Social Class Consumers
Social class is more to different stratification between group or individuals in society or culture. All individuals or groups have a social class, but not all groups and individuals can get the same category. The factors of how an individual can obtain his or her social status are Social, Culture, Gender, Descent, Wealth, Work. Marketing is not just selling a product or just serving what costumers want or need. In marketing we must know who we want to go then we must have a market segmentation one of which we must have the product segment between social class. But in the social class there are cultural factors that can be individuals in different view in their environment. Yes cultural factors can also be one of the factors of consumer behavior
…show more content…
And consumers avoid their products because they feel they are product for a “lower class” that can make their self-image damaged in their environment. Upper social class will be different from middle or lower class. As well as the behavior of each member can be distinguished so that we know from among the social class where someone comes from. From the description above is a form of market segmentation due to social class Is so important in marketing for marketers and producers to determine which consumers will be addressed from products that have been created, what for social class or middle or bottom. Indeed here is very cause social gap seen so there is injustice and distance between consumers. But it is all part of the marketing strategy. In the case of luxury lifestyle, luxury goods ha a significant effect on life style of people it has also proved by research that yes to make lifestyle better is necessary to use that things that make you look different from others. (Uzma Naz* and Samreen Lohdi, 2016) so the people are strongly agree that luxury products has an effect on lifestyle. It’s not easily affordable for everyone but now era has changed and luxury product is now own by many class of people because due to fast running competition among every individual everyone now want to raise their self-high and make their self-superior and be different from every
And consumers avoid their products because they feel they are product for a “lower class” that can make their self-image damaged in their environment. Upper social class will be different from middle or lower class. As well as the behavior of each member can be distinguished so that we know from among the social class where someone comes from. From the description above is a form of market segmentation due to social class Is so important in marketing for marketers and producers to determine which consumers will be addressed from products that have been created, what for social class or middle or bottom. Indeed here is very cause social gap seen so there is injustice and distance between consumers. But it is all part of the marketing strategy. In the case of luxury lifestyle, luxury goods ha a significant effect on life style of people it has also proved by research that yes to make lifestyle better is necessary to use that things that make you look different from others. (Uzma Naz* and Samreen Lohdi, 2016) so the people are strongly agree that luxury products has an effect on lifestyle. It’s not easily affordable for everyone but now era has changed and luxury product is now own by many class of people because due to fast running competition among every individual everyone now want to raise their self-high and make their self-superior and be different from every