Social Impact of Vodafone

mobiles for social impact india 2012

mobiles for social impact india 2012

mobiles for social impact india 2012

Concept & Editors: Osama Manzar & Laura Turkington
Design and Layout: Cathy Chen
Text: Cathy Chen & Chitra Chauhan
Copy Editing: Pratap Pandey
Copyright 2012 Vodafone Foundation & Digital Empowerment Foundation
All Rights Reserved
Except for use in a review, the reproduction or utilization of this work or part of it in any form or by electronics, or other means now known or hereafter invented, including xerography, photocopying, and recording, and in any information storage, transmission or retrieval system, including CD ROM, online or via the Internet, is forbidden without the written permission of the publishers.
Vodafone Foundation
DLF Centre, 7th Floor
Parliament Street
New Delhi - 110 001, India

Digital Empowerment Foundation
New Delhi - 110 016, India
TeleFax: [phone]

http://vodafone-foundation.in

http://mbillionth.in/mobilesforgood/

Published by Digital Empowerment Foundation in Association with Vodafone Foundation

10:08 AM

Table of Content

Read

6

Flip

8

Finalists
7

Statistics

11

Your Companion for Life by Osama Manzar

business, enterprise & nancial inclusion
12
14
18

38

health eCompliance Mera Swasthya - Meri Awaaz

22

Vibration Series of Mobile Apps for the Deaf - Blind

26

mFoods - Mobile Application for
Anganwadis

Banking and Livelihood Promotion
Services - Now in Your “Mobile”

40

PaniSMS/NaukriSMS/VelaiSMS/
KesasaSMS

44

Livelihoods 360

48

governance

52

30

Jharkhand Mobile Radio

54

34

Tracking Livelihood Entitlements of
RUral Communities Using
Mobile Phone Based MIS in Orissa:

58

Locating and Rating of Public
Restrooms in Indian Cities

62

70

education

SMS Campaign Enabled by Election
72
76

“Mahila Shakti” - Mobile as an Education tool for Women Empowerment

66

Urban Ward Project

Other Nominees

80

obile s ocial ene t having access to a mobile phone than clean water or the electrical grid. Furthermore, it is estimated that by 2012, 1.7 billion people will have a mobile phones but no bank account. Understandably, the potential of this device is huge. Mobility solutions can increase
Vodafone ‘Mobile for Good’ awards serves to celebrate just that by highlighting and honouring the efforts of many leading NGOs which have used technology to create new opportunities and experiences for mobile users across India. Many of these new
For the winning NGOs, funding is provided to enhance their efforts, accelerate scale and create new capabilities.
As a member of the jury, I was part of a privileged team tasked with evaluating these best in practice examples of mobile innovation led by the charity sector. All shortlisted entries serve to demonstrate how mobile technology is enhancing the delivery of existing services and / or improving the outreach of these critical organisations
Along with the Digital Empowerment Foundation, we, at Vodafone recognise the vital role mobile plays in development worldwide. We are committed to empowering people in emerging markets to create new opportunities and improve livelihoods. One example of the power of mobile to further economic and social progress on a wide scale is M-PESA, a mobile payment service, with 30 million users and available in 7 countries. MTanzania, medical patients use it to pay for treatment and travel and in Kenya; farmers use the serve to obtain micro-insurance. In the words of Jeffrey Sachs, Professor of Economics, Columbia University, - “The mobile phone is the single most transformative technology for development’.
Understandably, this is not without challenge as we look to identify those services which are affordable, sustaindirection in achieving that goal.

6

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Your Companion for Life
What is a mobile? It is a phone; a camera, a paper weight, a music console, an internet, an email, a TV, a radio, a telegram, a jewelry, a calendar, a watch, an alarm clock, a task list, an audio and video player, a torch, a remote control, a sensor, a GPS tool, a map, a shop, a bank, a computer, a library, a book, a reader, a scanner, an album, a gaming console, a teacher, a writer, a database, a calculator, a learning tool, a guide, a tracker, a reporter, a tory, a phone book, a video conferencing tool, a website, a chatter box, a key, a locker, a diary, a logger, a community, a facebook, a google, a researcher, a complain box, a mesfriend, an addiction, a playground, a pastime, a surveyor, a health reporter, a bio meter, a
There are hundreds and thousands of Apps, services and contents on mobile that are targeted to those mobile users are who use so-called smart phone or smart connected phones with high feature enablement like that ones at the mobile contents and services, which would be targeting the mobile users at the bottom of the economic pyramid, there is almost no standardized relevant mass scale mobile service. we are surprised to know that there is serious efforts going-on in making communities empowered through innovative use of mobile across diverse situations and geographies.
The biggest learning for Digital Empowerment Foundation is how rich our NGO sector is in terms of applying outof-box thinking through innovative use of mobile. And this came through executing the Vodafone Mobiles for Good initiative under the mBillionth Award to identify the mobile enabled social initiatives by the NGOs and award them

The 15 are inspirational and give clear message of how it is not the technology that matters, but how you use them would matter.
I feel it is a learning asset for all of us to dive in deep among all the 200 plus nominations that we have between last year and this year who provide ideas for government and private sector as what services and application would work if the 70 percent of India’s rural population is to be targeted.
In the meanwhile, we would urge all of you to please do not forget to share if you know any such initiative, which is trying to use mobile, and telecom innovations to address a social issue.

STAT
ENTRIES 2012 non-eligib 35 non-eligible

t d 14 educat
14 education alists 2 nalists

16 governance nalists health
21 health t nalist
6 nalists

business
13 business s nalis
3 nalists
8

total entries 99

ISTICS

ELIGIBL
ELIGIBLE
NOMINA
NOMINATIONS
BY STATE

Uttaranchal

Punjab

Delhi
Rajasthan
Assam

Uttar Pradesh

Bihar

Gujarat
Madhya Pradesh
Chhattisgarh

Orissa
Maharashtra

Goa

Andhra Pradesh

States 19 nominees 64
15
health business, enterprise &

Karnataka

Pondicherry governance Kerala

Tamil Nadu education 9

STATISTICS
FINALISTS
BY STATE
Delhi
Rajasthan
Uttar Pradesh
Bihar

Orissa

Andhra Pradesh
Karnataka

health 6 business 3 governance 4 education 2 health business, enterprise & governance Tamil Nadu
10

education

health eCompliance New Delhi
Mera Swasthya - Meri Awaaz
(My Health - My Voice)
Uttar Pradesh
Vibration Series of Mobile Apps for the Deaf - Blind
New Delhi mFoods: Mobile Application for Anganwadis
Andhra Pradesh
Use of Mobile Phones by ASHAs to Promote Health Care
Rajasthan
RTBI’s mHealth Initiatives:
Tamil Nadu

11

governance
Jharkhand Mobile Radio
New Delhi
Tracking Livelihood Entitlements of Rural
Communities Using Mobile Phone Based
MIS in Orissa:
Uttar Pradesh
Locating and Rating of Public Restrooms in Indian Cities
New Delhi
SMS Campaign Enabled by Election Watch
Software (EWS)
Andhra Pradesh

education business, enterprise
& nancial inclusion
Banking and Livelihood Promotion Services Now in Your “Mobile”
Bihar
PaniSMS/NaukriSMS/VelaiSMS/KesasaSMS
Andhra Pradesh
Livelihoods 360
Andhra Pradesh

Urban Ward Project
New Delhi
“Mahila Shakti” - Mobile as an
Education Tool for Women
Empowerment
Uttar Pradesh

nalists

health

Examples would include innovations which demonstrate best practice in healthcare which improve family life and wellbeing. This may include childcare and issues relating to family such as supporting women, the the power of mobile to create positive impact.

12

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eCompliance
Vibration Series of Mobile Apps for the Deaf - Blind mFoods: Mobile Application for Anganwadis

eCompliance produced by
Five source photos fo eCompliance are acquired from http://www.opasha.org/ media-center/photo-gallery/a-glimpse-of-opasha-in-action/ 15

www.opasha.org
LOCATION
New Delhi
YEAR OF PRODUCTION
2009
LANGUAGES
English

CONTACT
Sandeep Ahuja emails: [e-mail] [e-mail] Mobile/Phone:
9310298004

overview
Funding requirements will be 16 times higher than the current amount. One of the main issues concerning treatments is to prevent multi-drug resistance in tuberculosis patients

coordinating SMS-based technology for collecting records into their digitized system. As prevent the faking of patient’s intake of the medicine.

