Soap in Philippines
INDUSTRY PROFILE
Soap in Philippines
Reference Code: 0115-0208 Publication Date: April 2011
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Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia
t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com
Philippines - Soap
© Datamonitor. This profile is a licensed product and is not to be photocopied
0115 - 0208 - 2010 Page 1
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market value
The Philippine soap market grew by 3.7% in 2010 to reach a value of $132.2 million.
Market value forecast
In 2015, the Philippine soap market is forecast to have a value of $156.8 million, an increase of 18.6% since 2010.
Market volume
The Philippine soap market grew by 2.4% in 2010 to reach a volume of 93.7 million units.
Market volume forecast
In 2015, the Philippine soap market is forecast to have a volume of 103.9 million units, an increase of 10.9% since 2010.
Market segmentation I
Bar soap is the largest segment of the soap market in Philippines, accounting for 89.6% of the market's total value.
Market segmentation II
Philippines accounts for 2.3% of the Asia-Pacific soap market value.
Market share
Procter & Gamble Company, The is the leading player in the Philippine soap market, generating a 64.4% share of the market's value.
Market rivalry
The Philippines soap market is highly concentrated with top three players accounting for 82.2% of the total market value.
Philippines - Soap
© Datamonitor. This profile is a licensed product and is not to be photocopied
0115 - 0208 - 2010 Page 2
CONTENTS
TABLE OF CONTENTS
Soap in Philippines
Reference Code: 0115-0208 Publication Date: April 2011
www.datamonitor.com
Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia
t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com
Philippines - Soap
© Datamonitor. This profile is a licensed product and is not to be photocopied
0115 - 0208 - 2010 Page 1
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market value
The Philippine soap market grew by 3.7% in 2010 to reach a value of $132.2 million.
Market value forecast
In 2015, the Philippine soap market is forecast to have a value of $156.8 million, an increase of 18.6% since 2010.
Market volume
The Philippine soap market grew by 2.4% in 2010 to reach a volume of 93.7 million units.
Market volume forecast
In 2015, the Philippine soap market is forecast to have a volume of 103.9 million units, an increase of 10.9% since 2010.
Market segmentation I
Bar soap is the largest segment of the soap market in Philippines, accounting for 89.6% of the market's total value.
Market segmentation II
Philippines accounts for 2.3% of the Asia-Pacific soap market value.
Market share
Procter & Gamble Company, The is the leading player in the Philippine soap market, generating a 64.4% share of the market's value.
Market rivalry
The Philippines soap market is highly concentrated with top three players accounting for 82.2% of the total market value.
Philippines - Soap
© Datamonitor. This profile is a licensed product and is not to be photocopied
0115 - 0208 - 2010 Page 2
CONTENTS
TABLE OF CONTENTS