Since the tobacco industry is quite a large one and it affects almost everybody that resides in the United States of America, the rules and regulations for the tobacco industry to follow have to be very carefully and implemented. It is the aim of many organizations, such as the American Lung Association (ALA) to minimize the consumption of cigarettes all over the United States. Smoking, and smoking related inflictions, is responsible for over four hundred thousand deaths in America each year. In addition to these priceless losses of lives, smoking costs “the United States approximately $97.2 billion each year in health-care costs and lost productivity. It is directly responsible for 87 percent of lung cancer cases and causes most cases of emphysema and chronic bronchitis.” (ALA) So in effect, the ALA has some proposed rules and guidelines through which it manipulates the advertisement as well as the
Since the tobacco industry is quite a large one and it affects almost everybody that resides in the United States of America, the rules and regulations for the tobacco industry to follow have to be very carefully and implemented. It is the aim of many organizations, such as the American Lung Association (ALA) to minimize the consumption of cigarettes all over the United States. Smoking, and smoking related inflictions, is responsible for over four hundred thousand deaths in America each year. In addition to these priceless losses of lives, smoking costs “the United States approximately $97.2 billion each year in health-care costs and lost productivity. It is directly responsible for 87 percent of lung cancer cases and causes most cases of emphysema and chronic bronchitis.” (ALA) So in effect, the ALA has some proposed rules and guidelines through which it manipulates the advertisement as well as the