Small Business and Secret Acres

What steps might Matthews and Avelino take to create demand for their books? How must a small business like Secret Acres balance supply with demand? In order for Matthews and Avelino to help create a demand for their books, one must get into the mindset that demand is driven by price; therefore they may want to decrease or try to keep the price of their books lower than that of their competitors in order to increase the demand of their books and/or services. In order to decrease or keep their prices competitively low, they must think about their supplies. In supplying, the more books that they print, the lower the price they can get. However, since Secret Acres is a small business with very limited ability, they can only create the demand with lowering price in a very limited scale. They can however, create a demand for their books in a new way, by connecting their books to certain types of Web sites such as Amazon.com or Ebay.com, in order to help increase the popularity and/or demand for their books, or to help influence customer preferences in order to create a new demand. A small and upcoming business like Secret Acres must carefully balance their supply with demand. The financial and selling ability of any small business is very limited as they are starting up. Any wrong decisions might be a deadly strike to it. Therefore, by Secret Acres balancing their supply with demand to proximally approach the equilibrium price is the key for this small business to be able to survive and be competitive in the market. How might Secret Acres make the most of an economy that is recovering slowly? What advantages and disadvantages might the firm have over a large publishing company? Small business such as Secret Acres with limited resources must often have to struggle to enter new competitive markets which also may include the possibility of dealing with international competition as well. However, I think that the advantages for a small business like Secret