Sms Market
A Study on SMS as a Marketing Communication Tool –
Problems and Opportunities from the Marketer’s Perspective
[pic]
Research conducted by:
Kv Saurabh Kamalakaran
Roll No: 107
Third Year BBA (Marketing Management Specialisation)
Project Guide- Mrs. Neha Tiwari
Submitted to- The BBA Programme, Faculty of Commerce,
Maharaja Sayajirao University,
Vadodara.
Certificate
This is to certify that Kv Saurabh Kamalakaran, a student of the BBA Programme, Maharaja Sayajirao University (Faculty of Commerce) has undertaken a research project for the partial fulfillment of his Third Year BBA in Marketing Management.
I certify that he has undertaken Research Project on “SMS as a Marketing Communication Tool – Problems and Opportunities from the Marketer’s Perspective”
I have found him to be dedicated towards the research and has prepared an informative and knowledgeable study paper under my supervision.
I wish him a bright and prosperous future ahead.
______________________
(Mrs. Neha Tiwari)
Lecturer
Faculty of Commerce
Maharaja Sayajirao University of Baroda
Declaration
I hereby declare that the work presented in the project entitled ““SMS as a Marketing Communication Tool – Problems and Opportunities from the Marketer’s Perspective” submitted towards the completion of the Sixth (6th) Semester, (Marketing Specialisation) of Third Year, Bachelor of Business Administration, M.S University of Baroda, is an authentic record of my original work carried out under the guidance of Mrs. Neha Tiwari.
----------------------
(Saurabh Kv)
2nd May 2011
Acknowledgement
Since the commencement of my project research, I have encountered many people who have helped and guided me all the way. These people deserve a special mention and my project report will be incomplete without acknowledging them.
Mrs. Neha Tiwari was the key source of guidance without which I would not have been able to relate my
Problems and Opportunities from the Marketer’s Perspective
[pic]
Research conducted by:
Kv Saurabh Kamalakaran
Roll No: 107
Third Year BBA (Marketing Management Specialisation)
Project Guide- Mrs. Neha Tiwari
Submitted to- The BBA Programme, Faculty of Commerce,
Maharaja Sayajirao University,
Vadodara.
Certificate
This is to certify that Kv Saurabh Kamalakaran, a student of the BBA Programme, Maharaja Sayajirao University (Faculty of Commerce) has undertaken a research project for the partial fulfillment of his Third Year BBA in Marketing Management.
I certify that he has undertaken Research Project on “SMS as a Marketing Communication Tool – Problems and Opportunities from the Marketer’s Perspective”
I have found him to be dedicated towards the research and has prepared an informative and knowledgeable study paper under my supervision.
I wish him a bright and prosperous future ahead.
______________________
(Mrs. Neha Tiwari)
Lecturer
Faculty of Commerce
Maharaja Sayajirao University of Baroda
Declaration
I hereby declare that the work presented in the project entitled ““SMS as a Marketing Communication Tool – Problems and Opportunities from the Marketer’s Perspective” submitted towards the completion of the Sixth (6th) Semester, (Marketing Specialisation) of Third Year, Bachelor of Business Administration, M.S University of Baroda, is an authentic record of my original work carried out under the guidance of Mrs. Neha Tiwari.
----------------------
(Saurabh Kv)
2nd May 2011
Acknowledgement
Since the commencement of my project research, I have encountered many people who have helped and guided me all the way. These people deserve a special mention and my project report will be incomplete without acknowledging them.
Mrs. Neha Tiwari was the key source of guidance without which I would not have been able to relate my