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Formerly named eDots, the eCompliance system was developed in partnership with Microsoft reader and a USB modem for SMS. The simplicity of the structure of the system allows others to easily replicate and replace any damaged parts. Each health center has access to such a system patience’s scheduled dosage and eCompliance terminal can send out SMS messages to a central database that collects reports for further analysis. If a patient fails to appear for a scheduled treatment, an eCompliance terminal will inform the responsible counselor via text messages. S/he has
48 hours to follow up with the patient and provide counseling to those individuals regarding the

approach

outcome terminals operating in 26 centers in South Delhi and Jaipur, resulting in a reduction of 1.5 percent in the number of missed doses. The success of the system allows for further replication of the device to help other NGOs, public health departments and government bodies.

Mera Swasthya - Meri Awaaz
(My Health - My Voice) produced by Sahayog Society for Participatory
Rural Development

19

www.sahayogindia.org
LOCATION
Uttar Pradesh
YEAR OF PRODUCTION
2010
LANGUAGES
English,
Bhojpuri

CONTACT
Ms. Jashodhara Dasgupta email [e-mail] mobile/phone [phone]
0522 2310747

overview women by returning them their right to a free governmental health facility. Government of
India over the years has attempted to reduce maternal mortality by providing free maternal charge women with ‘informal fees’ for products and services that are deemed to be free. In mobile telephones for these women to report issues of these informal fees, after which the report is then publicized onto a website. The system provides women with a more accessible facility and improves their right to the free governmental health service.

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Instead of using SMS, email and tweets, all of which requires basic literacy, this open language, which allows accessibility and ease of use for expectant mothers. It is used in combination with the Ushahidi platform that crowd sources information using multiple channels, collecting information from users and display it on an interactive map. User can use any mobile phone to call a toll free number that connects to Sahayog’s Lucknow ofto Ushahildi database, upon which the information is mapped onto the website. Through the use of a single call, the simple action in a complex system allows for a platform for these women to advocate their rights.

approach

outcome
Since November 2011, MS-MA has been implemented in two districts of Uttar Pradesh:
140 reports of informal fees were reported. These reports are regularly analyzed and plans can be encouraged to help stop the informal fees and improve the public health care system.

Vibration Series of Mobile
Apps for the Deaf - Blind produced by BAPSI

23

http://www.bapsi.org
LOCATION
New Delhi
YEAR OF PRODUCTION
2011
LANGUAGE
English

CONTACT
Dr. Arun Mehta email [e-mail] [e-mail] mobile/phone
09873199898

overview software to better serve one of the most neglected segments – the deaf and blind. Their system, Vibration Series of Mobile Apps for the Deaf-Blind, is a range of mobile applications that assist the deaf-blind community by facilitating and improving their communication skills via the use of smart phones. With this system, people who are both deaf and blind can reduce their expenses associated with electronic communication, such as Braille devices, to merely the cost of a smart phone, from 1000 to 100 dollars. The project enables the deafblind, without their caregivers, to access the world of knowledge easily and cheaply through this simple mobile technology.

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Using a simple vibration model of communication, the applications connect the deaf-blind launched. The user’s mobile phone vibrates according to the Morse code version of any incoming SMS. Users then can input reply text through gesture-based handwriting recognition.
They can also manage the speed at which the message is delivered. The software is created through App Inventor and is best used on an Android smart phone. Another app that Vibration developed is called MorseTrainer, which assists the deaf and blind to expand their knowledge of
Morse code on their Android phones. These software are available online for free, to better serve the deaf - blind communities around the world.

approach

source: http://www.bapsi.org/pocketsmsfor-android/help-manual-pocketsms

outcome

The use of PocketSMS allows the deaf - blind to not only receive information regarding education or health, but also enables them to respond to issues through simple gesture based technology. These programs were made possible with the support of intern students

ther improve and expand the project, the team is in the process of creating an app that allows access to Wikipedia and Twitter for the deaf - blind by the end of 2012.

mFoods Mobile Application for Anganwadis produced by Andhra Pradesh Foods & NIC, APSC

27

http://afoods.ap.nic.in
LOCATION
Andhra Pradesh
YEAR OF PRODUCTION
2011
LANGUAGE
Enlish
Local languages

CONTACT
K Rajasekhar, Sr email [e-mail] [e-mail] mobile/phone
04027152207

overview
– people who help with health care issues with newborn babies, pregnant women and project, which provides a centralized system via mobile phones that tracks the date and time of purchased food and delivered food and other nutrition related activities. The system ultimately connects 91,000 Anganwadi workers, 223 CDPOs, supervisors and all other stakeholders in real time. This provides better service and support to malnourished children, pregnant women and nursing mothers and improves health and reduces child

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By adapting mobile technology, A.P. Foods’ centralized system updates and tracks supply workers and CDPOs can acknowledge their food products via their mobile device. This way any product defect, wrong purchase, delayed supplies and other product supply issues can be tracked, communicated, and informed to all stakeholders simultaneously. The system is made friendly and easy to use in order to provide accessibility to users without support more and more workers and CDPOs’ quality of work.

approach

outcome of Andhra Pradesh. With the support and technology, mFoods can improve and assist the dire conditions of malnourished individuals, be it children or women.

Use of Mobile Phones by ASHAs to Promote
Health Care

produced by Save the Children, BalRaksha Bharat, India

31

www.savethechildren.in
LOCATION
Rajasthan
YEAR OF PRODUCTION
2011
LANGUAGE
English
Marwari

CONTACT
Mr. Prabhat Kumar email [e-mail] mobile/phone [phone]

overview the public health system. With no adequate counseling skills or appropriate job-aides, they assist and inform local families regarding health information, healthy lifestyles and mobilize communities to adequate health services. With the integration of CommCare health providing them a platform in rural areas to organize record, share and learn about health-related information. The application, customized in Marwari dialects of Rajasthan, maternal mothers and/or children over the course of 1000 days, from pregnancy to 2 years of age when the child has fully received his/her immunization.

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Using mobile-based technology, CommCare collects data via a J2ME application on an when network connectivity is available. CommCare’s multimedia features include audio, video can register pregnant women and young children with the system, and capture data from the home visits and send the data to a central cloud. This information is accessible to local implementers, enabling program staffs and supervisors to examine the performance and producimportant health dates are due. Through client interaction, decision support, data-driven reduce issues of maternal and neonatal mortality and malnutrition in Rajasthan.

approach

outcome to understand the provisions of health care procedures for pregnant women and newborns. the families and mothers more effectively. It is a ‘low cost use’ technology in improving distressed health conditions.

RTBI’s mHealth Initiatives produced by IITM’s RTBI

35

www.rtbi.in
LOCATION
Tamil Nadu
YEAR OF PRODUCTION
2011
LANGUAGE
Tamil
English

CONTACT
Mr. Seenivasan Ramachandran email [e-mail] mobile/phone [phone]

overview allows for simple, affordable and scalable mobile-based monitoring of healthcare delivery in India.
TB patients need to receive healthcare advisory, constant monitoring and follow up of regular drug intake for this long-term medical condition. Currently, the government of India has implemented the however, this system can be relatively human-resource intensive. RTBI wishes to decrease the need for abundance of manpower and address the condition through the use of mobile technology. The
1.
2.
3.
4.

Maintain a digital registry of TB patients
Inform patients of a healthy living style and TB related health information.
Motivate and remind TB patients to take their regular drug dosage.
Follow up with the patient to ensure drug intake.

In order to accomplish these goals, the project effectively compiles data and reduces discrepancies

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The functions of the proposed mobile technology include mobile input over text and voice, voice recognition in multiple languages and voice authentication. The voice recognition tool employs Voice Net, which enables remote data gathering at low cost, multi-lingual speech recognition, speech to text conversion and intelligent analytics tools at the back end. The register and subscribe to reminders of drug adherence and the second is to follow up with
TB patients to track and monitor their health status. The latter enables real-time data collection from remote areas and reduces discrepancies in data.

approach

outcome
Currently, RTBI is seeking additional public and private partnership opportunities and is in the effectiveness of the proposed technologies. This pilot phase will involve 100 TB patients, the results of which may be used to improve the technology and respond more effectively to the objectives of the project.

business, enterprise & nancial inclusion The examples here would include those innovations which would be harnessing the endless possibilities of mobile technologies to promote economic empowerment and to foster and enable livelihood with several business opportunities. Possibilites include commerce, business, self emgeneration and so on.

38

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Banking and Livelihood Promotion Services
- Now in Your “Mobile”
PaniSMS/ NaukriSMS/ VelaiSMS/ KelasaSMS
Livelihoods 360

Banking & Livelihood
Promotion Services Now in Your “Mobile” produced by Indian Grameen Services

41

www.ibasixindia.com
LOCATION
Bihar
YEAR OF PRODUCTION
2009
LANGUAGE
English

CONTACT
Mr. Mihir Sahana email [e-mail] mobile/phone [phone]

overview agriculture, business development and institutional development. IGS has developed a shares knowledge-development services. The project also adapts the Service Delivery other government payments, money transfers, micro-credit and utility payments. be inclusive, especially with respect to low-income individuals.

