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Smu Assignment
Master of Business Administration- MBA Semester 3
MB0050 – Research Methodology - 4 Credits
(Book ID: B1700)
Q1. Explain the process of problem identification with an example
Answer
Problem Identification - A Process
Have you ever deployed your best team to resolve a problem and have the team execute flawlessly, only to find that the problem that was solved did not address the customer’s real need? This common scenario is often the source of widespread customer dissatisfaction and is all too prevalent in today’s nonprofit business environment where valuable resources are needlessly and inadvertently wasted because problems are not accurately identified.
Given the fast pace of change in today’s market and the high volume of information that inundate leaders on a daily basis, it is essential to have an approach for identifying key organizational issues. Problems often arise at the senior leadership level and those leaders need to suppress their natural inclination to immediately solve the problem. The tendency to react (Ready, fire, aim) often leads to less creative solutions that may not meet the real need. It is critical that a structured, deliberate approach be taken to solve complex problems in order to arrive at a solution that will allow effective collaboration among all the key knowledge experts, so that they can generate useful ideas and achieve the desired result.
A Structured Approach to Problem Solving: Creative Problem Solving Buffalo™
Accurately framing the problem is the most important step of the Creative Problem Solving –Buffalo (“CPSB”) process. It is imperative to understand the problem and what makes the CPSB process effective is that it provides a structure, language, and tools for targeting opportunities. The problem identification framework under the CPSB model begins with the ‘Task Appraisal Process.” The Task Appraisal Process has four elements: * People – Are the right people working on the tasks; do they have the authority and

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