Slow Food
MARKETING RESEARCH AND INFORMATION
B 93/12-13
INDEX:
1. INTRODUCTION ............................................................................................ page 2 a. SITUATION ANALYSIS ........................................................................ page 2 b. EXAMPLES ........................................................................................ page 3 c. PROBLEM STATEMENT ...................................................................... page 5
2. OBJECTIVES .................................................................................................. page 6 a. PRIMARIES ....................................................................................... page 6 b. SECUNDARIES ................................................................................... page 6
3. METHODOLOGY ............................................................................................ page 7 a. QUESTIONARIES ............................................................................... page 7 b. FOCUS GROUP .................................................................................. page 7
4. REPORTING ................................................................................................... page 7
5. TIMING ......................................................................................................... page 8
6. COSTS ........................................................................................................... page 9
7. REFLECTION AND APPROPRIATENESS ............................................................ page 10
8. APPENDIX ..................................................................................................... page 11
9. BIBLIOGRAPHY .............................................................................................. page 17
Page 1 of 18 B 93/12-13
1.
INTRODUCTION
SITUATION ANALYSIS
To understand what is slow food is necessary
B 93/12-13
INDEX:
1. INTRODUCTION ............................................................................................ page 2 a. SITUATION ANALYSIS ........................................................................ page 2 b. EXAMPLES ........................................................................................ page 3 c. PROBLEM STATEMENT ...................................................................... page 5
2. OBJECTIVES .................................................................................................. page 6 a. PRIMARIES ....................................................................................... page 6 b. SECUNDARIES ................................................................................... page 6
3. METHODOLOGY ............................................................................................ page 7 a. QUESTIONARIES ............................................................................... page 7 b. FOCUS GROUP .................................................................................. page 7
4. REPORTING ................................................................................................... page 7
5. TIMING ......................................................................................................... page 8
6. COSTS ........................................................................................................... page 9
7. REFLECTION AND APPROPRIATENESS ............................................................ page 10
8. APPENDIX ..................................................................................................... page 11
9. BIBLIOGRAPHY .............................................................................................. page 17
Page 1 of 18 B 93/12-13
1.
INTRODUCTION
SITUATION ANALYSIS
To understand what is slow food is necessary
Bibliography: Page 2 of 18 B 93/12-13 Carlo Petrini in his book (2001) suggested that; “Slow Food offers a sympathetic response Page 3 of 18 B 93/12-13 Slow Food Guide (2005).