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The project is founded on a mobile-based software called ViTranSP (Virtual Transaction tural activities. Other features the mobile-based app includes are a tracking delivery service and package, agricultural equipment information and rental booking, career counseling and communications and overall transparency in the agricultural industry.

approach

outcome
IGS is currently working with 12,00,000 households, so covering 3,943 villages across 12 states.
Through its services, IGS has promoted 24 women cooperatives and provided technical support various districts in the country: here, it strengthens community-based institutions with support from service agencies. Importantly, IGS services have prevented potential suicides of farmers in
Andhra Pradesh and the Vidharbha region of Maharashtra during times of crop failure.

PaniSMS/NaukriSMS/
VelaiSMS/KelasaSMS
produced by Durai Charitable Trust

45

www.naukriSMS.in
LOCATION
Andhra Pradesh
YEAR OF PRODUCTION
2007
LANGUAGE
Telugu
Tamil
Kannada
CONTACT
Sharad Vajpayee email [e-mail] mobile/phone [phone]

overview

There is a big discrepancy in job quality and job steadiness between white collar and blue collar workers in India. Of the nation’s 1.2 billion people, 600 million are considered digitally challenged blue collared workers, many of whom are semi-literate. Thus, they they could be employed or about skills trainers. They are also in the category that frequently roams for new jobs. They spend much time and money on travelling, to search for a way to make a living. By leveraging mobile technology, NaukriSMS provides a communal platform that brings together blue/grey-collared workers, their potential employers and

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NaukriSMS applies open source technologies Linux and Java. Users can connect to the system via a voice-based service, voice-connect service or SMS. They can subscribe to receive personalized voice or texts which contain job information; or, they can call employers and/or receive calls from employers using the Live Connect Feature. Likewise, skill training institutes or companies can also approach job seekers to enquire about their skill sets. The knowledge required to use this system is minimal: you only have to know how to make or receive a phone call. Thus, even the usually disadvantaged can easily avail
NaukriSMS’s services. The structure is geared to enable employment planning; it engages and empowers the rural under-privileged to be effectively involved in the job force.

approach

outcome
The project aims to empower both women and marginalized or vulnerable groups, enabling more millions of rural and urban local common workers with literacy challenges. The project goal: launch in a new state every four months, starting June 2012.

Livelihoods 360

produced by Naandi Foundation

49

www.naandi.org
LOCATION
Andhra Pradesh
YEAR OF PRODUCTION
2010
LANGUAGE
English

CONTACT
Sunder Synis email [e-mail] [e-mail] mobile/phone
9885457056

overview
Livelihoods 360 provides backward and forward linkages to farmers. It aims for a capacity that
The project supports market development in agriculture, resulting in an increase in income for marginalized farmers. To this end, it is pushing for six million trees to be planted in three years, in order to improve farmers’ food security, nutrition, income, health, shelter, energy resources and environmental sustainability. The Livelihoods 360 premise is capturing and documenting capturing basic information to the number of trees needed, and what it will take to ensure the
Naandi Foundation concentrated on the Coffee Procurement Cycle with coffee farmers to learn, document and collect the standardized process for coffee beans crop. This is to minimize the loss of produce and make remuneration for farmers more effective.

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the Naandi Foundation aligned with Concept Waves to design and develop an application that runs on basic J2ME-enabled mobile devices and supports end-to-end data management related to matters such as harvest estimates, actual number of harvest crop, processing details across villages: farmer details, land details, crop details, literacy details, health and nutrition details, tree details—which taken together provide a holistic view of the village’s eco-system. sites. With all the captured data, the system can generate insightful quality and operation reports, while enabling online viewing.

approach

outcome
As of now, 11,078 farmers are registered with the system. The use of the application has decreased effort and time for yield estimation. Digitally stored data has now replaced physically collected
70 days to 45 days. The real-time data also help decrease the procurement cycle, for farmers have immediate access to useful information. All of this contributes to accurate resource planning for the cycle, which directly impacts the cost of production and the quality of the coffee produced.

governance

Examples would include solutions in mobile which helps the ggovernment and administration in their schemes and plan to provide residents a healthy cycle of income distribution and sustain a societal harmony.

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Jharkhand Mobile Radio
Tracking Livelihood Entitlements of Rural Communities using Mobile Phone Based MIS in Orissa.
Locating and Rating of Public Restrooms in Indian Cities

Jharkhand Mobile Radio produced by Jharkhand Mobile Radio

55

http://goonj.net
LOCATION
New Delhi
YEAR OF PRODUCTION
2011
LANGUAGE

CONTACT
Roshan Nair email [e-mail] mobile/phone [phone]

overview
Jharkhand Mobile News serves the rural and tribal populations of the state of Jharkhand.
It challenges the centralized top - down model of traditional media and has designed a news-over-phone service to encourage citizens to directly engage with issues that affect them — rural health, education, land rights and so on — in a transparent and inclusive manner. Users can call to a toll-free number and listen to audio snippets left by others and participate by leaving their feedback or stories on the issues. The project aims to improve awareness and empower citizens to partake in governance matters and to contribute to a communal platform in which mass participation of people in local media

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Via mobile devices, users participate in a system that includes a voice forum even illiterate people can use. Another approach to promote this mass participatory media system is to which they are required to provide quantitative data by using the mobile phone’s keypad.
Issues such as the number of community health workers are applied in this case. The third mechanism the project features is collection of data from government websites. The system collects automated feed from government websites and provides useful data such as employment news and health announcements. All such information is published on the voice forum, enabling voice access to the rural population.

approach

outcome
JMR is a low- cost and accessible service system that empowers rural users instead of merely helping them. Within 30 days of launch, there have been more than 40,000 calls with 5000 unique callers. The average time per call is three minutes; average calls per day range 1,200 -

Tracking Livelihood
Entitlements of Rural
Communities Using
Mobile Phone Based
MIS in Orissa. produced by Womens Organization for Socio Cultural Awareness

59

www.wosca.org www.woscakeonjhar.org LOCATION
Odisha
YEAR OF PRODUCTION
2008
LANGUAGE
English

CONTACT
Mansingh Durga Prasad Nayak email [e-mail] [e-mail] mobile/phone
9437055864

overview

Orissa, one of the poorest states in India, has a tribal population of 44.52%. Of these, 76.96% are pension schemes. To improve the situation, Women’s Organization for Social Cultural Awareness services entitled to the poor. The system aims to monitor three major social protection
Through mobile communication, TERComs attempts to improve the impartial system for those

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The system depends on the work of volunteers who track the activities in the villages. They use mobile devices to report the number of household members every month at the service delivery point in scheduled distribution dates. The project uses SMS or MMS to transfer information from then generates reports based on the information received and also tracks various government communities for full transparency. This also creates pressure, for more impartial measures. The instant information-sharing in rural communities promotes participation and helps ensure the legitimacy of the government system in which those who are in a disadvantaged situation can

approach

outcome

TERcoms allows village volunteers at service delivery points to track other government services.
The system has impacted 87,000 families, whose access to public services has increased. 542 villages are aware of such entitlement through sharing real-time information. 1,234 community organizations access information and receive entitlement opportunities via TERComs. More and more families are receiving suitable employment and earning appropriate wages; the poor, the elderly, and the socially excluded are receiving proper entitlement to governmental services and are no longer excluded from the BPL list. Finally, the government has seized 4,854 fake PDS cards and many more are waiting to be revealed.

Locating and Rating of Public
Restrooms in Indian Cities

63

LOCATION
Karnataka
YEAR OF PRODUCTION
2011
LANGUAGE
English

CONTACT
Atul Kulkarni email [e-mail] mobile/phone [phone]

overview washrooms, categorize them by gender preference and rate them according to various aspects, such as cleanliness, quality of services, cost, etc. Every month the best-rated restroom is announced and awarded, which may become the model for other restrooms in the cities. The information is shared on a website and also with government departments in every city, promoting social communication and transparency. This is to encourage improvements in sanitation and accessibility of public restrooms as well as creating a sense of community ownership and responsibility for local public convenience system.

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This project is a mobile - based application, utilizing the GPS to navigate and locate public washrooms on city maps. Users can register for a username and password after they freely download the software for a trial period of thirty days. The user may extend the trial period for another thirty days when he/she rates the public restrooms; otherwise the trial will expire accordingly. Afterwards, user may gain bonus points on each rating that he/she gives and these points earn him/her discounts on monthly basis. This encourages more social interaction on the use of the app which enhances the user contributed content to the website and thus improves the current condition of the restroom.

approach

outcome travellers and residents to better navigate public washrooms in the city. The mapping of most toilets is accomplished for the Bangalore city. More than 500 users used it as an initial and aims to expand the mobile application to more users in both the rural area (1 million

SMS Campaign Enabled by
Election Watch Software (EWS)
All source photos for SWS Campaign Enabled by Election Watch Software

67

http://www.myneta.info/ http://www.adrindia.org/ LOCATION
New Delhi
YEAR OF PRODUCTION
2009
LANGUAGE
English & transliterated local languages

CONTACT
Anil Bairwal email [e-mail] [e-mail] mobile/phone
99993-10100/011-40817601

overview provides citizens of India unbiased facts and information regarding candidates they vote for in Parliamentary, State Assembly and other elections. The information is based on of India, and are collected by ADR and its NGO partners via the EC website. ADR displays this information to allow a citizen to better understand a candidate’s background, so s/ he may make informed decisions. The application is active for four to six months during the elections; however, the background information of many candidates are only available only for a week to ten days before an election date. Users send and receive this information through SMS.

