Social Media Marketing
MKT 658 ISSUES IN MARKETING
REPORT TITLE: SOCIAL MEDIA MARKETING 'IKEA'S FACEBOOK SHOWROOM
PREPARED BY:
SYAFIQ IDZWAN BIN ASHAARI 2008251306
MOHD HAFIZ ARRIFIN 2008251366
PREPARED FOR:
DR SITI ZALEHA
Table of content
1.0 Introduction
2.0 Definition
3.0 Social networking sites
4.0 A History of Facebook as a marketing tool
5.0 Malmo Ikea's virtual showroom
6.0 The issues pertaining to Facebook marketing
7.0 Conclusion
1.0 Introduction
Electronic marketing is one of the biggest advancements in this century. With this tool, marketers are able to get new products, information, and feedback to the public in a matter of seconds. One fun way for marketers to advertise their company is through social media. Social media is visited by people throughout the world for pure entertainment.
This report will focus on social media marketing particularly Facebook, how it has emerged as a significant marketing tool today, and the issues pertaining to the use of Facebook as a marketing tool that effect both consumers and businesses or service providers alike. We have chosen Ikea's virtual showroom for its Malmo store as our case study for the report.
2.0 Definition
Social media marketing can be defined as the process of gaining website traffic or attention through social media sites. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
SMM programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and it comes from a neutral third-party source, as opposed to the brand or company itself. Hence, this form of
REPORT TITLE: SOCIAL MEDIA MARKETING 'IKEA'S FACEBOOK SHOWROOM
PREPARED BY:
SYAFIQ IDZWAN BIN ASHAARI 2008251306
MOHD HAFIZ ARRIFIN 2008251366
PREPARED FOR:
DR SITI ZALEHA
Table of content
1.0 Introduction
2.0 Definition
3.0 Social networking sites
4.0 A History of Facebook as a marketing tool
5.0 Malmo Ikea's virtual showroom
6.0 The issues pertaining to Facebook marketing
7.0 Conclusion
1.0 Introduction
Electronic marketing is one of the biggest advancements in this century. With this tool, marketers are able to get new products, information, and feedback to the public in a matter of seconds. One fun way for marketers to advertise their company is through social media. Social media is visited by people throughout the world for pure entertainment.
This report will focus on social media marketing particularly Facebook, how it has emerged as a significant marketing tool today, and the issues pertaining to the use of Facebook as a marketing tool that effect both consumers and businesses or service providers alike. We have chosen Ikea's virtual showroom for its Malmo store as our case study for the report.
2.0 Definition
Social media marketing can be defined as the process of gaining website traffic or attention through social media sites. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
SMM programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks.
A corporate message spreads from user to user and it comes from a neutral third-party source, as opposed to the brand or company itself. Hence, this form of