Social Media Websites
Abstract
Along with the web 2.0 prevailing since the beginning of the 21st century, social media has become one of the most important tools for companies to develop the markets or public relations during this decade. Most companies around the world have a good sense of the importance of the social media. Companies use all the social media websites available to create more chances to meet more businesses online, or only to get a platform to show what they have such as products or services, even though the audiences only catch a glance of their companies’ profiles, they have already achieved their marketing purposes. Individuals are very obsessed in social media personally as well as businesses; they think social media is a great way to distinguish themselves from others or let the world get to know them.
Introduction
Through our survey, it is not hard to find that social media can impact businesses in some certain areas. In the U.S., with Facebook floating on the stock exchange at a mind boggling $104 billion, many naysayers predict an Internet bubble. However, there is no denying the power of social media and the impact that it can have on the business of marketing. Particularly, there are four aspects.
Firstly, social media websites such as Facebook, Twitter, LinkedIn, and Pinterest represent a huge opportunity for businesses to grab the attention of customers while simultaneously building a brand image. There are plenty of tactics that businesses can employ to do this including the creation of brand profiles on social networks such as Facebook fan pages and creative advertising via branded podcasts and applications, also known as apps.
Secondly, we know how important the "word of mouth" is in business. Social media platforms provide the perfect opportunity to take advantage of word of mouth and to see it spreading. Social media is growing at its fastest rate in developing countries. People are connected on a global scale and casually participate in each
Along with the web 2.0 prevailing since the beginning of the 21st century, social media has become one of the most important tools for companies to develop the markets or public relations during this decade. Most companies around the world have a good sense of the importance of the social media. Companies use all the social media websites available to create more chances to meet more businesses online, or only to get a platform to show what they have such as products or services, even though the audiences only catch a glance of their companies’ profiles, they have already achieved their marketing purposes. Individuals are very obsessed in social media personally as well as businesses; they think social media is a great way to distinguish themselves from others or let the world get to know them.
Introduction
Through our survey, it is not hard to find that social media can impact businesses in some certain areas. In the U.S., with Facebook floating on the stock exchange at a mind boggling $104 billion, many naysayers predict an Internet bubble. However, there is no denying the power of social media and the impact that it can have on the business of marketing. Particularly, there are four aspects.
Firstly, social media websites such as Facebook, Twitter, LinkedIn, and Pinterest represent a huge opportunity for businesses to grab the attention of customers while simultaneously building a brand image. There are plenty of tactics that businesses can employ to do this including the creation of brand profiles on social networks such as Facebook fan pages and creative advertising via branded podcasts and applications, also known as apps.
Secondly, we know how important the "word of mouth" is in business. Social media platforms provide the perfect opportunity to take advantage of word of mouth and to see it spreading. Social media is growing at its fastest rate in developing countries. People are connected on a global scale and casually participate in each