Preview

Smart Phone Market in India

Powerful Essays
Open Document
Open Document
3534 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Smart Phone Market in India
MARKETING MANAGEMENT
TOPIC
Smart Phones

Presented by:
Team # 1
Abhilash Mathew Thomas (121201)
Ankit Sinha (121202)
Anshita Shrivastava (121203)
Anshul Nandan Sinha (121204)
Arpen Vora (121205)
INTRODUCTION:
A smartphone is a mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a feature phone. The first smartphones mainly combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. Today 's models also serve to combine the functions of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units.
Modern smartphones typically also include high-resolution touchscreens, web browsers that can access and properly display standard web pages rather than just mobile-optimized sites, and high-speed data access via Wi-Fi and mobile broadband. The most common mobile operating systems (OS) used by modern smartphones include Google 's Android, Apple 's iOS, Nokia 'sSymbian, RIM 's BlackBerry OS, Samsung 's Bada, Microsoft 's Windows Phone, Hewlett-Packard 's webOS, and embedded Linux distributions such as Maemo and MeeGo. Such operating systems can be installed on many different phone models, and typically each device can receive multiple OS software updates over its lifetime.
The distinction between smartphones and feature phones can be vague and there is no official definition for what constitutes the difference between them. One of the most significant differences is that the advanced application programming interfaces (APIs) on smartphones for running third-party applications can allow those applications to have better integration with the phone 's OS and hardware than is typical with feature phones. In comparison, feature phones more commonly run on proprietary firmware, with third-party software support through platforms such as Java ME orBREW. An additional complication in distinguishing between smartphones and feature


References: 1. Introduction - http://en.wikipedia.org/wiki/Smartphone 2. WiMAX - http://en.wikipedia.org/wiki/WiMAX 3. AMOLED - http://en.wikipedia.org/wiki/AMOLED 4. SIRI - http://en.wikipedia.org/wiki/Siri_(software) 5. Software / Applications - http://en.wikipedia.org/wiki/Mobile_app 6. Future of Mobile Phones - http://www.pcworld.com/article/237610/smartphones_of_the_future_how_they_will_look_what_they_will_do.html 7. Global Market - http://articles.timesofindia.indiatimes.com/2012-07-28/telecom/32905834_1_galaxy-s3-samsung-and-apple-smartphones 8. Indian Markets - ISI Emerging markets
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Physical Networking Assignment: Different Types of Communication Devices
    • 821 Words
    • 4 Pages

    Physical Networking Assignment: Different Types of Communication Devices

    In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones.…

    • 821 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mobile Web Applications, CDMA, and GSM
    • 1524 Words
    • 4 Pages

    Mobile Web Applications, CDMA, and GSM

    Today 's modern smart phones use a variety of applications in order to better the end user 's experience and allow them to perform a variety of tasks. According to Lionbridge, “Mobile applications come in two distinct formats: native apps and web apps. Due to differences in their underlying technology, each approach has inherent advantages and drawbacks” (Lionbridge, N.D., p 2). A mobile web application is typically formatted for smart phones or tablets, is accessed thorough the phone 's web browser, is intended to be platform or device independent, and typically uses three core technologies: HTML, CSS, and JavaScript. A native mobile application is normally built for specific phones or operating systems, is normally downloaded from a web store and installed on a device, is normally written in Java or another programming language, and can utilize device-specific hardware and software. (Lionbridge, N.D.). No matter which of these types of applications is used, the goal is still to offer end users access to the different applications over a wide variety of platforms and even different phone or network types such as CDMA and GSM.…

    • 1524 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Developing Mobile Web Based Application
    • 1236 Words
    • 6 Pages

    Developing Mobile Web Based Application

    A mobile device is relatively small, handheld computing device that usually consists of a touch screen and/or miniature keyboard. Prime examples of these are the Apple iPhone or the Samsung Galaxy although there are many others that also fall into the category. Companies like Nokia, Blackberry and many more all create their own version of mobile device. All mobile devices have an Operating System (OS) and are capable of running applications or apps for short. Prime examples of these operating systems are Apples iOS or Google’s Android. Many of these devices are also equipped with Wi-Fi, Bluetooth and GPS that allow them to be connected to the Internet or other compatible devices. These devices can be used Companies such as Everything Everywhere (EE), o2, 3 and many more offer mobile data connections for these devices.…

