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Smartphone Industry Analysis

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Smartphone Industry Analysis
Smartphone Industry Analysis
Team 5
University of North Alabama
MG 498-I01
Dr. Dennis Balch

Team 5:
Bradi Reader – Document Manager/Formatting and Editing
Bailey Claunch – Industry Overview
Kylie Corum – PESTEL Factors
Kyle Stephenson – Porter’s Five Forces
Matthew Vest – Sector/Strategic Groups
Brantley Claunch – Current Issues
Table of Contents
Industry Overview 4
Smartphone Industry Analysis 4
Key Players 4
Smartphone Market Size 4
Growth Patterns 4
Customers 4
Suppliers 5
Factors Affecting the Smartphone Industry 5
Reliability and Usability 5
Cost 5
Key Success Factors in the Smartphone Industry 5
Be Innovative 5
PESTEL Factors 6
Political factors 6
Economical 6
Social 6
Technological 6
Legal 6
Environmental 7
Porter’s Five Factor Analysis 7
Rivalry Intensity 7
Threat of New Entrants 7
Threat of Substitutes 7
Bargaining Power of the Buyer 7
Bargaining Power of the Supplier 8
Sector/Strategic Groups 8
Demographic 8
Income 8
Ethnicity 8
Psychographic 8
Strategic Groups 9
Current Issues 9
Security 9
Declining “Wow” Factor 9
Distraction 9
Cost 9
Works Cited 11

Industry Overview
Smartphone Industry Analysis
Key Players
Samsung
Apple
Hauwei
Lenovo
Xiaomi
Smartphone Market Size
United States Market Size
Global Market Size
Annual Mobile Sales
Growth Patterns
Year-to-Year Growth Patterns
Total Historic Sales/Shipments
Historic Sales/Shipments by Market
Total Future Sales/Shipments
Future Smartphone Sales/Shipments by Market
Customers
Based on incomes
Based on age
Based on race
Suppliers
Countries that supply smart phone components
Components of the smartphone that each country supplies
How much added value each component adds
Top supplier
Supplier struggles based on high demand
Factors Affecting the Smartphone Industry
Reliability and Usability
3G and 4G Features
Dropped Calls
Structural Reliability
Functionality
Cost
Apple iPhone
Samsung Galaxy
Huawei Ascend Mate 7
Lenovo Z2 Pro
Key Success Factors in the Smartphone Industry
Be Innovative
Design


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