Social Media and Leadership

Joachim S. Müller [e-mail]

Assignment
Topic:

Web 2.0 / Social Media and Leadership: What are the implications of social media on leaders and leadership? Why should modern organizations consider these implications attentively?

Modul: FGI03 Leadership Course Assignment at university of applied science Stuttgart - AKAD

Teacher from university of applied science: Prof. Dr. Peter M. Wald

Darmstadt, 10/20/2012

Table of Contents
1 Introduction.......................................................................................................................1 1.1 Aims of this Assignment.............................................................................................1 2 Relevant Terms...................................................................................................................2 2.1 Leadership..................................................................................................................2 2.1.1 The Difference Between Management and Leadership.........................................2 2.2 Social Media in Business Environment.........................................................................3 2.2.1 Web 2.0..............................................................................................................3 3 Social Media and Leadership..............................................................................................4 3.1 What are the Implications of Social Media on Leaders and Leadership?.......................4 3.1.1 Mass Collaboration and Social Organizations.......................................................4 3.1.2 Different Levels of Leadership..............................................................................6 3.2 Why Should Modern Organizations Consider these Implications Attentively?..............7 3.2.1 What Changes Could be Anticipated for Hierarchies?..........................................7 3.2.2 What Motivates Today’s

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