Can a Smartphone make a difference?
Kristin Bomber
May 31, 2010
Examiner: Henrik Ferdfelt
Acknowledgements
The thesis process is hard work but at the same time challenging and interesting. It could not have been completed without help and therefore I would like to extend thanks to the following:
Växjö/Linneaus University for allowing me to study here for a Bachelor degree during the 20092010 school year as an exchange student and for the opportunity to write this thesis in the Management program in the School of Business and Economics. Henrik Ferdfelt, my supervisor, for informing me about what is needed for each part of a good thesis when I had no idea and constructive feedback during seminars and meetings. My classmates for reading through my thesis and providing honest and helpful critiques. Kris, rs, Dad, Kirsten, Paul, Toni, Andrew, and Bill for allowing me to bother you on the phone so I could collect my empirical material. Heath for allowing me to interview you, for giving me the idea for this thesis, and of course for always, always, always having your BlackBerry on.
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Table of Contents
Acknowledgements ......................................................................................................................... ii Executive Summary ....................................................................................................................... iv Introduction ..................................................................................................................................... 1 Background ................................................................................................................................. 1 Smartphone.................................................................................................................................. 1 Problem Discussion
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