Social Media Communication - Risk and Benefit
Social Media Communication - Risk and Benefit
MGT300
August 11, 2013
Social Media Communication – Risk and Benefit
You’re dammed if you do, and you’re dammed if you don’t. Communication in the 21st Century has given corporations a global audience, using the ever growing, and easily accessible interaction of social media. Like many other corporate leaders, Best Buy CEO Brian Dunn accepted his trusted Chief Marketing Officer’s suggestion to use “Twitter” as a form of communication, which could be used to broadcast information to both his employees and customers. Like any form of communication there are basic and fundamental requirements that should be adhered to regarding the publication of a message, whether written as a letter, e-mail, or “tweet”. Once a stamp is placed on an envelope and dropped in a mail box, or the “send” button is pressed for an e-mail or tweet – the message then travels on to its intended audience for their review and interpretation.
In the case of Best Buy’s use of Twitter, the company was pleased with their ability to reach close to 180,000 thousand employees, and customers alike. The idea of a major corporation reaching so many employees and customers collectively and quickly with the click of a button brings together a community of interest. Communicating via a hand written letter and placing it in the mailbox, allows for the writer to pay special attention to the message. The writer has the ability to draft a message, and carefully edit the letter before sending off the message. The writer has control of the communication before it reaches the intended audience. However, this type of communication in today’s business environment is not practical with regards to the time it takes to reach all stakeholders. There are additional problems with using this style of communication for instance, the mail may never reach the target, perhaps getting lost in the mail, or stolen. With electronic e-mail the writer has
MGT300
August 11, 2013
Social Media Communication – Risk and Benefit
You’re dammed if you do, and you’re dammed if you don’t. Communication in the 21st Century has given corporations a global audience, using the ever growing, and easily accessible interaction of social media. Like many other corporate leaders, Best Buy CEO Brian Dunn accepted his trusted Chief Marketing Officer’s suggestion to use “Twitter” as a form of communication, which could be used to broadcast information to both his employees and customers. Like any form of communication there are basic and fundamental requirements that should be adhered to regarding the publication of a message, whether written as a letter, e-mail, or “tweet”. Once a stamp is placed on an envelope and dropped in a mail box, or the “send” button is pressed for an e-mail or tweet – the message then travels on to its intended audience for their review and interpretation.
In the case of Best Buy’s use of Twitter, the company was pleased with their ability to reach close to 180,000 thousand employees, and customers alike. The idea of a major corporation reaching so many employees and customers collectively and quickly with the click of a button brings together a community of interest. Communicating via a hand written letter and placing it in the mailbox, allows for the writer to pay special attention to the message. The writer has the ability to draft a message, and carefully edit the letter before sending off the message. The writer has control of the communication before it reaches the intended audience. However, this type of communication in today’s business environment is not practical with regards to the time it takes to reach all stakeholders. There are additional problems with using this style of communication for instance, the mail may never reach the target, perhaps getting lost in the mail, or stolen. With electronic e-mail the writer has
References: Green, J. (2013, April). racy twitter pics aren 't anthony weiner 's only problem. Retrieved from http://www.businessweek.com/articles/2013-04-11/racy-pics-arent-anthony-weiners-only-problem Robbins, S. P., Decenzo, D. A., & Coulter, M. (2013). Fundamentals of Management Essential Concepts and Applications (8th ed.). Upper Saddle River, NJ: Prentice Hall. Samuel, A. (2012, October). the high price of social media risk management. Retrieved from http://www.blogs.hbr.org/samuel/2012/10/the-high-price-of-social-media.html Stibel, J. (2011, August). the simple way to avoid social media failures. Retrieved from http://www.blogs.hbr.org/cs/2011/08/the_simple_way_to_avoid_social.html