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ADR managed to compile and disseminate all the data through a web application developed by Webrosoft Solutions Ltd, further streamlined by EWS. This application ensures the authorization, authentication and quality of the data a person receives. Users with mobile devices can send an SMS specifying the name of their constituency, or their pin code, to obtain details of local contesting candidates. People of low literacy in rural areas can call through a toll-free helpline 1-800-110-440. When the server receives the SMS, it responds to situation and/or education level.

approach

outcome have used the service. There has been a gradual rise of popularity in using the system and, until now, the SMS campaign has been applied in various State Assembly Elections. The aim of ADR is to help disseminate information regarding candidates to increase transparency and accountability in India’s political and electoral systems.

education
Examples include innovations in mobile which focus on the educaiton and learning sector at any level from primary school to higher eudcation which impact Indian societies.

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Urban Ward Project
“Mahila Shakti” - Mobile as an Education tool for Women Empowerment

Urban Ward Project produced by ASER Centre

73

www.asercentre.org
LOCATION
Delhi
YEAR OF PRODUCTION
2011
LANGUAGE
English

CONTACT
Raina Singh email [e-mail] mobile/phone [phone]

overview

The Urban Ward Project of the ASER Centre aims to gain insight on the learning outcomes of children in rural India. This insight may enable the Indian education system to better understand the current situation, leading to an improvement in the overall quality of education. Using mobile technology, the Urban Ward Project collects data regarding schooling provision, patterns

real-time transfer of data, which supports effective monitoring of the data collection process and about children’s schooling status, learning ability and the school infrastructure.

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Mobile data collection is a web-based data-sharing analysis platform, which can be an android phone that runs on the J2ME system. These mobile functions can estimate the learning outcomes and learning levels of children in both urban and rural India.

approach

outcome
ASER Centre has conducted assessments on outcomes of education and other social sectors. that covers approximately 700,000 children in many rural districts of India. The organization is currently in the stage of integrating the urban ward project technology into other prospective projects; particularly the technology of GPS mapping on mobile phones. With the technology,
ASER aims to map all educational institutions in one block per 100 villages in the state of Uttar
Pradesh. Moreover ASER, with similar technology, plans to improve the monitoring system of communities vis-à-vis education status. All these initiatives strive to answer a key question: do social sector programs lead to desired outcomes?

“Mahila Shakti” – Mobile as an Education Tool for
Women Empowerment

77

www.hwavaranasi.in
LOCATION
Uttar Pradesh
YEAR OF PRODUCTION
2011
LANGUAGE
English

CONTACT
Dr. Rajani Kant email [e-mail] mobile/phone [phone]

overview

Through the use of mobile and mobile - based in - built applications, Mahila Shakti empowers the most disadvantaged sections of rural women through educational initiatives. Varanasi is famous for its handloom sarees, made by traditional skilled artisans.
Nevertheless, the area has widespread illiteracy. In order to make people literate and arm
“Mobile as an Education Tool for Women Empowerment”. It provides Internet facilities; women can learn easily through their mobile devices to increase business, improve their

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With the support of existing mobile application, women can learn and develop the quality of crunching numbers, maths skills and various other subjects. These are in - built features of a mobile device. The system aims to evaluate and analyze a user’s present situation and strength and determine a more feasible and appropriate alternative. This learning curve enables their participation in the socio-political processes, presently externally controlled.
The process allows them to plan, implement, monitor and evaluate developmental programs and communicate with both NGOs and the government.

approach

outcome
The learning levels of women in subjects are divided in three levels. There are currently 40 villages in one Chiraigaon block involved in this educational initiative; in 40 educational villages and 20 educational centers in 20 villages, 1,024 are enrolled in the education center, attending support and facilities via mobile technology, women in rural areas can grow in multiple ways, leading themselves and the community to prosperity.

{ MOBILE FOR SOCIAL CHANGES } by Snehi lokotthan sansthan , radio snehi siwan
{ HEALTH & YOU }
{ USE OF MOBILE TECHNOLOGY FOR IMPROVING by Deepak Foundation
POST INSTITUTIONAL CARE & FOLLOW-UP OF
WOMEN BENEFICIARIES’ AT PUBLIC & PRIVATE
HEALTH FACILITIES - A BUSINESS MODEL }
{ USE OF SMS ALERT FOR DOTS COMPLIANCE
IN TUBERCULOSIS CURE }
{ AROGYA – GARIMA : APANA KHAYAL RAKHANA } by Indian Medical Association, Pune Branch
{ DYNAMIC INTELLIGENT BLOOD DONOR NETWORK }
{ MOBILE TECHNOLOGY FOR MOTHER AND by World Vision India
CHILD HEALTH MONITORING’ BY WV INDIA }
{ MVYDYA – MOBILE HEALTH SERVICES by Tara Projects Association
THROUGH COMMUNITY OWNED, TARA MUTUAL
HEALTH ORGANIZATION }
{ MSAKHI }
{ E-MAMTA-MOTHER & CHILD
TRACKING SYSTEM }
{ PEER WATER EXCHANGE } by Peer Water Exchange
{ MAPPING AND RISK PROFILING OF RURAL
POPULATIONS USING ANDROID PHONES }
{ HEALTH SURVILLENCE & CURING SERVICES }
{ BELLA HEALTH CARE CHARITABLE TRUST, EMPOWERING
WOMEN, IMPROVING THE HEALTH AND QUALITY OF LIFE }
{ INFORMATION ON DRUG INTERACTION
THROUGH MOBILE PHONES }

80

health

all valid nominations

81
Mobile for social changes by
Snehi lokotthan sansthan , Radio Snehi Siwan

Health & You by
AIDS Awareness Group (AAG) & Handygo
Technologies Pvt. Ltd.

Radio Snehi is a community radio based in Siwan district in or mobile phone with FM service. Considering people in Siwan region, including illiterates and semiliterates, have direct and easy access to mobile phones, Snehi Lokotthan Sansthan started Radio Snehi with a vision to disseminate information about health-related issues and their solutions to the Siwan people. Education, environment and governance related issues are also addressed through community programmes.
Radio Snehi encourages locals to use the mobile phone to voice grievances or share their innovative ideas and solutions through live broadcasting. Radio Snehi an example of radio and mobile integration to reach maximum number of community members and also enable a situation of making community radio interactive, live and contemporary.

provides health-related information. It provides health and sickness advice on call or through SMS, without having to visit a doctor. The information is authentic and dynamic. Users where one can get health advice through SMS. Advice is related to heart, cancer, diet and nutrition, pain management, women issues, sexual issues and various others on lifestyle as per the subscription. Till date there are about 100 users who have a paid subscription in the Gujarat region and 250 users

www.handygo.com [e-mail] [e-mail]
M: 09334069148

health www.deepakfoundation.org [e-mail]
Use of Mobile Technology For Improving Post
Institutional Care & Follow-up of Women
Bene ciaries’ at Public & Private Health
Facilities- A Business Model by Deepak Foundation
‘Safe Motherhood and Child Survival’ project has been implemented in Vadodhara district of Gujarat, including 1,548 villages in 4 tribal blocks, by Deepak Foundation in partnership with technology to reduce maternal and infant mortality rates. Mothers face many problems related to motherhood – mother anemia, postpartum disease, distress, among others. Out of 1,33,000 women, more than 7,000 screened severely anemic during pregnancy and postpartum. Despite using colour scale for anemia
7,000 women, taking the help of a single counselor and using mobile phone technology to send messages and counseling through calls. The project plans to expand services, focusing on antenatal care, postnatal care and new born care in the next phase.

vishvavikas.org [e-mail] Use of SMS alert for DOTs compliance in
Tuberculosis cure by Vishva Vikas Foundation
With the goal of community health check and disease control within
Gujarat region, Vishva Vikas Foundation started a revised tuberculosis control programme with Government of Gujarat before 3 years. The main role of the organization is to help tuberculosis patients for diagnosis, treatment and regular follow up of the disease cure. VVF has implemented this project in district Surendranagar in Gujarat and started employing mobile phones services in various aspects of tuberculosis disease diagnosis and treatment using free service portal for SMS alert. When the tuberculosis patient visits the lovcal treatment centre he gets registered by the health centre with complete he gets alerts by the same centre about the disease control and follow up for the checkups and medication. Under the supervision of the treatment centre, daily status of the disease is checked with the treatment provider and patient and alerts are managed to be sent to the both. It is under plan to make a liaison with government, private doctors and patients for enhanced status of patients.

