There are about eight billion video views on Snapchat every day. Clearly, if you want to reach millennials this is where your brand needs to be. It is becoming one of the hottest social media platforms.
60% of U.S. citizens aged 13-34 are using Snapchat making it one of the best apps for reaching the young demographic. Snapchat is becoming vital part of global marketing strategies.
With it's features one can make voice calls, send audio messages and send video messages. Through its multi-functional …show more content…
If you are running a business that targets products and services to the audience, you are likely to have most success here. The main advantage is its one-on-one interactions with the younger audience here.
In case if you are looking to boost your business, you could offer promo codes or discounts to the fans who watch your entire Snapchat story. GrubHub succeeds in Snapchat community engagement with a variety of promotions, exclusive deals and contests.
77% of college students use Snapchat daily and 58% would likely to purchase a product if they interacted with the brand on Snapchat.
Snapchat's popularity among users under the age of 30 makes it a social media platform whose marketing benefits should be considered by brand marketers. Even the emerging and established brands can benefit through this medium especially if they want to attract larger audience and the next generations that will follow.
What do you think about Snapchat? Are you using it as a social media strategy to boost your business?
Read more: Snapchat Is it The Next Big Thing For Your Business? http://www.sooperarticles.com/internet-articles/social-media-marketing-articles/snapchat-next-big-thing-your-business-1519066.html#ixzz4gkDfTw4h
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