Smartphones: Consumer Behavior

INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE
Executive Post Graduate Certificate in Marketing Management
(EPGCMM-06)

Term Paper:

Submitted by:
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Student Name
Anuj Gupta

Roll No.
EPGCMM-06-004

Organization
Enerpac Hydraulics

Designation
Territory Manager – West

Term Paper – Consumer Behavior on Smartphones
TABLE OF CONTENTS
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TOPIC
Abstract
The Term – ‘Smartphone’
Evolution Of Smartphones
Operating Systems
Smartphones - Indian Context
About The Project
Objectives Of The Study
Findings From The Study
Preferred Brand
Purchase Price
Most Preferred Apps
Most Preferred Attributes While Selecting Smartphones
Major Influencers On Buying Decision
Purchase Process
Dependency Towards Smartphones
Triggers For Change/Upgrade
Some Observations From Trade
Summary
Future State
Food For Thought
References

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LIST OF EXHIBITS
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EXHIBIT DESCRIPTION
Evolution of Mobile Phones
No. of smartphone users in India
Brand wise Share in Smartphone Market in India
Preferred brand of smartphones in India
Purchase Price of Smartphones
Most Preferred Apps
Preferred Attributes for selection of Smartphone
Factors Influencing Buying Decision

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Term Paper – Consumer Behavior on Smartphones
ABSTRACT
Today, we see a sharp increase in the total number of mobile phone users in the country. This is due to the recent advancements in mobile phone technology and introduction of a category called “Smart phones” in the market. In fact smart phone & its applications are the most popular keywords in mobile world. The purpose of this paper is to assess the current market of smart phones, analyze the current market trends and also understand the factors governing purchase of smart phones. The study would focus on