    • 1236 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Similarities and Differences of Iphones and Android Phones”
    • 333 Words
    • 2 Pages

    Similarities and Differences of Iphones and Android Phones”

    An Android Phone is a smart phone built with an Android mobile operating system, with more advanced computing capability and connectivity than a feature phone. This phone also has the same features with an iPhone but not all because an Android phone only runs application compatible to its OS.…

    • 333 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Monopolistic Competition of Smartphones
    • 739 Words
    • 3 Pages

    Monopolistic Competition of Smartphones

    Microsoft was once a leader in smartphone operating systems. The introduction of the iPhone and the popularity of smartphones caused a decline in Microsoft’s Windows Mobile. Some of the top cell phone makers who used Windows Mobile, Microsoft’s operating system, are making phones that use Android, Google’s new operating system. Motorola has completely switched to Android, and Dell’s first cell phone, the mini 3, is using Android.…

    • 739 Words
    • 3 Pages
    Better Essays
    Read More
  • Best Essays

    Cell Phone Addiction
    • 3075 Words
    • 13 Pages

    Cell Phone Addiction

    As the technological revolution continues to spread and prosper, the more people become more dependent upon these technological devices. Ranging from 12 inch wide LCD laptop screens to 5 inch wide touch operated IPod screens, these devices are owned by all kinds of people. From the rich to the poor, the young to the old, American’s to New Zealanders. The most popular and considered to be the most convenient technology of them all is the handheld cell phone. Originally, cell phones were used strictly for making calls and texting. As of 2012, your average smartphone, not only makes text and calls, but can also update a status on Facebook in under 5 seconds, stream live music, surf the internet and even video chat with friends and family. Smartphones come with pre downloaded and downloadable software, known as APPS, or an application. These APPS can range from the simplest things, such as a calculator to a severe hurricane tracker. There are over 100,000 free apps, and 200,000 on the IPhone market place. There is literally an app for everything.…

    • 3075 Words
    • 13 Pages
    Best Essays
    Read More
  • Better Essays

    Strategic Analysis of Smartphone Industry
    • 1260 Words
    • 6 Pages

    Strategic Analysis of Smartphone Industry

    There are three main categories of mobile phones: simple phones (low-cost devices providing basic function of a phone and address book, feature phones (mid-priced phones with multimedia features such as camera or digital music), and smartphones (high-priced gadgets allowing most functions of a PC in your palm).…

    • 1260 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Iphone and Android Comparison
    • 788 Words
    • 4 Pages

    Iphone and Android Comparison

    Cell phones in this day in age are very popular and all carriers are booming with sales. When it comes down to the big sales, most major carriers advertise the latest and most up to date smartphones. What is a smartphone exactly? It is a device that can provide the user to interact through a network of social and personal applications; all with a touch of a button. Almost everyone owns a cell phone and the majority of us own either an iPhone or an Android smartphone. What are the differences between the two? Does one phone perform better than the other? Which operating system is more beneficial? And which phone has more value?…

    • 788 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Mobile Phone Industry in India
    • 783 Words
    • 4 Pages

    Mobile Phone Industry in India

    With a subscriber base of more than 680 million, the Mobile telecommunications industry in India is the second largest in the world and it was thrown open to private players in the 1990s. Competition has caused prices to drop and calls across India are one of the cheapest in the world. In September 2004, the number of mobile phone connections crossed the number of fixed-line connections and presently dwarfs the wire line segment by a ratio of around 20:1. The mobile subscriber base has grown by a factor of over a hundred and thirty, from 5 million subscribers in 2001 to over 680 million subscribers as of Sep 2010. Some of the major service providers are Vodafone, Airtel, and Idea etc.…

    • 783 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Mobile Operating Systems
    • 3744 Words
    • 15 Pages