Dynamic Intelligent Blood Donor Network by
Indian Society of Blood Transfusion &
Immunohaematology (ISBTI)

AROGYA – GARIMA : Apana Khayal Rakhana by
Indian Medical Association, Pune Branch
‘Arogya Garima’ is a platform created by Indian Medical Associa-

Type BRAVO BLDDNR and send SMS to [phone] if you like to add your name in the blood donors list. Type BRAVO BLDBNK for add request, if you are a blood bank and want to get connected to blood donors’ network in time. ‘Dynamic Intelligent Blood Donor
Network’ is an initiative of Indian Society of Blood Transfusion &

women on critical health issues. Critical issues women nowadays face are high maternal and neonatal mortality and morbidity, lifestyle diseases like cancer, diabetes and cardiac problems, declining female ratio-prenatal sex determination and female foeticide.

create an intelligent network of blood donors and blood banks in

launched a women health packet which can be subscribed and availed through mobile SMS services given by Garima Platform.
The SMS provide information regarding safe motherhood campaign, ANC reminders and alerts, menopausal age reminders and alerts, adolescent health issues, vaccination reminders and PNDT

banks, ISBTI started an SMS based service using web gateway. Till date ISBTI has registered 250 blood banks and more than 6,000 donors to its database from Pune, reaching a total network of
8,00,000 people through its services. ISBTI has registered 1,500 blood banks so far in the country and plans to scale it up to all states in India.

a small annual subscription from the second year.

www.patienteverywhere.com [e-mail] www.imapune.org [e-mail] health www.dimagi.com [e-mail]
Mobile Technology for Mother and Child Health
Monitoring by WV India by World Vision India
To keep a health check on mother & child is an initiative of mCARE. It was piloted in 43 villages of Chikaldhara block,
Amravathi district in Maharashtra, addressing a total population of 23,000. CommCARE, an open source mobile app, helps in timed and targeted counseling through its mobile client- and cloud-based programmes. Community health forms - registration forms, checklists, danger sign monitoring and educational prompts with audio, image, & video clips. The collected information helps WVI monitor and follow up in time for mother and child health care. In future, this is planned to be scaled up in districts of Melghat, Nagpur, Amravati, Yavatmal,
Omrega, Sangli, Pune and Mumbai.

82

www.taraprojects.com [e-mail] mVydya – Mobile Health Services through
Community Owned, Tara Mutual Health Organization by Tara Projects Association mVydya is piloted by Tara Projects with the goal of community mobilization in the Badarpur Slum Area, New Delhi to provide mobile health services free medicines, day care to reduce hospitalization, discounts on diagnostic tests and hospitalization and preventive healthcare awareness programs. tory of patients’ information, diagnostic data & medical history for existing
733 member, each contributing INR 250 per person yearly to the organization. Till date, 3,272 cases have been handled, including 308 cases from non-members. A minimal amount of INR 10 is collected as consultation fee, develop a mobile app to work as a mobile money service provider and microhealth insurance facilitator.

83
E-Mamta-Mother & Child Tracking System by
State Rural Health Mission(SRHM), Department of Health & Family Welfare, Govt. of Gujarat

mSakhi by Manthan Project
(IntraHealth International)

E-Mamta is a web-based application uniquely customized with mobile SMS alert services for maternal and child health programmes in rural as well as urban Gujarat. To reduce health

mSakhi is a programme started by Intrahealth International, through its Manthan Project, in 3 districts of Uttar Pradesh. mSakhi is integrated with CommCare open source software and is using it as an interactive and multimedia mobile app knowledge of key maternal and newborn health issues. On

services provided, the Government of Gujarat under State Rural health Mission has introduced a management system based on a tracking application called ‘E-Mamta’. E-Mamta sends alerts in
Gujarati & English about health programmes, on ante-natal care services, anemia services, immunization, delivery & family plan-

and child heath in the rural areas. Intrahealth International aims to scale up the programme in the next phase, with 500

health challenges, such as dropout rates, left-out rates, quality women and children.

http://www.intrahealth.org [e-mail] http://e-mamta.gujarat.gov.in
[e-mail]

health www.peerwater.org [e-mail]
Peer Water Exchange by
Peer Water Exchange
Peer Water Exchange is a repository of several projects working on water issues across the world. Given the urgent need of reporting water and sanitation data from areas where one cannot avail good internal service, Peer Water Exchange launched an SMS reporting programme to speed up the data reporting process and ensure data validation. PWX quality, usage and sanitation in qualitative and quantitative and made available to the PWX channel of 12,000 communities and 8,20,000 people. In the future PWX plans to launch a smart phone interface to include GPS information, for better reporting.

http://ictph.org.in/blog [e-mail] Mapping and Risk Pro ling of Rural Populations
Using Android Phones by IKP Centre for
Technologies in Public Health (ICTPH)
Phones’ is a year-old project run by IKP Centre for Technologies in

household to collect basic information, collect information for risk status and women’s health, among other, to check people’s risk

visits to the Thanjavur region in Tamilnadu.

Health Surveillance & Curing Services by
Krishna Health Care Foundation, Raipur

Bella Health Care Charitable Trust, Empowering
Women, Improving the health and quality of life by Bella Health Care Charitable Trust

including Bastar, Narayanpur, Surajpur, Kondagaon, Dantewada,
Bijapur, Sukma, Kanker, Sarguja, Balrampur, Jashpur, Koria, Raigad,
Balangir, Sambalpur, Attabira and Badgad. This programme provides healthcare services of all kinds—physical surgery, blood donation, ture, other congenital anomalies, among others—to the grass roots in Orissa. Mobile phone services—calling, SMS, video conference and other multimedia applications—are used to disseminate information into the region about awareness medical camps, family planning promotions and so on. Mobile phone also helps healthcare providers to get information from tribal people and treat the patients as per case and follow-up.

solution for recording and doing predictive analysis of variimplementation. The project has been implemented in rural, urban and slum regions in Uttarakhand, where accessibility of quality information and supply of contraceptive are key chalaround 2,00,000 people, of which 30,000 eligible couples are targeted, across 140 villages. This project focuses to ensure the use of mobile phone in eligible couples’ registration system to improve family planning services at the community level.

www.bellahealth.org
[e-mail]

www.kaldacosmetic.com [e-mail] health http://aherf.org [e-mail]
Information on Drug Interaction through Mobile Phones by
Apollo Hospitals Educational and Research Organization

healthcare providers and patient with information on the adverse reactions of various drug safety from medical errors caused due to lack of drug information amongst doctors and database: supporting information on both generic and branded drugs, more than 3,300 and cists, pharmacologists to identify issues such as drug - drug interactions, drug-disease/ condition, drug-food/alcohol, drug-lab, drug-anesthesia and drug content administration, among others. The information about adverse reactions, special dosages, precautions and warnings, nursing considerations, patient counseling messages enables necessary actions for enhanced patient safety, help medical students and pharmacists in learning.

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business, enterprise
& nancial inclusion

other valid nominations

{ ENTREPRENEURSHIP DEVELOPMENT by Resources Development Institution
TRAINING PROGRAMM }
{ STOP CROP INSECT DAMAGE! “KEEDIMULE by Krishi Vigyan Kendra Baramati
HONARE NUKSAN THAMBAVA”(MARATHI) }
{ 360 NAVIGATOR } by 360Navigator
{ MOBILE SMS IN OCP-AES PROJECT }

{ PATIALA FOUNDATION PROJECT “PATIALA GREENCABS” by Patiala Foundation
DIAL – A – RICKSHAW FACILITY }
{ ‘LIFE LONG LEARNING OF FARMERS (L3 F)’ INITIATIVE by VIDIYAL
FOR EMPOWERMENT OF WOMEN AND FARMERS FOR
MOBILE BASED MICROENTERPRISES }
{ JOB ORIENTED MOBILE REPAIRING TRAINING PROGRAM
FOR 3 MONTH’S FOR WOMEN EMPOWERMENT }
{ ASK? THEN SHOP! }
{ ASM- ANTS MOBILE/SOCIAL MEDIA STRATEGY by The Ants Craft Trust
TO CONNECT THE TRIBAL TO THE SOCIAL }
{ AVAAJ OTALO (“VOICE PORCH”) } by Development Support Centre

Entrepreneurship Development Training Programme by Resources Development Institution
Development Training Program’ to uplift the socio-economic status of rural communities in Assam. Since its inception, RDI has stepped forward illustrated the use of mobile phone as a very effective communication tribal women and women from various backgrounds in the region. This training program equips the indigenous communities of Assam with entrepreneurship skills, farm management, marketing management, management and builds their technical skills. Currently it is active in East
Jorhat, Central Jorhat, Baghchung, Dhakorgorah, Titabor development blocks in and around Jorhat district in Assam. RDI has recently conducted an entrepreneurial skill development program for more than 600 rural youth in the targeted area.

