Skyy Vodka Advertisement Analysis

SEX! Many magazines, such as Cosmopolitan and Maxim, use sex and sex appeal in order to sell their magazines. These are two very different magazines that cater to different audiences. While flipping through each, an individual would notice that the articles are written differently, the styles of each are completely opposite, even the advertisements are dissimilar. In each magazine, there are several ads depicting the same product, but being sold in two totally different ways. An ad for Skyy Vodka can be found in both Cosmopolitan and Maxim magazine. Each ad is similar, yet they have very different pictures and tactics due to the very different audiences. By interpreting the ads in Cosmopolitan and Maxim, respectively, we can compare and contrast the techniques used to grab the audiences¡¯ attention and persuade them to buy the product.
After examining the Skyy Vodka ad from Cosmopolitan, a few key details were noticeable. The foremost detail is the model holding the martini glass and flower. She appears to be sophisticated and dressed in formal attire, thus giving the assumption that she is of high class. This gives appeal to women because the ad is stating that the consumer, as well as the model within the ad, can be classy and sophisticated as well, if she drinks Skyy Vodka. In the background there are men, looking subdued and submissive. This gives the image that the woman in the ad is in control of them, thus letting the consumer assume that she can also be that woman. In general, women want to see other woman having power over men because it gives them a sense of control and strength. This ad demonstrates control over men and helps the consumer want to feel this strength as well. In Maxim, there is another ad for Skyy Vodka however, it is very different from the one found in Cosmopolitan. The ad depicts a man lying next to a pool, and a woman, very scantily dressed, lying on an inflatable raft in the pool. The man is wearing a suit and tie,