Preview

Smashing Magazine Case Summary

Powerful Essays
Open Document
Open Document
949 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Smashing Magazine Case Summary
1. (a) The privacy policy of Smashing Magazine mentions where they use the information of the users. But the Users mostly remained uninformed about any personal information that is being shared with the third party advertisers. Because the privacy policy document is usually too long to read by an average user.
Smashing Magazine respects users' privacy. Smashing Magazine keeps record information submitted by your browser, which is: browser type/version, operating system, referrer url, time stamp of the server requests. Your host name and IP address will be anonymised, though. They often use the information to share with:
• marketing and advertising and promotional
…show more content…
I have found that the website I chose to visit follows the rules of FTC privacy to some extent but not 100%. As far as the FTC behavioral targeting is concerned, It also implements the targeting criterion. Sometimes it tracks on the basis of your searches about your interest and some other times it suggest random ads.
I think that most of the users who are tracked by this FTC behavioral targeting, never know this reality that they are being tracked. And they never want to be.
Most people use internet just for their jobs, to make searches according to their own interest and would like to have a right to their privacy. Therefore, it is ethically wrong to track anyone without informing them or without anyone's permission.
(c) We are living in the world where everyone is freely share any personal information, pictures, private data on social sites (and according to own wish). I claim a right to privacy because it's the one of the basic rights because no one want to being tracked, followed and surveyed. There are so many rules and regulations for the privacy as the basic rights But unfortunately our legal systems are failed to provide this

You May Also Find These Documents Helpful

  • Satisfactory Essays

    has handled their data as a violation of privacy. It is extremely unethical to do so, but…

    • 539 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    This Privacy Policy provides the insight how we collect, use, (under certain conditions) disclose and manage your personal information we collect on our website www.evalley.pk and our android app. By visiting our website and using our android app, you agree with our policies and use of your personal information accordingly.…

    • 156 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    1984 current event

    • 270 Words
    • 2 Pages

    promoted it” (Guynn). However, privacy watchdogs say that this new feature is an example of…

    • 270 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    My rsume

    • 724 Words
    • 3 Pages

    Any personal information submitted on the Mypustak.com website is subject to our Privacy Policy, the terms of which are incorporated herein. Please review our Privacy Policy to understand our practices. Our privacy policy can be viewed by clicking on the "Privacy policy" link at the bottom of the pages of Mypustak.com website.…

    • 724 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Unit 4222 305

    • 3637 Words
    • 11 Pages

    Privacy – Privacy is a basic human need. We all need to do some things alone and to have time to ourselves to do as we please. Our need for privacy depends on our personality, interests and circumstances. We can respect peoples’ privacy by ensuring that their dignity is safeguarded, and by protecting them from situations that might cause them distress.…

    • 3637 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Particularly the data that could be collected and possibly be shared with third parties. Ted Koppel gives some examples of what different services can do; tracking the location of people or cars. And the habits people make like the products we buy. I think this article is good and makes strong validations toward people’s privacy.…

    • 631 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    HC uses as a marketing campaign (i.e. they listen to customers and will heavily restrict privacy becoming an industry leader (S)…

    • 1100 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Wang, P. and Petrison, L.A.(1993), “Direct marketing activities and personal privacy”. Journal of Direct Marketing. Vol.7 No.1, pp 7-19.…

    • 962 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The Fourth Amendment does not allow searches of personal items unless a warrant is used, but by tracking information on people it could help detect terrorism threats sooner. For example, President Obama claims that the data-collection programs “help prevent terrorism (Transcript: Obamas Remarks 4.3).” Even though people do not need a warrant to use these programs, people examine the phone numbers and length of calls, and by doing this it could ultimately protect the country from terrorism threats. Also, the U.S. Patriotism Act enables law enforcement agencies to search through “email and telephone communications, medical, financial, and library records (Legal Information Institute 1.1).” Furthermore, whenever the intelligence gathering community…

    • 188 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The concept of living in a surveillance society with no fear as long as individuals have nothing to hide sounds ideal; but even if people are not guilty of committing a crime, there are a number of reasons why loss of privacy should concern them. A significant concern is that the…

    • 1755 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Yahoo Case

    • 4016 Words
    • 22 Pages

    success stories, Yahoo! began in early 1994 as was seeking ways to continue the trend. Its…

    • 4016 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Many websites claim that anonymity is guaranteed to its members. This may be a good aspect to these websites, for people that are normally shy and are too…

    • 718 Words
    • 3 Pages
    Good Essays
  • Good Essays

    This month, on November 11, 2013, Google is set to make a major change to their Terms of Service that will allow the company to use the user name and profile pictures of its Google Plus account members in reviews, advertising, and “other commercial contexts.” This, coupled with Facebook’s recent announcement that they are removing a setting that previously allowed users to be undiscoverable through their Graph Search, raises the question…does privacy actually exist online?…

    • 680 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Advertising Regulations

    • 687 Words
    • 2 Pages

    In the article that I read it was talking about the federal trade commission and how they are enforcing the truth in advertising laws. The FTC is forcing everyone that advertises on the internet, radio, billboards, etc, they have to make sure that it is legitimate and truthful. They cannot advertise anything that is untrue or unfair that would involve ripping consumers off of their hard earned money. Advertising plays an essential and big part in all market economies. It stimulates growth and innovation, encourages competition and increases consumer choice. It is a swift and efficient means of making consumers aware of product innovations and keeping them informed of the range, nature and quality of the products available to them. Advertising is an important element in maintaining or increasing market share and vital to the introduction of a new product or the improvement of an existing one. For example, a product campaign can now use data on website browsing behavior to identify the subset of consumers who are likely to respond to an ad. This large-scale collection of data has also heightened consumers’ concerns about their privacy. As a result, governments around the world are considering new privacy regulations designed to restrict the collection and use of customer data by firms. Nowadays, advertising is a very big business. Very often, it is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers. Most consumers are looking to find products at a cheaper price. If you don't know where to look, that means doing your research to see where to go. Watching television, reading billboards, listening to the radio or even walking inside stores to compare prices. However, when shopping online the one time you make a purchase, you forever get emails wanting you to try this or buy this. On an article I read they had something called…

    • 687 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Research Report

    • 676 Words
    • 3 Pages

    In recent years, with the high development of information technology, human can know everything easily whatever they want. Many people who like reading the stories about celebrities, especially the number of students are increasing. However, some people may feel this invasion of privacy, and others have reservations about these.…

    • 676 Words
    • 3 Pages
    Satisfactory Essays