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Skyworth Marketing Plan

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Skyworth Marketing Plan
TABLE OF CONTENTS
Part1. Executive summary.................................................................................................................................................................

Part2. Situation analysis...................................................................................................................................................................
1. Company profile.....................................................................................................................................................................
2. Marketing environment: Thailand at a glance..........................................................................................................................
3. Consumer evaluation: an overview of Thailand youth............................................................................................................
4. Product evaluation...............................................................................................................................................................
5. Competitor analysis.............................................................................................................................................................
6. SWOT analysis .....................................................................................................................................................

Part3. Marketing objectives........................................................................................................................................................

Part4. Marketing strategies............................................................................................................................................................
1. Target markets.....................................................................................................................................................................
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