Student ID : 1107008
Student Name: SOCHIPEM CHAMROY
Paper Number: ENVIRONMENT OF BUSINESS
Stream Number : 65
Assessment: 1- SBE Research Report and SBE proposal.
Professional Practice Lecturer: Tracey Futter
In submitting my assignment electronically I am declaring that: 1. This assessment has been written by me and is my own work. 2. The work has not previously been submitted 3. All researched information has been acknowledged and reference APA6 thed. 4. I have and will continue to maintain the confidentiality of any persons/organisations referred to in the document. 5. I permit this assessment to be copied for academic processes (eg. moderation). 6. I have retained an electronic copy of this assessment.
SBE REPORT
INTRODUCTION
Group ____ from stream 65 plans to create small business experience (SBE). Our SBE involves promoting and selling of Vodafone addon services to the target markets i.e the Universities students .The business will open in the AUT Market place .This report will focus on the external economic and competitive elements that are likely to affect the activities booth.
A: EXTERNAL ENVIRONMENTAL FACTORS
As Any other Organization, Vodafone is affected by external factors like Technological, Political, social, legal and economic.
A1: COMPETITION
Our Group will be facing a lot of competition from our Competitors fellow students and also in the Macro level .
As Add ons services can be availed from any shop in the shopping complex or the main market places and also the internet, Our Small Business Experience (SBE) will have to be more creative in advertising as we are facing a tough competition. The increase popularity of internet shopping which offers customers millions of products available online and delivering it to their doorsteps has led decrease