Social Media Assignment3333
Ikea Social Media
Ikea is the world’s largest home furnishings retailer. It has early on adopted the digital mode of marketing and has made great use of social media with immense emphasis on its digital catalogue which is the main goal of the retailers marketing strategy.
Ikea has 345 operational stores across the world as of 2013, its digital marketing strategy is relatively the same. There is extensive use of social media with separate country pages for respective markets, and an ever increasing demand on digital catalogue applications which can be downloaded on app stores, such as Google Play and the Apple store. The 2013 edition of the Ikea catalogue application was downloaded almost 10 million times.
The Ikea catalogue has been a source of inspiration since 1951 and a reference for home furnishing knowledge. The newest catalogue application that Ikea released in 2014 has 59 editions.
Ikea also uses other types of social media, such as Facebook, it has over 4 million likes just on the American page alone. On Twitter Ikea has separate feeds for each country’s twitter pages, the American page has 315,000 followers and Canada has over 87,000 followers. Google + is another one Ikea uses but hasn’t had much luck with it. Pinterest is probably the most fitting for Ikea because they both deal with home furnishings and Ikea can visually present its merchandise on Pinterest.
Another great way Ikea conducts social media is by setting up OOH (out of home) high engagement outdoor campaigns. In Paris a life size bathroom on one side and laundry room on the other side was installed and Ikea deployed two actors to stand on the panel pretending to preform everyday bathroom activities such as showering and shaving.
With the help of the JCCaux (world's largest outdoor advertising agency) Ikea also created indoor gardens in London and took to the indoor environments of Waterloo and Liverpool rail stations in the UK, to show commuters that they could make more of their outdoor
Ikea is the world’s largest home furnishings retailer. It has early on adopted the digital mode of marketing and has made great use of social media with immense emphasis on its digital catalogue which is the main goal of the retailers marketing strategy.
Ikea has 345 operational stores across the world as of 2013, its digital marketing strategy is relatively the same. There is extensive use of social media with separate country pages for respective markets, and an ever increasing demand on digital catalogue applications which can be downloaded on app stores, such as Google Play and the Apple store. The 2013 edition of the Ikea catalogue application was downloaded almost 10 million times.
The Ikea catalogue has been a source of inspiration since 1951 and a reference for home furnishing knowledge. The newest catalogue application that Ikea released in 2014 has 59 editions.
Ikea also uses other types of social media, such as Facebook, it has over 4 million likes just on the American page alone. On Twitter Ikea has separate feeds for each country’s twitter pages, the American page has 315,000 followers and Canada has over 87,000 followers. Google + is another one Ikea uses but hasn’t had much luck with it. Pinterest is probably the most fitting for Ikea because they both deal with home furnishings and Ikea can visually present its merchandise on Pinterest.
Another great way Ikea conducts social media is by setting up OOH (out of home) high engagement outdoor campaigns. In Paris a life size bathroom on one side and laundry room on the other side was installed and Ikea deployed two actors to stand on the panel pretending to preform everyday bathroom activities such as showering and shaving.
With the help of the JCCaux (world's largest outdoor advertising agency) Ikea also created indoor gardens in London and took to the indoor environments of Waterloo and Liverpool rail stations in the UK, to show commuters that they could make more of their outdoor