Stop Crop Insect Damage! “Keedimule honare Nuksan Thambava”(Marathi) by
Krishi Vigyan Kendra Baramati honare Nuksan Thambava’ in Maharashtra, is an initiative of Krishi
Vigyan Kendra Baramati in association with Agrocom Software
Technologies. It is an informative program serving farmer communities in 10 different districts of Maharashtra. Unlike other agri-based solutions provided by using mobile phone services,
SCID takes a leap ahead and uses an insect forecast model for the Grape Thrips insect to inform farmers when and where the insect activity is likely to increase. Currently, it provides the agricultural information in 3 Indian languages and English for free to grape farmers and sells the local environmental data it collects.
The project has served more than 20,000 grape farmers till date

[e-mail]
M: 99542 05138

www.kvkbaramati.com [e-mail] business www.360navigator.in [e-mail]
360Navigator by 360Navigator
360Navigator is a helpline for Information and Promotion of
Public Transport, launched by CLIPS India Foundation in NaviMumbai, Maharashtra. It provides complete route guidance from any location to the desired place. It caters the needs of the customers, providing alternate public transport routes, intermodal travel solutions, customization on the basis of the money, time and comfort of the user, a time-table, a mega block for the sub-urban railway system, distance and fare information. 360Navigator piloted this service in Mumbai and, has served more than 3,000 callers. Currently the comprehensive and customized solution/service is free of cost and accessible at [phone]. A very simple call & SMS
360Navigator plans to expand the program to other big cities and cover more people.

www.isapindia.org [e-mail] Mobile SMS in OCP-AES Project by Indian
Society of Agribusiness Professionals (ISAP)
With the goal of enhancing productivity and income of farmers, ISAP in northern Karnataka. Since 2010 this farm extension program has served 3,000 pigeon-pea farmers of districts Bidar, Gulbarga and Raichur, of the targeted region. Farmers are provided technical assistance and advisory on good agricultural practices on mobile phones. Farmers are provided a toll free number to call agri-experts. In order to provide real-time advisory, OCP-AES personnel visit farms regularly and generate content in vernacular language in a pro-active regime; the content is further vetted by team experts. Users/farmers receive validated SMSs weekly on agri-based information related to pre- and post-harvest technology, weather, market prices in local Kannada language written in Roman script. To widen the outreach of its services to the remote areas, ISAP runs Kisan Call Centre, based in Bhopal, serving 52 districts
‘ISAP Kisanvani’ in Sironj, district Vidisha, Madhya Pradesh.

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87

Patiala Foundation project “Patiala GreenCABS”
Dial – a –Rickshaw facility by Patiala Foundation
‘Patiala GreenCABS’ is an initiative of Patiala Foundation piloted in the
Leela Bhawan Zone of Patiala in Punjab. It is a Dial-a-rickshaw facility started with 70 rickshaws in the targeted zone, with a goal to provide lowcost transport in the area and to keep environment safe from emissions of harmful gases from mechanical vehicles. It has divided the entire city into
12 zones and each zone has approximately 20 sub - feeding centres. The users and, through this, one can connect with any of sub-feeding centre from any location in Patiala. It is an initiative to help in income generation and to uplift the status of rickshaw drivers, who serve the population of more than 20,00,000 in Patiala through this service. Patiala Foundation has also started a service for tourists called ‘Patiala Gedhi’ for travelling in
Drivers. It also plans to distribute android phones to all traction drivers so

‘Life Long Learning of Farmers (L3 F)’
Initiative for Empowerment of Women and Farmers for Mobile based
Microenterprises by VIDIYAL
The project helps poor women in 25 villages of Theni district in Tamil Nadu by providing credit for buying ten goats and one mobile phone. Vidiyal, an active NGO, uses mobile technology and adopts an approach of Lifelong messages of 1 minute each per day covering information on, for example, buying goats, feed management, disease helped Vidiyal establish a network with various agricultural and veterinary universities in India. The Project deploys mobile technology to promote social entrepreneurship and enhanced livelihood opportunities for rural women.

www.vidiyalngdo.org
[e-mail]

Patialagreencabs.blogspot.com [e-mail] business [e-mail] 9811788853
Job Oriented Mobile Repairing
Training Program for 3 month’s for women Empowerment by GDSS GANGA
DEVI SHAIKSHIK SOCIETY(NGO) launched ‘Job Oriented Mobile Repairing Training Program for 3 months’ with an idea to identify the number of unemployed women in the slum areas in Delhi region in India and lift the socio-economic condition of these women. The project trains these women with basic and chip-level repairing skills which includes assembling, disassembling, chip level drive installations, software repairing with coding, electronic components, types of current, circuit diagram reading and mobile phone trouble shooting. It is to empower women by educating them with mobile technology and by providing them a sustainable livelihood option.

www.consumer-voice.org [e-mail] ASK? Then SHOP! by VOICE (Voluntary Organisation in Interest of Consumer Education) sumer protection group set up by teachers and students of Delhi University in 1983. Since then it has been conducting surveys and testing of different products/services, demanded by industry, consumer groups and several government departments. This has built up a repository of about 500 tests. These tests, including tests for Department of Consumer Affairs under ‘Jago Grahak cepted methodology using NABL accredited test laboratories and processes vetted by Consumer’s International and ICRT, UK. VOICE uses test reports and develops content to provide guidance to consumers in making their purchase decisions. Its target consumer base is about 35 million households in India, including urban middle class, lower middle class and rural consumers, espethe magazine ‘Consumer Voice’, which is available online at www.consumervoice.org. VOICE is developing an app using last 10 years’ test reports to further create an opportunity to be updated every time about the products and the services provided in the market.

ASM- Ants mobile/social media strategy to connect the tribal to the social by The Ants Craft Trust
‘ASM - Ants Mobile’ is an idea of bringing tribal products to the direct reach of masses through web and social media. ‘The Ants Craft Trust’ has set up a platform for give direct access to mobile phone users and internet users to the crafts and other handmade products from remote areas in the North East. The pilot project, called ‘Smart Punch’, was launched by Ration Kard and The Ants Craft Trust to make customers loyal and regular by giving them freebies. The idea is to attract the customers to the craft centre: on every visit, customers get a punch card on their smart phone. The ‘ASM-Ants Mobile’ collaborated with an IIM-A lar product. When a user’s friend clicks on that ‘Like’, it takes them to The Ant’s online store. Through this integration of social media, online store and the mobile application, The Ants tries to broaden the distribution and marketing channel for tribal products for the increase in sales, in turn increasing productivity and employment in tribal areas.

www.theantsstore.com
[e-mail]

business http://mobileactive.org/mobile-tools/avaaj-otalo [e-mail]
Avaaj Otalo (“voice porch”) by
Development Support Centre
‘Avaaj Otalo’ or ‘Voice Porch’ is an IVR-based program piloted by the Developareas of Gujarat through regular agri-based information. The solution is built on Awaaz.De’s open source that enables small farmers to access localized, timely advice in their local language through their mobile phones. Avaaj Otalo’s services are accessible at [phone]; an interactive voice response interface lets farmers access and share agricultural information by recording, browsing and responding on automated voice forum using touchtone. A to moderate the voice forum, categorize questions, route messages to agricultural experts at DSC and local universities, and broadcast news, updates, government schemes, market prices, weather reports and more on a regular basis via automated phone calls. Since 2009 ‘Avaaj Otalo’ has received more than 100,000 phone calls and served more than 10,000 unique callers.

