Smartphone Brand
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SUBMITTED BY
AMIT KUMAR DASH
1. SMARTPHONES -: 3
Figure 1: Market Share Based On Operating System 6
2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7
Figure 2: Market share based on Brand(2012) 8
Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8
Figure 4: Mobile Phone Brand Share 2008-2011 9
Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9
3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10
4. 4Ps OF MARKETING :- 18
Figure 6: Sales based on Distribution Format 19
Figure 6: Graph of Sales based On Distribution Format 19
5. FUTURE PLANS & ANALYSIS :- 20
Figure 7 : INDIA v/S GLOBAL MARKET 21
6. REFERENCES :- 22
• http://sparkwiz.com/mobile/why-people-prefer-smart-phones-than-the-other-phones/ 22
• http://www.nextbigwhat.com/smartphone-market-statistics-for-india-297/ 22
• http://timesofindia.indiatimes.com/tech/itslideshow/5314571.cms 22
• http://www.nextbigwhat.com/top-android-apps-in-india-297/ 22
• http://www.nielsen.com/in/en/news-insights/press-room/2012/smartphone-incidence.html 22
• http://www.medianama.com/2012/12/223-india-has-137-million-internet-users-44-million-smartphone-subscribers-report/ 22
• http://www.indiainfoline.com/Markets/News/Every-third-Smartphone-user-in-India-uses-an-Android-based-handset-Survey/5568526425 22
• http://en.wikipedia.org/wiki/Smartphone 22
1. SMARTPHONES -:
1. INTRODUCTION-:
A smartphone, or smart phone, is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone.
It is a device that not just helps in making telephone calls, but also adds in features that, in the past, would have been found only on a personal digital assistant or a computer--such as the ability to send and receive e-mail and edit Office documents. Its supplemented with functionalities such as portable media players, low-end compact digital
[pic]
[pic]
SUBMITTED BY
AMIT KUMAR DASH
1. SMARTPHONES -: 3
Figure 1: Market Share Based On Operating System 6
2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7
Figure 2: Market share based on Brand(2012) 8
Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8
Figure 4: Mobile Phone Brand Share 2008-2011 9
Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9
3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10
4. 4Ps OF MARKETING :- 18
Figure 6: Sales based on Distribution Format 19
Figure 6: Graph of Sales based On Distribution Format 19
5. FUTURE PLANS & ANALYSIS :- 20
Figure 7 : INDIA v/S GLOBAL MARKET 21
6. REFERENCES :- 22
• http://sparkwiz.com/mobile/why-people-prefer-smart-phones-than-the-other-phones/ 22
• http://www.nextbigwhat.com/smartphone-market-statistics-for-india-297/ 22
• http://timesofindia.indiatimes.com/tech/itslideshow/5314571.cms 22
• http://www.nextbigwhat.com/top-android-apps-in-india-297/ 22
• http://www.nielsen.com/in/en/news-insights/press-room/2012/smartphone-incidence.html 22
• http://www.medianama.com/2012/12/223-india-has-137-million-internet-users-44-million-smartphone-subscribers-report/ 22
• http://www.indiainfoline.com/Markets/News/Every-third-Smartphone-user-in-India-uses-an-Android-based-handset-Survey/5568526425 22
• http://en.wikipedia.org/wiki/Smartphone 22
1. SMARTPHONES -:
1. INTRODUCTION-:
A smartphone, or smart phone, is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone.
It is a device that not just helps in making telephone calls, but also adds in features that, in the past, would have been found only on a personal digital assistant or a computer--such as the ability to send and receive e-mail and edit Office documents. Its supplemented with functionalities such as portable media players, low-end compact digital