Skoda case study
Quezon City Polytechnic University
673 Quirino Hi-Way San Bartolome, Novaliches Quezon City
“COLLEGE OF INDUSTRIAL ENGINEERING”
INDUSTRIAL ENGINEERING DEPARTMENT
ELECTIVE 1: STRATEGIC MANAGEMENT
SUBMITTED BY:
ADALID, CHRISTINE JOY M.
MARTINEZ, NILO C.
JURILLA, GUDIO B.
PEŇA, JOHN JONARELL
SUBMITTED TO
ENGR. RICARDO G. CAPULE JR.
Table of Contents
SKODA AUTOMOBILE COMPANY
INTRODUCTION
a. HISTORY In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925.In 1991 Skoda became business partner of Volkswagen because of its reputation for strength.They become the largest car manufacturer in Europe providing an average of more than five million cars a year giving it a 12% share of the world car market.
Products:
b. MISSION / VISION STATEMENT
Mission
Skoda Auto mission is to anticipate consumer needs and provide safe, quality, reliable, and innovative automotive products and services to consumers around the world
Vision
A world leader in high- quality, value-priced automobiles for the 21st century consumers
c. IMPORTANT EVENTS, ISSUES AND ACTIVITIES
1895 - Vaclav Laurin and Vaclav Klemnet form bicycle company in Mlada Boleslav, Czechoslovakia
1901 - They began producing motorcycles and had a total workforce of 68 people
1905 - The first car they produced, called the “Voiturette A
1925 -The Laurin & Klement automobile factory merges with the Škoda machinery manufacturing company in Plzeň
1939 to 1945-During the war years, the factory focuses on producing materials for the military. Just a few days before the war ends, the factory is bombed and sustains considerable damage.
1946 -The enterprise’s reconstruction takes place under a new name, AZNP.
1989-Czech Republic formed
1991 - April 16 marks the beginning of a new chapter in the Company’s history, when it is
673 Quirino Hi-Way San Bartolome, Novaliches Quezon City
“COLLEGE OF INDUSTRIAL ENGINEERING”
INDUSTRIAL ENGINEERING DEPARTMENT
ELECTIVE 1: STRATEGIC MANAGEMENT
SUBMITTED BY:
ADALID, CHRISTINE JOY M.
MARTINEZ, NILO C.
JURILLA, GUDIO B.
PEŇA, JOHN JONARELL
SUBMITTED TO
ENGR. RICARDO G. CAPULE JR.
Table of Contents
SKODA AUTOMOBILE COMPANY
INTRODUCTION
a. HISTORY In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle. Their business became Skoda in 1925.In 1991 Skoda became business partner of Volkswagen because of its reputation for strength.They become the largest car manufacturer in Europe providing an average of more than five million cars a year giving it a 12% share of the world car market.
Products:
b. MISSION / VISION STATEMENT
Mission
Skoda Auto mission is to anticipate consumer needs and provide safe, quality, reliable, and innovative automotive products and services to consumers around the world
Vision
A world leader in high- quality, value-priced automobiles for the 21st century consumers
c. IMPORTANT EVENTS, ISSUES AND ACTIVITIES
1895 - Vaclav Laurin and Vaclav Klemnet form bicycle company in Mlada Boleslav, Czechoslovakia
1901 - They began producing motorcycles and had a total workforce of 68 people
1905 - The first car they produced, called the “Voiturette A
1925 -The Laurin & Klement automobile factory merges with the Škoda machinery manufacturing company in Plzeň
1939 to 1945-During the war years, the factory focuses on producing materials for the military. Just a few days before the war ends, the factory is bombed and sustains considerable damage.
1946 -The enterprise’s reconstruction takes place under a new name, AZNP.
1989-Czech Republic formed
1991 - April 16 marks the beginning of a new chapter in the Company’s history, when it is