The emergence of revenue-generating activities for non-profits has created a new operating model where business principles, market characteristics and values (competition, diversification, entrepreneurship, innovation, and a focus on the bottom line) co-exist and work with traditional public sector values like responsiveness to community and serving the public interest. Essential to the success of a social enterprise is an effective business model.
A business model includes two key elements:
1. an operating strategy that includes internal organizational structure and external partnerships that are crucial for creating the organization’s intended impact; and,
2. a resource strategy that defines where and on what terms the organization will acquire the resources (financial and human) it needs to do its work.
The business model for a social enterprise is the channel that the social entrepreneur converts inputs into outcomes; the generation of both social value (measurable impact) and economic value (revenue).
A social enterprise can be integrated with the non-profit organization in one of several ways:
Embedded:
• The enterprise and the social program are one and the same
• The business is created to serve clients (central to the mission)
Integrated:
• The business activities overlap with the social programs
• The business is created as a funding mechanism and to expand/enhance the mission of the organization
External:
• Social and business activities are separate and may or may not be related to the mission of the organization
• The business is created