable for the orphans to live in, she refused their request. At last, one boy, Eddie, was not chosen by any of the family.…

    • 1061 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Besides, with the income increasing, modern people are more willing to purchase personal care products and cosmetics for themselves. The age range of consumers is developing to both younger and elder. These trends are obviously seen especially in some developing countries and areas. Since the majority of personal care products are currently sold in the United States, Japan, Canada, and European countries(less than 20%of worlds population), the potential for sales of personal care products around the world is excellent.…

    • 891 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    shaving cream

    • 757 Words
    • 4 Pages

    Pre-Shave Cosmetics - Men's consumption volumes and values at market and category level in addition to…

    • 757 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Case study Nivea

    • 2472 Words
    • 10 Pages

    of men’s skincare products (facial and shaving preparations) in the UK were only £68 million…

    • 2472 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    In the EU, the total sales volume of direct selling in 2011 added up to €3,4 billion, an annual increase by 15.5%. The largest product category is “cosmetics and personal care”, which makes up 36% of…

    • 678 Words
    • 3 Pages
    Good Essays
  • Best Essays

    8. “A Study on the Purchase Behaviour and Cosmetic Consumption Pattern among Young Females in Delhi and NCR” , A. B. Junaid, R. Nasreen, F. Ahmed, pp. 205-211, Journal of Social and Development Sciences Vol. 4, No. 5, May 2013 (ISSN 2221-1152).…

    • 3650 Words
    • 15 Pages
    Best Essays

Related Topics