Snacking Habits of Indian Youth Female
Snacking Habits of Indian Youth Females
2012
Indian Institute of Management, Lucknow
Declaration
We hereby declare that this work entitled, “Snacking Habits of Indian Youth Females” is our work carried under the guidance of our faculty guide, Prof. Devashish Das Gupta at IIM Lucknow.
This research has never before been submitted for any award or degree of either this university or any other by any person. Further, we declare that the entire project has been done by us without resorting to any unfair means. The project has been done through relevant sources of information and whatever is stated therein has been stated by us.
Acknowledgement
We hereby extend our deepest gratitude to our research guide, Prof. Devashish Das Gupta. He has been instrumental in the timely completion of this project. He has been kind enough to go beyond the capacity of just a guide, and has taught us valuable teachings through the course of this project, and given us the opportunity to test theoretical skills.
We are also thankful to all those persons and organizations that were kind enough to spare their time to answer our queries, fill out surveys and help out with our research. We extend a special thank you to our family and well-wishers for all the support extended by them.
Abstract
The purpose of the project is to determine the snacking habits of the Indian female youth in the contemporary context. The project aims to understand the types of food to be qualified as snacks, time of snacking and frequency of snacking to define the snacking habits of the India youth female. A comprehensive research of 105 Indian youth females was carried out to learn the choices of snacks preferred by them, and their opinion of snacking with respect to quality of food, time crunch or price priority. After the data gathering various analyses like cross tab analysis, correlation analysis are carried out to depict their snacking pattern. Such an analysis gave an insight
2012
Indian Institute of Management, Lucknow
Declaration
We hereby declare that this work entitled, “Snacking Habits of Indian Youth Females” is our work carried under the guidance of our faculty guide, Prof. Devashish Das Gupta at IIM Lucknow.
This research has never before been submitted for any award or degree of either this university or any other by any person. Further, we declare that the entire project has been done by us without resorting to any unfair means. The project has been done through relevant sources of information and whatever is stated therein has been stated by us.
Acknowledgement
We hereby extend our deepest gratitude to our research guide, Prof. Devashish Das Gupta. He has been instrumental in the timely completion of this project. He has been kind enough to go beyond the capacity of just a guide, and has taught us valuable teachings through the course of this project, and given us the opportunity to test theoretical skills.
We are also thankful to all those persons and organizations that were kind enough to spare their time to answer our queries, fill out surveys and help out with our research. We extend a special thank you to our family and well-wishers for all the support extended by them.
Abstract
The purpose of the project is to determine the snacking habits of the Indian female youth in the contemporary context. The project aims to understand the types of food to be qualified as snacks, time of snacking and frequency of snacking to define the snacking habits of the India youth female. A comprehensive research of 105 Indian youth females was carried out to learn the choices of snacks preferred by them, and their opinion of snacking with respect to quality of food, time crunch or price priority. After the data gathering various analyses like cross tab analysis, correlation analysis are carried out to depict their snacking pattern. Such an analysis gave an insight
Bibliography: 5. The 3rd annual Snacking Study for Knorr , AC Nielsen (2011) 6