Smartphone Studies
The Advancement of Selected Brands of Smartphones in the Philippines
Submitted by:
Trisha Marie S. Daza
Rachel A. Dela Cruz
Alfredo Ross G. Duran Jr.
Alyssa Chriseth C. Honrado
Mary Novelyn B. Ledesma
A research paper submitted to
Professor Ernesto P. Fajardo as a partial requirement in the course of Technical Writing
October 3, 2014
Far Eastern University-Makati
Makati City, Metro Manila
Approval Sheet
This term paper has been presentedby Rachel A. Dela Cruz, Mary Novelyn B. Ledesma, Alyssa Chriseth C. Honrado, Trisha Marie S. Daza and Alfredo Ross G. Duran Jr. This research paper entitled “The Advancement of Selected Brands of Smartphones in the Philippines” is a partial requirement of the course of Technical Writing has been examined and nereby recommended for approval and acceptance.
Ernesto P. Fajardo
Professor
Abstract
This study is an investigation of brand rivalry between two competing brands. The number of Smartphone users in Philippines is rising and is not expected to slow anytime soon. There are two major Smartphone brands have emerged as a competing brands: Samsung and Apple. When two strong companies emerged, brand rivalry can easily be recognize. As the year passes by, this two brands evolve in terms of design, specification, features and quality that can cause the rivalry between Samsung and Apple. The collusive activities of Apple and Samsung have increased the competition in the electronic industry.1 Because of their large market share, this control has led to increased difficulties for other companies to enter the market.2 Smartphone users are looking on a brand with a high value of quality and identity that would result in having a high brand preference among the buyers.
Table of Contents
Cover
Approval Sheet
Abstract
Chapter One Introduction Background of the Study Statement of the Problem Objective of the Study Significance of the Study Scope and
Submitted by:
Trisha Marie S. Daza
Rachel A. Dela Cruz
Alfredo Ross G. Duran Jr.
Alyssa Chriseth C. Honrado
Mary Novelyn B. Ledesma
A research paper submitted to
Professor Ernesto P. Fajardo as a partial requirement in the course of Technical Writing
October 3, 2014
Far Eastern University-Makati
Makati City, Metro Manila
Approval Sheet
This term paper has been presentedby Rachel A. Dela Cruz, Mary Novelyn B. Ledesma, Alyssa Chriseth C. Honrado, Trisha Marie S. Daza and Alfredo Ross G. Duran Jr. This research paper entitled “The Advancement of Selected Brands of Smartphones in the Philippines” is a partial requirement of the course of Technical Writing has been examined and nereby recommended for approval and acceptance.
Ernesto P. Fajardo
Professor
Abstract
This study is an investigation of brand rivalry between two competing brands. The number of Smartphone users in Philippines is rising and is not expected to slow anytime soon. There are two major Smartphone brands have emerged as a competing brands: Samsung and Apple. When two strong companies emerged, brand rivalry can easily be recognize. As the year passes by, this two brands evolve in terms of design, specification, features and quality that can cause the rivalry between Samsung and Apple. The collusive activities of Apple and Samsung have increased the competition in the electronic industry.1 Because of their large market share, this control has led to increased difficulties for other companies to enter the market.2 Smartphone users are looking on a brand with a high value of quality and identity that would result in having a high brand preference among the buyers.
Table of Contents
Cover
Approval Sheet
Abstract
Chapter One Introduction Background of the Study Statement of the Problem Objective of the Study Significance of the Study Scope and