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sn miguel case analyid

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sn miguel case analyid
I. INTRODUCTION:

A. SAN MIGUEL CORPORATION

Was founded on September 29, 1890.
By DON ENRIQUE MARIA BARRETTON dE Y Caza. owner of the brewey La Fabrica de Cerveza de San Miguel.
Was authorize to brew beer in the Philippines under a royal grant establishment located at No.6 Calzada de Malacanang Manila`s San Miguel District.
Inaugurate on October 4, 1890.

OUTSTANDING QUALITIES AND SUCCESSES

SMG stand as one of the richest and most profitable companies in the Philippines
Country's most recognized corporate brand.
Having 30000 employees in 90 major facilities in the Philippines and overseas. CHINA, Southeast Asia, Australia.
SMC is the countries largest food,beverages, and packaging company.
Affiliates Brands Includes: Magnolia, Anchor, Coca-cola, Ginebra San Miguel, Purefoods and Monterey.

COMPANY FAILURE:

The company was tottering under a P47.1 billion on debt, high fixed cost and weighted down by large-scale expansion projects in China. Its three breweries in the said country were operating way below capacity. To get much needed cash infusion, Cojuangco sold off SMC's 45 percent stake to Nestle Philippines.

PRODUCTS:

Produces close to 300 products includes:
B-meg
Wilkins
Viva
Coca-cola
Eight O'clock
SMC 3 CORE OF BUSINESS
Beverages- "beer, hard liquor, soft drinks, bottled water and fruit juices.
Food &Agri business-"chicken, feeds, pork and beef"
Process meats, dairy, oils & fats.
Packaging- " glass, metal, plastic paper products, flexible pouches & laminates.

B. Strategic Posture:

MISSION:
San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host communities and various stakeholders by harnessing corporate social responsibility among the various. San Miguel business is pursuing mutually beneficial programs that lead to self-reliance and responsibility.

VISSION:
Fundamental and Historical Philosophy-Profit with Honor.

STRATEGIES:
San Miguel Corporation corporate strategy is to aimed

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