Nielson is a company that measures audience ratings in most entertainment sectors. In television, they are able to measure the amount of viewers there are for all of the TV networks. For music, through there sound scan division they are able to measure the amount of sales produced for music as well as listening behavior of the music played on the radio. There is also a division dedicated to online measuring of consumer behavior on the internet.
Nielson has a subsidiary, NM Incite whose slogan is “know the customer”. As noted from their website “NM Incite was established with the vision that real-time, authentic consumer expression in social media transforms how marketers build strong brands, create passionate and engaged brand communities, and ultimately achieve superior sales outcomes”(About NM Incite). This is Nielson’s way of reaching out, aside from actually having Facebook, Twitter, and LinkedIn pages. They want to help other brands maximize and develop relationships with consumers through effective marketing using social media platforms.
Being able to effectively measure audiences in any media forum shows companies their impact in the market they serve. This gives them the proper insight on how to determine if changes need to be made to increase sales and customer satisfaction. Nielson focuses on businesses, the government sectors, and entertainment sectors as its target market. Much of what Nielson does is on a large scale,however, companies like Radian6 are starting to see an increase in growth.
What I like about Nielson is that they are reliable and have a strong reputation for accuracy and dependency. I feel they have initiatives in place that are effective and perform well to provide accurate results.
Bibliography
(n.d.). Retrieved February 14, 2013, from Nielson: http://www.nielsen.com/us/en.html
About NM Incite. (n.d.). Retrieved February 14, 2013, from NM Incite: http://nmincite.com/about/
Nielson Social Media Report 2012. (n.d.). Retrieved February 14, 2013, from Nielson: http://blog.nielsen.com/nielsenwire/social/2012/
Bibliography: (n.d.). Retrieved February 14, 2013, from Nielson: http://www.nielsen.com/us/en.html About NM Incite. (n.d.). Retrieved February 14, 2013, from NM Incite: http://nmincite.com/about/ Nielson Social Media Report 2012. (n.d.). Retrieved February 14, 2013, from Nielson: http://blog.nielsen.com/nielsenwire/social/2012/
You May Also Find These Documents Helpful
-
Aim social media marketing toward the target consumer. We will utilize Pinterest, Facebook, Youtube and Twitter to build strong consumer-brand relationships. Improve our social media efforts with more interactivity through responses to consumers, contests, and fun activities.…
- 501 Words
- 3 Pages
Powerful Essays -
Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social media because it is easy to use.…
- 1171 Words
- 5 Pages
Good Essays -
With the new demand for healthy treats, many frozen yogurt companies are starting to come into business. Froyo has been around near the longest, and is determined by some to be the most successful. Froyo is a large chain and can therefore produce in bulk; therefore being given the ability offer their product at a lower expense. The quality of materials is still kept top notch; the consumer’s satisfaction is the key to Froyo’s business.…
- 2295 Words
- 10 Pages
Satisfactory Essays -
Nielson online is an online analytical website that allows businesses to access the correct information in order to help them to keep their competitive edge over their other competitors. Nielson online can provide businesses with legal…
- 6979 Words
- 28 Pages
Powerful Essays -
The NRS, or national readership survey, The NRS provides “the most authoritative and valued audience research in use for print advertising trading in the UK.” [NRS (2012)]. The survey covers over 250 of Britain 's major newspapers and magazines, showing the size and nature of the audiences they achieve. Data on readership is collected through a continuous 12 month survey, and consists of 36,000 with people aged 15+ a year, selected at random. This provides year on year readership data to media agencies and owners.…
- 2397 Words
- 10 Pages
Powerful Essays -
3. Target: Who do they target in terms of gender, geography, lifestyle, income, interests and activities?…
- 897 Words
- 4 Pages
Good Essays -
1) What are the potential advantages and disadvantages for an organization when using social media?…
- 869 Words
- 3 Pages
Powerful Essays -
The Battle of Saratoga was the main turning point in the American Revolution. The battle started September 19th, 1777 and lasted through October 17, 1777. Saratoga took place in upstate New York. The Battle of Saratoga was an important achievement for the Patriots during the American Revolution. The battle also persuaded foreign countries, such as France, that America could win the war. Lastly, the battled renewed the morale of the American public.…
- 404 Words
- 2 Pages
Good Essays -