88

{ MERICITY – A CITIZEN-GOVERNMENT
ENGAGEMENT PLATFORM FOR NEW DELHI }
{ TFTP – CHASING MDG8 }
{ SWARA PLATFORM AND NETWORK }
{ “MOBILE – FOP” PROJECT }
{ GRAMIN SOOCHNA KENDRA }

by Satark Nagrik Sangathan, Gram Vaani Community Media

by Kerala State IT Mission by Swara by Friends of Police by Avadhesh Sewa Samiti

{ AROGYA SHRENI }
{ SMART SHEHER BUS APP }
{ INDIAUNHEARD }

by Mumbai Environmental and Social Network by Video Volunteers

{ CHALOBEST }
{ MUMBAIVOTES.COM & VOICERTI }

by Informed Voter Project

{ JHANSI JAN SUVIDHA KENDRA (JJSK) }
{ “EM-POWER KERALA” – MOBILE GOVERNANCE
PROJECT OF KERALA GOVERNMENT }

by Kerala State IT Mission

governance other valid nominations

89

MERICITY – A Citizen-Government Engagement
Platform for New Delhi by Satark Nagrik Sangathan,
& Gram Vaani Community Media
‘Mericity’ is an IVR and Mobile SMS-based program launched by GramVaani in
Bagh, Delhi. Mericity stands for ‘my city’ and provides a platform to the common man to raise his/her voice on government policies and public issues. It has had deep impact on a daily basis. The Garbage-Monitoring project of Mericity is actively working in the region; it has located 12 garbage sites in Punjabi Bagh and 85 sites in all over Delhi. This is an effort to take the term ‘Citizen Monitoring of Public Services’ to fruition, to bring a revolution in Delhi citizens and make a positive change. Mericity launched a campaign during corporation elections in
April 2012 in Delhi and it is also going to make full-ward information available on mobile phones. Mericity plans to add the complaint and suggestion interface to the mobile phones, and to cover all Delhi regions in its IVR cloud platform by the end of 2012. In its next phase it will avail RTI data, kick off camps and solicit marize the report and spread it using IVR & SMS interface.

TFTP – Chasing MDG8 by
Kerala State IT Mission
This project is an initiative by TFTP, an NGO committed to the use of technology to chase Millennium Developvery creative innovation called Sisu Samrakshak, which won the world summit award in 2005. It is currently in below 3 years from the poor community in Dhali village in Krishnagiri district, 50 km from Bengaluru. Mothers get coached with timely and right preventive advice from a council of experts to reduce child death risk. The Project uses cloud technology and telecom gateways to disseminate timely information and enable service delivery, to empower the community.

Tftpeople.org [e-mail] http://www.snsindia.org/ [e-mail] governance http://swara.mojolab.org [e-mail]
Swara Platform and Network by Swara
‘Swara’ provides an interactive platform through cgnetswara. org to indigenous communities for their feedback on administrative policies and various government schemes. It has been piloted in Chhattisgarh and other parts of Central India since 2010. Swara has enabled the creation of voice-portals free of cost and accessible over phone via an Interactive as well as the web. Swara has registered more than 200 calls a day from a user base of 11,000 people and more than
1,000 web views on weekly basis. It allows users to record content and also listen to content available in the portal. content to traditional or new media/social media.

90

www.friendsofpolice.net [e-mail] “MOBILE – FOP” PROJECT by Friends of Police
With a goal to motivate and modernize community policing and reduce programs for local people and community members to recruit them in
FOP network and train them to help the police department. Under this program me, FOP has developed several training modules extended, since 2002 – 2003, to all cities and districts of Tamil Nadu State. Since
2003, FOP has trained more than 49,400 volunteers including police personnel from 37 units of police administration in Tamilnadu. 20032008, FOP completed 1,400 workshops based on its unique training module. This program works when the citizen get associated with FOP and, on individual basis, passes on accurate intelligence timely to the police department, using mobile phone calling and SMS services, so helping in identifying criminal activities and immediate action. Although
FOP uses mobile phone as a communication tool in FOP training and execution, it also plans to scale up the program and launch e-fop and the mobile-fop to pool in mobile users, employ citizen involvement to

91
Arogya Shreni by GRAAM
(an initiative of SVYM)

Gramin Soochna Kendra by
Avadhesh Sewa Samiti

Arogya Shreni is an IVR-based & mobile SMS-based project actively
Pradesh. It is an effort to get farmers and villagers to know about daily information on public distribution system, market condition, agricultural policies and welfare schemes of the government.
Under GSK, information is sent through mobile - SMS service to update on the rate of crops/grain in the market, fertilizer information, soil testing, youth-related useful info, health information, crop

Karnataka state on Community Monitoring Information regarding in April 2011. Arogya Shreni uses IVRS technology to capture community perspectives on the infrastructure availability, facilities toll free IVRS technology, the program captures information fed by local people in the form of an interactive questionnaire (YES/

on. More than 20,000 farmers from 6 blocks of Lalitpur district are directly associated with GSK; farmers gets SMSs on a minimal cost of INR 1 for one month and are provided detailed info when they call back to GSK. ASS has plans to scale-up and lead this program in other districts in the state.

www.graam.org.in [e-mail] Avadheshsewasamiti.org.in [e-mail] governance www.smartshehar.com [e-mail]

http://indiaunheard.videovolunteers.org/ [e-mail] Smart Sheher Bus App by Mumbai
Environmental and Social Network

IndiaUnheard by Video Volunteers

Mumbai Environmental and Social Network have launched an android phone application under its SmartSheher initiative in
July 2011. The app is for bus travellers in Mumbai. The user can

mobile SMS-based communication program called ‘India Unheard’

Finder Mumbai’. A user has to just open this app to access a list of buses at her/his location as per her/his choice (AC/non-AC making the journey easier, unlike before. This app reminds the user of the nearest stop in the route. This app registered more than 33,000 downloads till date and daily downloads are more than 300. Under SmartSheher, MESN has also launched train app and auto app which are available in the android market. In its next phase, SmartSheher will launch this app in other cities where bus, train and auto travellers are great in number.

in 22 states in India. ‘India Unheard’ ensures innovative use of the mobile phone interface and applications for video-reporting projects VV assigns to CCs. CCs produce videos on issues related to social, economical, regional, and human rights, among others,
CCs capture public voices in video format and VV provides a webenabled platform for unheard voices to be heard by the world. CCs are trained through the mobile phone’s SMS interface in 22 different states; they get SMSs on video production, tips, news and updates,
CCs’ content on News channels and rally support messages to ensure the security of the rural people, to name a few. ‘India
Unheard’ enables CCs to help their own communities by raising the community voice, broadcasted it to the world.

Mumbaivotes.com & VoiceRTI by Informed
Voter Project

ChaloBEST by Indian Institute for Human
Settlements (IIHS)
To make public transport smooth in Indian cities, the Indian
‘ChaloBEST’ in August 2011. ‘ChaloBEST’ provides information on public transport system using website and SMS interface free of cost and in several languages—English, Marathi, Gujarati get through to a web information portal, where s/he has to put the destination; the user gets the route map, with destination highlighted. It is active in Mumbai, Navi Mumbai and Thane; being open source software it can be used by other cities too. ChaloBEST launches this SMS app in Chennai, Delhi and Pune to. It is serving about 46 lakh commuters and covering 7 lakh km every day. In the next phase ChaloBEST plans to enhance the route planning software for Indian cities by embedding this into smartphones, to provide Complete Bus Stop Location Mapping.

‘mumbaivotes.com’ to ensure widespread access to information on government policies/elections/ leaders/ different wards /public representatives in Mumbai. Mumbaivotes.com covers information on MLAs and MPs and tracks periodic activities of about 227 wards in
Mumbai city. Informed Voter Project has also initiated a new program called VoiceRTI, that enables Mumbai citizens to interact with their elected representatives via an automated call - in and play - back are used by VoiceRTI to engage citizens to participate in their local, regional or nationwide democratic/political/socio – economical issues: this helps to track the deliverables and achievements of elected representatives. VoiceRTI promotes use of mobile phone content and services for civic engagement solutions. Currently, it is functional in
Mumbai and in future it plans to develop political information of other cities in its database and activate VoiceRTI.

http://www.iihs.co.in
[e-mail]

http://www.mumbaivotes. [e-mail] governance http://www.jjskjhansi.com/ [e-mail]
Jhansi Jan Suvidha Kendra (JJSK) by Jhansi
Jan Suvidha Kendra(JJSK), Jhansi

www.itmission.kerala.gov.in [e-mail] “Em-power Kerala” -Mobile Governance Project of
Kerala Govt. by Kerala State IT Mission
‘Em-Power Kerala’ is an m-governance project of the Kerala State

labour effective platform in Jhansi, India for public grievances
24x7. The grievance is registered and details of the grievance are also recorded automatically. It is a time-, labour- and costsaving practice. The project strengthens and facilitates the poor, women, elders, the physically challenged and deprived a powerful tool in their hands so that they can reach out to schemes, become a part in the development process without any kind of impediment.

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services accessible for the masses, using mobile phones. It is an e-Governance infrastructure to enable m-Services of various departments of Kerala state. To provide solutions to issues related to livelihood, health and business, KSITM piloted about
20 different m-services; these have been implemented by 90 departments in Kerala. Using m-SDP, ‘Em-Power Kerala’ provides services like Complaint Registration System, Exam Results, SMS voting, Mobile ticket reservation, File tracking system, Information services related to Forest department, Police department, State
Road Transport Corporation, Water Authority, even an Audio guide for Kerala Tourism.

