Table of Contents
Table of Contents 2
Executive Summary 3
The Business 5
Industry Analysis 7
The Market 8
The Organization 13
Financial Reports and Calculations 15
Summary 24
Reference List 25
Executive Summary
The Highway café will be a full service café located in Brighton Road in Glenleg, South Australia. The cafe features will have a complete menu that will be reasonably priced for all ‘comfort food’ primarily from American and French menus. The sections within the cafe will encompass a coffeehouse, magazine section, dessert bar and live performance area.
The Highway Cafe shall be an LLC managed by Thistle, Kostya, Lotz (60%), a professional accounting practice, and Amin Yak (20%) and Connie Yak (20%). Amin Yak is renowned in the hospitality industry and shall benefit Highway cafe with his expertise in the business. Connie Yak brings rich experience of managing finances in the hospitality industry. The company shall also utilise her for designing the interiors and arranging a good ambience for the cafe.
Highway cafe shall provide excellent food and beverages and relaxing ambience at the most competitive prices. The target customer initially would be residents and tourists flocking in and around the 5 kilometre radius of the cafe.
To set itself apart from rest of the cafe in and around Glenleg, Highway cafe will introduce the concept of American Alfresco Dining on the patio space for its customers. It shall honour international recipes and keep them as authentic as possible. Patio dining, relaxing environment and live entertainment should add together as a perfect recipe for relaxation to customers.
As a part of future product expansion plans, Highway cafe shall initially focus on its cafe products and dessert menu. Once it gains recognition for its novel preparations and business picks up, Highway Cafe plans to expand into proper lunch and dinner menus. Also, as a part of product expansion, Highway cafe plans to