Smoky the bear was created to educate the public on the dangers of forest fires and what the public could do to prevent them.
He is seen holding a shovel and pointing as if he was pointing at you. He is wearing blue jeans with a brown belt. Behind him is all white background and the bottom of the page it reads ONLY YOU
In 1944 during World War II this ad was made to publicize the need for protecting natural resources (wood) in hopes to help stop the human caused fires in the U.S.
The first ad of smoky was made by Albert Staehle and was followed by many other smoky the bear artists.
The most prominent amount the artist was Rudolph Wendelin. His smoky paintings spanned from 1949-1973