The British National Party has been active in British politics for well over 20 years but has had limited success, with it claiming that one of the main reasons for this lack of success is that the mass media in the UK is largely biased against it. The purpose of this dissertation is to establish if there is any truth in the party’s claims by establishing the extent to which the party has been accepted as legitimate by the British media. The national newspapers the Daily Mail, the Guardian and the Sun were used, as well as the regional newspaper the Liverpool Echo, using thematic analysis, as developed by the Glasgow University Media Group. The findings are interesting as they show that the BNP has been accepted as legitimate by the national media, with the exception of the Guardian. This is an interesting finding in itself as a paradox emerged in that the Guardian does not accept the BNP as worthy of mainstream media attention, whilst at the same time affording it with the most media attention of the three national newspapers in the analysis. The findings of the Liverpool Echo analysis suggest that it does not accept the party as legitimate, but this finding is backed up by a lack of interest in the BNP.…
- 15692 Words
- 63 Pages
Powerful Essays -
Comment on how false pride acts as a motivating force on Death Of A Salesman…
- 556 Words
- 3 Pages
Satisfactory Essays -
Kudler Fine Foods is an upscale specialty food store featuring the best domestic and imported foods in three California locations; La Jolla, Del Mar, and Encinitas. Kudler wants to position itself as a leader in embracing diversity in the workplace. Kudler will create a public relations (PR) campaign that will address the following items; PR issues, target audience, ethical implications, market research plan, how the campaign will affect Kudler’s marketing function, and finally analyze the similarities and differences between proactive and reactive PR (Apollo, 2007).…
- 1823 Words
- 8 Pages
Powerful Essays -
Opportunities to control advertising via social media are available, and men like Johnny Shelby take advantage of the new social shift in communicating and marketing. “After launching his new social media campaign in June, Shelby has seen sales increase 30%, mostly from referrals and return customers” (Dahl, 2012). The opportunities seem to arise through the shift of people’s perspective of a service. For instance, when social media had just begun, the main priority and goal was communications between friends, while following favorite news or gossip sources for easy information. Today, social media has become a tool for businessmen and marketers targeting specific markets through desire recognition processing, which by the way was developed as a niche product to open social media to the realm of marketing. The founder of the Altimeter Group, Charlene Li writes “Many business organizations are deeply integrating social media and social methodologies throughout the company in order to drive real business impact” (Li, 2013). As the markets of social media and technology combine, niches are formed and windows of opportunities arise for individual entrepreneurs to exploit these niches before the big corporations realize what was between their…
- 1992 Words
- 8 Pages
Powerful Essays -
The most important steps in a research project or study are accomplishing a literature review. A literature review is the process of gathering information from other sources and documenting it. A good literature review should have selected evaluations of the quality of the study, and conclusions of the research study.…
- 348 Words
- 2 Pages
Satisfactory Essays -
NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close, executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea, the largest cosmetics brand in the world, had successfully defended its position during intense competition in its major European markets. Additionally, the company had expanded into many new markets in South and Latin America, Eastern Europe, and Asia. Nivea had created a number of new sub-brands that broadened the company’s product offerings, including the 1997 launch of a decorative cosmetics line, Nivea Beauté, and the aggressive expansion of Nivea for Men. Nivea also introduced a major scientific breakthrough—an anti-aging coenzyme called Q10—that became an unqualified success and was included in a number of sub-brand products. Nivea’s growth during this time was reflected by its net sales. Sales in Beiersdorf’s Cosmed division, primarily driven by Nivea, grew from €1.4 million billion in 1995 to €3.8 billion in 2005 (see Exhibit 1). In addition, Beiersdorf’s share price grew from €25.69 in 1995 to €85.6 in 2004 after peaking at €127.50 in 2001. As Nivea’s product portfolio expanded, the company faced a new challenge: maintaining growth while preserving the established brand equity. During the 1970s and 1980s, BDF’s Cosmed Division had successfully extended the Nivea brand from a limited range of products—Nivea Crème, Milk, Soap, and Sun—to a full range of skin care and personal care products. Over time, these different product lines had established their own identities as “sub-brands,” independent of and yet still connected to the Nivea Crème core brand. Given the breadth of products sold under the Nivea name, however, there had been debates in the 1990s as to how to achieve the proper synergy between the Nivea Crème core brand and the sub-brands from other product classes. In planning new product developments, Cosmed management sought to ensure that…
- 11274 Words
- 46 Pages
Powerful Essays -
At the same time, customer service has also revolutionised by the constituency and use of social media. Today, consumers are increasingly sophisticated, and informed through the use of social media (Cook, 2010). And according to Marsha Collier (2011), “go where your customers are,” that is participating online, such as twitter, Facebook, LinkedIn. Organisations should be following their customers to create awareness and presence online.…
- 658 Words
- 3 Pages
Good Essays