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educatio education PUDUVAI VAANI CRS by Pondicherry University
{ LOW COST MOBILE DEVICE FOR THE VISUALLY by Society for Rehabilitation of the
CHALLENGED AND THE ELDERLY } Visually Challenged/ SRVC
{ ALIPI RE-NARRATION TOOLS } by Janastu
{ MOBILE BASED SERVICES ( RUDI NO RADIO) } by Indian Academy for Self Employed Women
{ MOBILE SHIKSHA }
{ MOBILE PHONE INTEGRATION FOR by NIIT Foundation
24×7 LIVELIHOOD TRAINING }
{ NATURE ORIENTATION INITIATIVE (NOI) FOR YOUNGER by Aaranyak
GENERATION IN FRINGE AREAS OF MANAS NATIONAL
PARK AND KAZIRONGA NATIONAL PARK }
{ COMPUTER SEEKHO } by Mayank Malik
{ USE OF MOBILE TECHNOLOGY TO ENHANCE THE
LIVELIHOOD CAPACITY OF RURAL PEOPLE }
{ FELICIFIC-SALVE HEARTS } by Obulesh.C
{ LEGAL AWARENESS PROGRAM TO RURAL COMMUNITIES } by Rural Education And Development India & Legal Point Foundation
{ MERA MOBILE MERI PADHAI } by SALAAM NAMASTE CRS

Low Cost Mobile Device for the Visually
Challenged and the Elderly by Society for
Rehabilitation of the Visually Challenged/ SRVC

Puduvai Vaani CRS by Pondicherry University has 9 hours transmission without repeating any program. It is a can be accessed through any radio set or mobile supporting FM.
Focusing on educating and creating awareness in Puducherry’s people, Puduvai Vaani serves nearly 50,492 people in 20 villages with its community empowering programs such as ‘Poonthalir, a class lesson repeating program for children; ‘Mangayar Cholai’ and
‘Ungalai Thedi’, women education and lifestyle programs; and ‘Samuthaya Sirpigal’. Government policy- and social welfare-related programs for locals. More than 50 women are involved in training and 20 women participate daily in anchoring live programs in
Puduvai Vaani CRS.

www.puduvaivaani.edu.in [e-mail] been training visually impaired children to help them get jobs,
2007 onwards. SRVC’s job-based training module covers skills like computer basics, communication development, orientation and mobility skills as to get them jobs, making them self-depenlow cost mobile phone device for the visually impaired and the elderly to help them understand mobile phone technology betwith features like Talking Accessible keypad with large alphabets and numerals, 6 basic keys for Dial/Answer/Disconnect, GPS,
Proximity sensor, Text to speech, Speech recognition and Digital compass to detect direction.

www.visuallychallenged.com/mobile user:admin password:sjmfx [e-mail] education alipi.janastu.org [e-mail]
Alipi Re-narration Tools by Janastu
‘Alipi Re-narration Tools’ provides re-narration services to semi-literate and differently literate communities, and is working with NGOs regarding such issues in Karnataka. It is a mechanism to deliver law- and legislation-relevant information on mobile phones to non-literate people. The problem addressed by this project is the issue of web-accessibility for the print-impaired, a large segment of people who cannot read web content due to illiteracy. The project is in its infancy but promises to reach large numbers soon. The project models a web framework for a re-narration web that can assist in pulling up more accessible narrations of the content that

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www.sewaacademy.org [e-mail] Mobile based services ( Rudi no Radio) by
Indian Academy for Self Employed Women
This is another project exemplifying the integral use of mobile phones and features with community radio. In
Gujarat, based in Ahmedabad, IASEW (The Indian Academy organizes literacy classes and attends to the educational and social needs of rural women through broadcasts they can access through FM enabled mobiles. The project is an interactive platform for the local community to be engaged in disseminating their daily life.

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Mobile Phone integration for 24x7 livelihood training by NIIT Foundation

Mobile Shiksha by Handygo
Technologies Pvt. Ltd.
Mobile Shiksha was piloted during Krishi Darshan Expo2011 in the service earned them more than 300 requests from students, with Sparsh Social Welfare & Charitable Organization launched
‘Mobile Shiksha’ to serve society by disseminating information governance issues. Moreover, Mobile Shiksha provides career counseling and vocational guidance as per the interest of student subscribers. For its value added services, Mobile Shiksha charges INR 30 for 30 days. Currently, it is serving more than 250

Integration for 24x7 Livelihood Training’ for underprivileged youth from rural and urban slum areas in and around Delhi. NIIT provides a mobile phone, with English language learning applications installed in it, as a part of the courseware to the students. The app provides self-quizzing programs for vocabulary enhancement, practice proand recording exercises. This course including mobile phone learning tool costs INR 6,000 per student. NIIT interviews students periodically to test their learning and students are encouraged to participate in classroom to practice and learn English through participative approach in the classroom. Till date, more than 200 students are being served in
Pradesh, Madhya Pradesh, Jaipur, Orissa and Maharashtra currently.

www.handygo.com [e-mail] www.niitfoundation.org
[e-mail]

education www.aaranyak.org [e-mail]
Nature Orientation Initiative (NOI) for younger generation in fringe areas of Manas National Park and Kazironga National Park by Aaranyak

http://computerseekho.com [e-mail] Computer Seekho by Mayank Malik
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started in April 2007, to ensure children from villages near Kaziranga and Manas National Parks in Assam learn the necessities of wildlife ecosystem. Aranyak organizes NOIs aiming to develop interest in children to choose their future as working for conserving wildlife. Aranyak has been able to reach about 10,000 families through NOIs using mobile phones to get connected to the fringe villages of the range
Burapahar, Bagori, Kohora, Agaratoli, Bishwanath Ghat Bhuyanpara,
Panbari and Bansbari. Currently, the mobile phone is used as a prime tool to communicate through calls and SMS, and spread the knowledge on implementation of projects related to conservation of various species like one-horned rhinoceros, elephant, tiger, river dolphin, primate species, amphibians and reptiles and bird species. Aranyak plans to employ more mobile phone applications in its projects to enhance engagement with local communities in order to take participative responsibility to protect the biodiversity of the national park.

unlike other courses provided on computer application; they can freely download necessary information and content through a multimedia mobile phone and can also language-constraint, economic constraint and timecreate an account in the website and he/she can choose the programme/module by putting necessary information. In the next phase Computer Seekho model will be replicated in other Indian languages like Tamil, Telugu,
Bengali, Marathi, Kannada, Malayalam and Punjabi.

Use of mobile technology to enhance the livelihood capacity of rural people by HEAVEN (Health, Education,
Agriculture for villager’s Economy and New program and New Program’ and began pilots in Kandhamala, Ganjam and Nayathe state that have 70% illiteracy and 78% BPL population. With the goal of enhancing livelihood of the tribal people in these districts of Orissa, to carry forward livelihood generation services in the area using mobile and spreading information about production and market demand and

www.heavenodisha.org [e-mail] Felici c-Salve Hearts by Obulesh.C the slum area in and around Bengaluru. The inspiration was to make a positive change in the lives of the people dwelling accommodate the basic needs of these children and help ing and educating the slum parents, to further arrange basic education, food and clothing and primary healthcare for the moral discipline and personality development classes and free tuition as per their syllabus in primary and middle galuru and plans to increase the quantity and quality of its services to expand this program to all over Karnataka state.

www.felici csalvehearts.org felici [e-mail]

education www.legalpointfoundation.org [e-mail]

www.salaamnamaste.in [e-mail] Legal Awareness Program to rural communities by Rural Education And Development India and
Legal Point Foundation

Mera Mobile Meri Padhai by
Salaam Namaste Crs

With a goal to spread legal literacy among rural communities in
India, Legal Point Foundation in association with Rural Education and

‘Mera Mobile Meri Padhai’ is an initiative of Salam
Namaste, a Community Radio Station based in Noida,
Uttar Pradesh. Salam Namastey, which can be tuned into

Program to rural communities’. It was piloted in Geejgarh village of
Dausa district in Rajasthan in March 2011 and replicated in Kakrola village of Dwarka in Delhi. Under the legal awareness program, a user gets one SMS about some legal issues/action and policies on daily basis. The subscription of the legal tip and legal alert costs INR 1 for one SMS or depending on the length of the message; presently it is provided free of cost. The legal awareness program members are appointed in community libraries and resource centres in both locations and they personally follow up users. Rural community members can email their queries related to legal issues or drop letters in than 1,000 individuals who have subscribed for this program.

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students to help them in their education and learning, using entertainment, in March 2010. Salam Namaste uses its radio service as a modern educational tool to add up to the traditionally-used teaching technology and introduces students with methods like storytelling, sharing thoughts, sharing feedback, listening to local talents and
Awareness through its program and provides a platform to the villagers to redress their grievances. Salam

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2012
99 entries
64 eligible nominations
4 winners
& 4 million rupees