    Mobile Operating Systems

    The purpose of this research paper is to provide a basic overview of what a mobile operating system is and the different options available to choose from. Many issues arise when determining which mobile OS is the best for each user, such as security issues, availability of apps, compatibility with other hardware, etc. These are all fundamental aspects to consider when choosing what mobile OS someone would want to invest in when choosing their smartphone of choice. The most popular mobile OS’s are developed specifically for smartphones, while other feature-rich phones use stripped down mobile version of an OS that doesn’t provide as many features and capabilities as more advanced mobile operating systems. These higher end mobile operating systems that we will be focusing on are iOS, Android, Windows Phone, Blackberry, and webOS. While there does exist a greater variety of mobile operating systems, the following operating systems are the main OS’s that exist in the United States and around the world. What is a mobile operating system? How do you know which mobile OS is the best one to fit the specific needs of a user or business? Those questions will hopefully be answered by analyzing the mobile OS industry and what each mobile OS has to offer in terms of features, capabilities, and the…

    • 3744 Words
    • 15 Pages
    Best Essays
    Read More
  • Powerful Essays

    Mobile Operating Systems-Feature Comparison
    • 2622 Words
    • 11 Pages

    Mobile Operating Systems-Feature Comparison

    Gone are the days when operating systems meant Windows or Linux or Mac. In the present days operating systems also mean Symbian, Android, Windows Phone, iOS or Blackberry OS.A mobile operating system is the operating system which controls the mobile device like how Windows or Linux controls a desktop or laptop. Smart phones, PDAs, tablets are few devices which run on Mobile operating system. People use smartphones for many purposes. The basic needs of mobile phones have changed over the years. Mobile phones are not only used for calling or texting which were the basic needs of mobile phone. They love to use the phone on the go to browse, connect with people on web, pay tickets for movies, Shopping, take pictures, watch live soccer and many more. So the mobile companies have responded the people in best possible ways. All said mobile phones have become an essential electronic device that helps us to navigate our day. [1][5]…

    • 2622 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Android Study Guide
    • 4101 Words
    • 17 Pages

    Android Study Guide

    Android is a Linux-based operating system designed primarily for touch screen mobile devices such as smart phones and tablet computers.…

    • 4101 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Mobile Operating Systems
    • 1279 Words
    • 6 Pages

    Mobile Operating Systems

    Just like a PC can run different operating systems (like Windows, Linux, BSD etc.) or different versions of the same operating system (like Windows XP, Windows Vista, Windows 7 etc.), most smartphones can also run different versions of the operating system they were made for and in exceptional cases, they might even be able to run operating systems they weren’t made for. They can be classified in the following manner.…

    • 1279 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Mobile Internet Market in India 2014 – Research Report
    • 411 Words
    • 2 Pages

    Mobile Internet Market in India 2014 – Research Report

    Netscribes latest market research report titled Mobile Internet Market in India 2014 highlights the dynamics of the domestic mobile Internet market. Mobile Internet services provide access to an abundance of circumstantially appropriate information available on the World Wide Web across a range of mobile devices covering multiple wireless networks. A variety of mobile devices such as smartphones, featurephones, tablets and broadband modems can take advantage of mobile data services for a host of purposes such as web surfing, emails, video and music streaming, file download and upload, and various mobile applications, among others. Due to the growing mobile devices usage and busy lifestyles of consumers, the need for Internet on-the-go has attained priority status.…

    • 411 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Android Operating System
    • 439 Words
    • 2 Pages

    Android Operating System

    Android was built from the ground-up to enable developers to create compelling mobile applications that take full advantage of all a handset has to offer. It was built to be truly open. For example, an application can call upon any of the phone's core functionality such as making calls, sending text messages, or using the camera, allowing developers to create richer and more cohesive experiences for users. Android is built on the open Linux Kernel. Furthermore, it utilizes a custom virtual machine that was designed to optimize memory and hardware resources in a mobile environment. Android is open source; it can be liberally extended to incorporate new cutting edge technologies as they emerge. The platform will continue to evolve as the developer community works together to build innovative mobile applications.…

    • 439 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics