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Smartphone Industry and Apples Iphone Analysis

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Smartphone Industry and Apples Iphone Analysis
BUS 890: Strategic Management

(Communication Equipment Industry) ------------------

Group #10: 2.Binh Thieu 3.Lan Phan 4.Minh Thu Luu 5.Tung Duong

What is the one item you never leave home without?

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces

Smart-phones allow users to:
    

Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

e-mail, internet store information, entertainment install programs, along with using a mobile phone in one device

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

 Market

size and growth rate  Number of rivals  Product Innovations  Learning/experience curve effects
Total Mobile Sales: - Mobile phone sales to exceed 1billion in 2009 - More than 200 million smartphones will be sold in 2008.
Source: http://www.palminfocenter.co

Competencies

Business Analysis Competitive Strategy Recommen dations

Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map

1. Consumers market 2. Corporate market

1. VoIP Skype… 2. PDA phone Palm… 3. Features phone Nokia, LG …

1. Carriers AT&T … 2. OS providers Linux, WM… 3. Hardware makers Intel …

Key Success Factors Company Analysis
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