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Social Media in Communication Management

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Social Media in Communication Management
NM2203
Social Media in Communication
Management

Lecture 1: Introduction to Social Media!
Dr. Tracy Loh
14 Aug 2014

Today’s Lecture

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Module overview!

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Assignments/grading criteria!

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Group project!

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Introduction to social media

Social Media in Communication Management
Communication
Management

Advertising

Public Relations

Course Description
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Focus is on the dynamics and management of social media in relation to communication management i.e. the advertising and public relations industries!

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Theoretically driven, looking at the strategies and practices that govern the usage and application of social media in organisations in order to achieve organisation’s goals!
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Concept focused, rather than application/platform focused!

Module is complementary yet independent from NM3215
Advertising Strategies and NM2219 Principles of Comm Mgt

Course Goals
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At the end of this module, you will be able to:!
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Understand how social media works and how it fits into the overall media landscape!

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Devise and manage social media strategies and campaigns!

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Evaluate the effectiveness of social media campaigns!

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Understand the theoretical underpinnings of social media behaviour!

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Understand the implications that the use of social media has for the industry as well as for society in general!

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Examine from critical and practical angles the social, economic and business impacts of social media

The Team

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Lecturer: Dr Tracy Loh (loh.tracy@nus.edu.sg)!

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Teaching Assistant: Mr Derrick Ng (derrick@nus.edu.sg)

Lecture Etiquette
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Respect and consideration!
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Arrive on time!

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NO TALKING DURING LECTURE !

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Turn off mobile phones!

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Refrain from social media distractions during class i.e. no text messaging or OM-ing or Facebooking or Tweeting or posting on
Hardwareforum or Stomp-ing or…!

Expectations
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Come prepared
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