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Social Media Marketing Plan for Escape Zone

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Social Media Marketing Plan for Escape Zone
12/4/2012

|Social Media Marketing Plan | Brooke Alverson |

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| | |
|Category |Strategy |
|Target Market |Escape Zones target market will be newlyweds and families. |
|Positioning Statement |Escape Zone will allow the stress of planning the perfect vacation ESCAPE you and we |
| |will handle all your details as to ensure a vacation of a lifetime for you. |
|Offering to customers |Escape Zone can offer customers vacations ranging from the cold Antarctic to the |
| |sunny Bahamas and everything in between. |
|Price Strategy |A price at Escape zone range in varies fields to meet everyone’s needs. |
|Distribution |Escape zone will be distributing locally within the US and hopes to expand globally |
| |in the years to come. |
|Sales Strategy |Escape Zone will target those who vacation and offer them a 10% for trying out their |
| |services and returning customers will receive one night free when booking their next |
|

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