Survey of U.S. consumers
Sponsored by AVG Technologies
Independently conducted by Ponemon Institute LLC Publication Date: March 2011
Ponemon Institute© Research Report
Smartphone Security
Survey of U.S. Consumers
Ponemon Institute, March 2011
Part 1. Introduction Ponemon Institute is pleased to present the findings of the Smartphone Security Survey: A Study of U.S. Consumers sponsored by AVG Technologies. The goal of the research is to determine consumers’ perceptions about the potential privacy and security risks when using their smartphones. In addition, we wanted to learn if participants in our study care about these risks and if they take security precautions. We surveyed 734 consumers who are 18 years and older and own a smartphone. The risks that we address in our survey concern location tracking, transmission of confidential payment without the user’s knowledge or consent, diallerware (specialized malware unique to smartphones), spyware, viruses from insecure WiFi networks and others. What we learned is that most of the consumers in our study are using their smartphones without understanding that they are exposing their sensitive information to the risks listed above. We also believe the findings of this study signal a potential security risk for organizations because so many consumers surveyed use their smartphones for both business and personal use. With business confidential information stored on these smartphones, organizations should make sure employees and contractors take appropriate precautions to secure such sensitive information. We also recommend that security policies state these precautions and ensure they are enforced. Following are the most salient research highlights: Eighty-four percent use the same smartphone for both business and personal purposes. The cross over of business and personal usage means much more sensitive and confidential data is at risk and suggests that the smartphone is with them most