Social Media Activity Of T
Client Report 1
5/29/15
Clients: T.J. Maxx and Burlington Coat Factory
Social Media and PR
This week, I looked at the social media activity of T.J. Maxx and Burlington Coat Factory on Instagram, Twitter, and Facebook. In terms of Instagram, T.J. Maxx seemed to focus on spring fashions and trends this week. The pictures they used were sent to them by followers, whom they tagged and acknowledged in their posts. I thought this was a smart business strategy, because not only were they showcasing their clothes on social media, but also they were also giving recognition to their customers as well. Most of the comments left by followers on the pictures were positive. Burlington also showcased summer fashions, but without giving credit to any customers. While the pictures had many likes, there were not many comments at all, which is a little concerning. This is probably due to the fact that T.J. Maxx has significantly more followers on Instagram than Burlington. Although these outfits were liked by the followers, I feel that a useful tactic Burlington could implement is showcasing outfits that customers bought from their stores, much like T.J. Maxx did. On Twitter, T.J. Maxx also showcased new summer styles and fashions. They also responded to tweets from customers, whether it was to help them with a problem or to thank them for their positive feedback. It is also important to note that T.J. Maxx was much more active on Twitter than Instagram, which is common because of the unspoken rule of not having “double” or “multiple” posts on Instagram in one day. Burlington also showcased summer fashion and styles on their Twitter, and responded to customer complaints, issues, and feedback as well. One thing they did that T.J. Maxx lacked was recognizing Memorial Day, and important holiday for our nation, and thanking the United States Armed Services. I felt that this was a very honorable and respectful thing to do, and it was also a good business strategy as well because it lets
5/29/15
Clients: T.J. Maxx and Burlington Coat Factory
Social Media and PR
This week, I looked at the social media activity of T.J. Maxx and Burlington Coat Factory on Instagram, Twitter, and Facebook. In terms of Instagram, T.J. Maxx seemed to focus on spring fashions and trends this week. The pictures they used were sent to them by followers, whom they tagged and acknowledged in their posts. I thought this was a smart business strategy, because not only were they showcasing their clothes on social media, but also they were also giving recognition to their customers as well. Most of the comments left by followers on the pictures were positive. Burlington also showcased summer fashions, but without giving credit to any customers. While the pictures had many likes, there were not many comments at all, which is a little concerning. This is probably due to the fact that T.J. Maxx has significantly more followers on Instagram than Burlington. Although these outfits were liked by the followers, I feel that a useful tactic Burlington could implement is showcasing outfits that customers bought from their stores, much like T.J. Maxx did. On Twitter, T.J. Maxx also showcased new summer styles and fashions. They also responded to tweets from customers, whether it was to help them with a problem or to thank them for their positive feedback. It is also important to note that T.J. Maxx was much more active on Twitter than Instagram, which is common because of the unspoken rule of not having “double” or “multiple” posts on Instagram in one day. Burlington also showcased summer fashion and styles on their Twitter, and responded to customer complaints, issues, and feedback as well. One thing they did that T.J. Maxx lacked was recognizing Memorial Day, and important holiday for our nation, and thanking the United States Armed Services. I felt that this was a very honorable and respectful thing to do, and it was also a good business strategy as well because it lets