Small Business Enterprise
CITY OF LONDON COLLEGE
Cambridge Satchel Company
Small Business Enterprise
Table of Contents
Introduction
In this modern business world, competition makes the whole quality process straighter. Competition makes the competitor’s to feel about the quality products and services (Adcock D et al., (001). Cambridge Satchel Company is the organization which produces quality leather bags for every people of every level. The organization tries to keep the price low. Cambridge Satchel Company is a British Company which is now ruling over the market. This report is based on a case study on Cambridge Satchel Company. However, the report tries to present the strengths and weaknesses of this organization, develop comparative measures of performance, the way of overcoming the weaknesses, and develop new areas of business, the procedure of implementing the action plan and the management of the changed plan (Brassington, F. &Pettitt, S., 2003).
1.1 Produce a profile of a selected small business identifying its strengths and weaknesses
Profile of Cambridge Satchel Company
Cambridge Satchel Company is one of the successful business organizations in British. The organization is founded by Julie Deane and her mother in 2008. They have started the journey with the capital of £600. At the beginning of the business they spent £70 on leaflets for the advertisement about their organization. While starting the business, Julie Deane has made a commitment to herself that if she couldn’t make a success out of this business than she’ll try to get a job. And this commitment has made her successful in today’s competitive world. Julie Deane the founder of Cambridge Satchel Company beliefs in the line that a limited budget can make you more creative. The ‘Kitchen Table’ company was another success of Julie Deane. The company sells £30,000 worth of bags. This selling condition actually brings the organization in the front line
Cambridge Satchel Company
Small Business Enterprise
Table of Contents
Introduction
In this modern business world, competition makes the whole quality process straighter. Competition makes the competitor’s to feel about the quality products and services (Adcock D et al., (001). Cambridge Satchel Company is the organization which produces quality leather bags for every people of every level. The organization tries to keep the price low. Cambridge Satchel Company is a British Company which is now ruling over the market. This report is based on a case study on Cambridge Satchel Company. However, the report tries to present the strengths and weaknesses of this organization, develop comparative measures of performance, the way of overcoming the weaknesses, and develop new areas of business, the procedure of implementing the action plan and the management of the changed plan (Brassington, F. &Pettitt, S., 2003).
1.1 Produce a profile of a selected small business identifying its strengths and weaknesses
Profile of Cambridge Satchel Company
Cambridge Satchel Company is one of the successful business organizations in British. The organization is founded by Julie Deane and her mother in 2008. They have started the journey with the capital of £600. At the beginning of the business they spent £70 on leaflets for the advertisement about their organization. While starting the business, Julie Deane has made a commitment to herself that if she couldn’t make a success out of this business than she’ll try to get a job. And this commitment has made her successful in today’s competitive world. Julie Deane the founder of Cambridge Satchel Company beliefs in the line that a limited budget can make you more creative. The ‘Kitchen Table’ company was another success of Julie Deane. The company sells £30,000 worth of bags. This selling condition actually brings the organization in the front line
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